Welcome to Green Cincinnati Education Advocacy, “to help promote Green Building in the Tri-State and provide the public with the resources needed to advocate for the U.S. Green Building Council’s LEED Certification process.”

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GREEN SOURCE - GREEN PRODUCTS AND SERVICES SHOWROOM PROJECT TOUR

Monday June 15, 5:30 to 6:30 pm; 19 E. 8th Street, downtown Cincinnati, OH 45202. Tour is free and open to the public. Please RSVP to Chuck Lohre 513-260-9025, chuck@lohre.com.

Monroe Mechanical, Inc., of Monroe, Ohio, has purchased a historical downtown Cincinnati building and is transforming it to become a regional ‘Green Source’ for environmentally-friendly construction products and services.

Renovation has begun on a building originally built in 1875 at 19 E. 8th Street to create a Midwestern resource center. GreenSource will be a showroom for manufacturers to display green HVAC and electrical technologies, water reclamation systems, green roof systems, a green data center, and other products, said Ez Housch, President of Monroe Mechanical. Focus will be on green commercial buildings.

Possible LEED Credit Features:
- Open space credit for pedestrian hardscape with 25% vegetated area.
- Toilet flushing with captured rain water. An example of Hamilton County’s “Grey Crosschecked Plastic Pipe” solution to help differentiate potable water and gray water.
- Geo-thermal wells help achieve a high number of EA Credit 1 points.
- Old timber material reuse for furring strips
- Unique education ID Credit for illustrating the LEED renovation of a 134 year old building

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LEED PROJECT TOURS TO BENEFIT USGBC CINCINNATI REGIONAL CHAPTER EMERGING GREEN BUILDERS DESIGN COMPETITION

The Cincinnati chapter of the U.S. Green Building Council (http://usgbc-cincinnati.org/) is hosting the 2009 Natural Talent Design Competition. The competition consists of teams of students and young professionals creating concepts for the redevelopment of an existing program integrating design, sustainability, innovation, and social consciousness–all of which are components of the LEED® Green Building Rating System™. This year’s design concepts will be based on the Drop Inn Center, a homeless shelter in Over The Rhine. Judging will be held at Cincinnati State Technical and Community College’s main campus on July 23rd from 5 to 6:30 p.m. The award ceremony will follow.

The USGBC Cincinnati chapter currently is soliciting sponsors for the design competition. A series of LEED project tours have been scheduled to promote sponsorships. Donations go directly to the student awards. Please join us for these informative tours and presentations promoting the competition. Tours are free and open to the public 5:30 to 6:30 pm. To RSVP, contact Chuck Lohre at chuck@lohre.com or (513) 260-9025. For general information about the 2009 Natural Talent Design Competition, contact mkady@cecinc.com, or visit http://www.usgbc.org/DisplayPage.aspx?CMSPageID=257. Current sponsors are Cincinnati State http://www.cincinnatistate.edu/ and Pepper Construction http://www.pepperconstruction.com/ .

June 18 - CINCINNATI FIREHOUSE NO. 9, City of Cincinnati’s first LEED Project, LEED NC Certified, 4379 Reading Road, Cincinnati, Ohio 45229, park at ballpark lot to the south, next to Chase Bank, which is next to the Firehouse.
(All tours are subject to change without notice.)

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RENEWABLE ENERGY COURSE AT CINCINNATI STATE OPEN TO THE PUBLIC OFFERED THIS SUMMER

Nine week class is an in-depth analysis of LEED NC 2.2 Energy and Atmosphere Credit 2. Members learn how to measure and prepare LEED documentation to earn this credit for 2.5 to 17.5% annual renewable energy production. The class starts with a review of all energy related LEED credits. The class is held in the Renewable Energy classroom 144 at Cincinnati State, which is also computer equipped. The course text is online at www.Homepower.com. The second class is a passive solar analysis of the Frank Lloyd Wright Boulter House in nearby Clifton. Subsequent classes tour and work in the computer lab for solar thermal (EarthConnections tour), solar PV, wind (tour at Cincinnati Park Board headquarters), low impact hydro electric, bio-gas (tour at Cincinnati Zoo, LEED Silver), geo-thermal (tour of Fernald Preserve Visitors Center, LEED Platinum) and the last class is a tour of Melink Corporation’s headquarters, LEED Gold, which exemplifies a combined renewable energy strategy. Class members will take away a complete reference source for energy efficiency, renewable energy selection and application. Class dates will be announced once 8 members are registered. Please contact Ralph Wells ralph.wells@cincinnatistate.edu for class fees and to register.

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LEED AP+ V3 2009, NC, CI and LEED GREEN ASSOCIATE EXAM COURSE INFORMATION

Six to 12 person, Exam Course Class Still Open, Class will start once a minimum of six members register. Course includes in-depth study of the Reference Guides, Credit Interpretation Ruling case study exercises, LEED On-Line, USGBC.org website, GBCI.org website and sample questions from Colorado Chapter Study Guide test. The class includes a case study of Ohio’s first LEED Platinum project, the Fernald Preserve Visitors Center in Harrison, OH. Many of the tours include GBCI Final Review analysis for the project.

Individual Tutoring, Three day course that includes tours of all Cincinnati LEED projects open to the public on the first day. The second day will be at the Fernald Preserve Visitors Center where we will review all of their LEED documentation. The final day will be at the student’s home, office or other site selection where we will prepare basic LEED documentation and strategy for that location.

These courses will use all three Reference Guides for v3 2009, NC 2.2 and CI 2.0. The class will also prepare you to take the two-hour, LEED Green Associate test. The v3 2009 Reference Guide is much improved over the NC and CI Reference Guides and includes related credit information as well as better LEED process and track selection. Class members will be eligible to join Lohre’s LEED project team to meet the new LEED AP+ requirements. Call for class fees.

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Please contact me with any questions or more information on custom courses or presentations. For more information and up to date information go to http://www.green-cincinnati.com.

Best Regards,
Chuck Lohre, LEED AP (U.S. Green Building Council Leadership in Energy and Environmental Design Accredited Professional)
I volunteer as a Board Member and the PR/Media Chair for the Cincinnati Regional Chapter of the U.S. Green Building Council but my tours and classes aren’t officially part of the Chapter’s activities. I feel the best way to promote LEED in the region is by tours of these significant buildings and it also allows me to give back to the community in thanks for the professional work we do for clients marketing sustainable products and services.
Green Cincinnati Education Advocacy - Lohre & Associates, Inc., Marketing Communications
2330 Victory Parkway, Suite 701, Cincinnati, OH 45206
877-608-1736, 513-961-1174, Cell 513-260-9025
Fax 513-961-1192, Email chuck@lohre.com

From: http://www.websitemagazine.com/content/blogs/posts/archive/2008/05/01/Web-Promotion-Cagematch-PPC-SEO.aspx

“Three primary areas related to ROI and brand awareness for these traffic sources were analyzed including the likelihood to convert a customer, amount of spend by the visitor, engagement and visitor behavior. Specifically, the metrics reviewed were average order value, bounce rate, conversion rate, value per visitor, average time spent on site, average number of page views per visit and the average length of time spent on each page viewed. The results of the study were truly intriguing. The most productive visitor arrives through direct access (type-in traffic or bookmarks) which makes a great deal of sense. Since the visitors must have accessed your site previously, they were familiar with the company’s product or service offerings. What this shows us is that repeat visitors are more valuable than new visitors. In fact, according to the study, measuring an average sales dollar value per visit, Engine Ready found this group of visitors was over four times as valuable ($5.69 spent per visit) to those coming from an organic listing ($1.35 spent per visit.) So what about SEO versus PPC? The research revealed that visitors from PPC ads outperformed those from organic listings in every category except average number of page views per visit. The average sales dollar value per visitor arriving from a PPC ad was $1.91, or 41 percent higher than that of a visitor from an organic listing. In fact, paid traffic converted at a 20 percent higher rate and experienced an average order value 18 percent above that of traffic from organic listings. What you may want to take away from this research is the importance of tracking and analyzing site metrics when formulating marketing strategies and establishing budgets. Doing so will yield a clear understanding of which visitors are most effective to meeting your goals and result in an opportunity to maximize the value of each customer.”

But what this doesn’t reveal is that paid Google visitors in our intustrial markets account for 3% of visitors.

And, by the way, 20% of engineers and distributors us the electronic versions of publications (from PUMPS & SYSTEMS’s 2009 Media Kit).

Chuck,
I wanted to thank you for allowing Glaserworks to present on Friday night.
It was a very enjoyable event and we feel honored to have been a part of it.
Please also thank Janet for hosting us. It was all around a fun filled time!

I almost forgot! I know I gave you my Fernald bag to return any left over marketing materials. If you would, please bring them to me at our next board meeting.

Best wishes and thanks again!
Alison

Alison Tepe-Guy
Marketing & Business Development Manager
Past President - SMPS Greater Cincinnati 2007-08

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Hi Chuck,

Just wanted to say thanks for the invitation, dinner, and fundraiser event for CNCURC and offer an apology for leaving before the final presentation was over.  I thought the dinner was absolutely great!  Tasted swell!  I was stuffed when I left and was excited to see a growing commitment to green development and conservation in Ohio, in particular, in Hamilton County.   What an exceptional group of people!

I would have really loved to stay for the final presentation.  I appreciate how candid your guest speakers were about the trials and tribulations of developing a green project, how they managed to do so, what worked and what they would have changed.  Great sense of humor as well.  Guess it’s something we all need to have while we’re still on a learning curve.  But I was off to prepare for our big clean-up event the next day.

CSX Railroad has offered to release their claim on 3 vacant railroad right-of-way parcels in Northside so CNCURC can assume ownership.  Through a Cincinnati Safe & Clean Neighborhood Fund grant we received funds that would allow us to hire a tree-chipping crew providing we would supply volunteers to cut and haul honey suckle, purchase and mill wood so volunteers could install bollards to prevent further illegal dumping, and eradicate noxious weeds on the largest of the 3 parcels.  As the host of the 8 hour event we were expected to enlist the volunteers – there were close to 40 – hire the crew, make the purchases, provide equipment and, of-course, food.   (We did have help though.  Other sponsors included the Northside Community Council, the Cincinnati Park Board and Keep Cincinnati Beautiful.)  Though Northside has completed many similar clean ups on this parcel since 2000 (CSX provides no maintenance of the abandoned properties at all and sadly, people abuse land they believe no one cares about) this was our most comprehensive clean up to date.  In the future, we will be working with MSD to incorporate water retention and water run-off reduction features, re-introduce native plant species and dedicate the space as a permanent public green space.   One step at a time, so they say.

Anyway, thanks a big bunch for your dedication to CNCURC and commitment to raising funds for our causes.   You’re a real jewel!

Stefanie Sunderland

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Hi Chuck:

We really enjoyed your Friday evening event, especially seeing you again and your very interesting house.  It is quite remarkable.  The presentation was interesting too, especially being about three local places we know, or know of.

Thanks again - and for the handy parking spot!

Sally Moore

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Hi Chuck - Thanks again for the very interesting and enjoyable evening
on Friday night. I loved the opportunity to be in your beautiful home.
I have spoken to Doug Hinger, builder and architect of the Cincinnati
Magazine Design Home, about meeting you for a personal tour of the
Design home. Would you be available on Tuesday, November 4 at noon? If
that time does not work, we have a post-mortem meeting there that will
likely end around 2pm and could meet your after; however noon is our
first choice.

Hope we can see you then. Thanks so much for your consideration for
reaching out to the members and supporters of the US Green Building
Council in our region about the Design Home. I’d love to have a copy of
the program from yesterday’s meeting if you have any extra!

Best,
Patrice
Patrice Watson
Publisher
Cincinnati Magazine

Friday, October 24, 2008.
Dinner and presentation for those interested in the evolution of the Organic Architecture of FLW to the U.S. Green Building Council’s Leadership in Energy and Environmental Design at the Frank Lloyd Wright Boulter House, 1 Rawson Woods Cir., Cincinnati, OH 45220 to benefit Cincinnati Northside Community Urban Redevelopment Corporation and the Civic Garden Center.

5:30 pm Reception,
6 pm Dinner,
7 pm Presentation by glaserworks: Architecture and Urban Design one of the leading firms in the region for promoting and certifying LEED projects.
Please register early attendance is limited to 25
Name
___________________________________
Title
___________________________________
Company
___________________________________
Phone
___________________________________
Email
___________________________________

Cost $55 per person
Please send form and make payment to: Lohre & Associates, Inc., Marketing Communications, Strategic Branding, Internet Marketing, Graphic & 3D Design, Educational CEU Events
Suite 701
2330 Victory Pky., Ste. 701,Cin., OH 45206.
Or use PayPal by clicking this button:

Requests or questions: Chuck Lohre, LEED AP
chuck@lohre.comThis email address is being protected from spam bots, you need Javascript enabled to view it , w513-961-1174
c513-260-9025

~ Robert E. Lindner Athletics Center, Varsity Village, University of Cincinnati, 2001, LEED Certified, Signature Architect: Bernard Tschumi Architects, Design Architect and photo: glaserworks

~ Student Life Center, University of Cincinnati, 2004, LEED Certified, Signature Architect: Moore Ruble Yudell Architects & Planners, Design Architect and photo: glaserworks

~ Harold C. Schott Education Center, 2007, Cincinnati Zoo and Botanical Garden, LEED Silver, Architect and photo: glaserworks

~ Fernald Visitor’s Center, 2008, LEED Registered, Architect: glaserworks

~ The U.S. Green Building Council (USGBC) is a 501(c)(3) non-profit community of leaders working to make green buildings available to everyone within a generation http://www/usgbc-cincinnati.org
~ CNCURC is a volunteer, non-profit Northside neighborhood-specific community development corporation whose goals are: addressing blighted and vacant property conditions; promoting homeownership; encouraging new business development; deterring crime.
_________________
Chuck Lohre
1 Rawson Woods Circle
Cincinnati, OH 45220
c 513-260-9025

From Richard: The celebration opening this building was just held this past week (Sept. 9 and 10). Its name is shortened for Center for Academic and Research Excellence (CARE) and also is named in honor of Edith Crawley, a graduate of the university and its law school who bequested funding for medical scholarship and research. The building contains laboratories and educational, administrative and meeting space, and features a nine-story glass atrium connecting it with the Medical Sciences Building (MSB), the largest biomedical building in the state. You can learn more about this wonderful building by visiting http://health.uc.edu/care-crawley.
Richard Puff
Director of Public Relations and Communications
University of Cincinnati Academic Health Center

Chuck Lohre, President of Lohre & Associates, a Cincinnati-based marketing and communications consultancy serving engineers, architects and the building and materials trades, recently received LEED AP status from the U.S. Green Building Council (www.usgbc.org), the organization responsible for LEED certification. Lohre & Associates, celebrating its 70th anniversary, is the only marketing communications firm in the region whose principal has achieved LEED AP status.

LEED Accredited Professionals (LEED APs) have demonstrated a thorough understanding of green building practices, principles and the LEED Rating System. More than 43,000 people have earned the credential since the Professional Accreditation program was launched in 2001. Both the LEED Rating System and LEED AP credentials are recognized worldwide.

LEED, which stands for Leadership in Energy and Environmental Design, focuses on five areas including sustainable site development, water savings, energy efficiency, materials and resources selection as well and indoor environmental quality.

Lohre studied for the LEED AP examination earlier this year for the benefit of the company’s entire client base and especially the building materials and products industries his firm represents. Says Lohre, “Even though building products are not eligible for LEED certification, there’s a tremendous opportunity for manufacturers to get their green message across to architects and developers.” With a relatively small investment of time, Lohre explains, “Manufacturers can provide the necessary information about the recycled content, location of manufacture, VOC content and other details builders are looking for when specifying products for their green projects.” In turn, Lohre & Associates has the specific knowledge to produce the documentation those specifiers are seeking when applying for LEED status for their projects. Lohre is also available to consult with architects and firms needing an accredited LEED AP.

LEED certified buildings are, by USGBC requirements for several of the design areas, at least 15-20 percent more efficient than typical code buildings besides the improved environment for work and play that may increase productivity up to 20 percent.

Of Ohio’s 36 LEED-certified buildings, 12 are located in the greater Cincinnati area with another 30 already in the works. In  2007, a Cincinnati ordinance created significant financial incentive through (transferable) tax abatements for commercial and residential developers to build to LEED standards. Properties can receive up to 85 percent of the project’s value abated for 15 years. Additionally, the state of Ohio has mandated that schools must be LEED certified to receive funding from the Ohio School Facilities Commission.

About the U.S. Green Building Council: is a 501(c)(3) non-profit community of leaders working to make green buildings available to everyone within a generation.

About Lohre & Associates: is a full-service marketing communications agency specializing in mechanical, chemical and electrical engineering as well as green architecture through strategic branding, Internet marketing, graphic & 3D design and continuing educational unit events.

Note to editors: Chuck Lohre is available to comment on local building projects and trends as well as sustainable products and the LEED Rating System. He currently serves as chair of the local USGBC Chapter PR/Media Committee as well as the Logistics Board member of the local chapter of the Society of Marketing Professional Services (SMPS), an architectural, engineering and contractor marketing communications professional association.)

One of the best networking groups to learn the trade is BNI, Business Networking International http://www.bni.com . It isn’t for industrial marketing but it is for everything residential. I’ve been in several groups and learned from them all, especially from the Master Networking Course. There I was along with a bunch of accountants trying to solve our marketing challenge, Why do clients need us when they have Quickbooks and Publisher? For industrial marketers, related industry groups are best. Ohio Aggregates Assoc. http://oaima.org , Society for Marketing Professional Services http://www.smps.org ( a group for architects, engineers and contractors), American Foundry Society http://www.afsinc.org , Process Equipment Manufacturers Assoc. (PEMA) http://www.pemanet.org , National Precast Contract Assoc. http://www.precast.org , you get the message. Specific industry groups are the most profitable use of your sponsorship marketing dollars. Paying $350 to get up and say a few important words about what you are doing for the good of the industry does pay off. And that’s what I mean, don’t go on about the latest feature of your machine, share important information about safety, education or trends in your industry. For Lohre an example is speaking about the open source educational events we sponsor for LEED (Leadership in Energy and Environmental Design). Activities with the local U.S. Green Building Council http://www.usgbc.org (of which we are PR/Media Chair) and private Green educational events we sponsor. After I get through with the list of events sometimes I get a round of applause and always a few phone calls afterward. One last thing, your local chamber of commerce can be a good source but for me it’s invested in their CEO Roundtable (an informal board of directors group). Bar mixers don’t do it for me and another thing is chamber Community Leadership Training Classes. They will prepare you for public office. Good civic knowledge for anything your business does. More on this later on the new static page we have created for this topic. As the world gets more impersonal personal relationships mean even more.

Google places its movie, audio and internet sites above its competitors in natural search. Here’s a good blog on it http://precursorblog.com . I guess we are OK unless Google starts to sell machine tools, pumps, electrical equipment, building materials, engineering services and Green products.

Received information on their conference October 25-28, 2008 in Detroit. One of the pre-conference speaker’s web sites got my attention http://www.sinicom.com , Angela Sinickes is the Principal. Many vauable measurement tools.

I couldn’t believe what the major registrar was telling me. Of course he would want me to renew with him for 10 years. Where can you go for the straight poop? Google, “How does domain registration length affect google ranking? And look at the URL http://www.searchengineguide.com/bill-hartzer/does-the-length-of-a-domain-registration-affect-your-rank.php How I think I have seen it all. The complete search sentence in the URL. Well there were about 5 pages of results about this topic. Seems Google added this to a patent application so now it is all the rage. I’m doing it for lohre.com and will report back.