Media Planning & Public Relations (PR)

Yearly Planning Schedule

Let us present unbiased media recommendations to maximize your advertising investments. We'll prepare your industry specific media and editorial schedule based on an extensive study of editorial calendars. You'll receive customized monthly updates detailing new developments and changes. Let us communicate your schedule with advertising sales representatives so you can better focus on long-term strategies.

Media Reports

We'll assess responses to your advertisements by reviewing both internet surveys and reader feedback from print periodicals. From these we produce periodic reports, which allow you to evaluate the effectiveness of your program. Let us produce a summary of your competitors' advertising that helps you stay a step ahead.

Publicity

Stretch your media and publicity dollars by tapping into our expertise. We'll write and produce field reports, press releases and application stories to further promote your company’s products and services. We'll negotiate editorial opportunities with trade journal editors to land the publicity you deserve.

We retain Chuck on a monthly basis, under a fixed fee, to generate PR and keep Gilman in the news. The value of the PR we receive, is typically two to three times the investment we make in space advertising.

Tom Klahorst
Vice President, Sales,
SKF Precision Technologies, a unit of SKF USA Inc., Grafton, Wisc. (Formerly Russell T. Gilman, Inc.)

Publicity/Public Relations:* 200-Word Press Release distributed to an e-mail list $1,250 Feature Article $4,250

*All pricing is subject to change. In some cases, prices can be lower than listed.

Technical Articles Media Schedule

SEEPEX INC.

It is a pleasure to offer this recommendation for Lohre and Associates, a marketing consultant and media producer in southwestern Ohio.  seepex, Inc. has used their services several times and has always been satisfied with the results. 

They were used to adapt and place case history articles in trade publications and produce several high-quality graphic designs for use in a number of media, including print, web sites and electronic promotions.

Their experience with our industrial marketing publications, the technical language of the industry and personal relationships with the editors and publishers assisted us in receiving excellent placements and results.  We are sure that you will be satisfied with the results that they produce.

Best regards,

Michael L. Dillon
President, seepex inc.

Services | Experience | Handbook | Contact
Lohre & Associates, Inc., 126A West 14th Street, 2nd Floor, Cincinnati, Ohio 45202-7535
p 513-961-1174, • f 513-961-1192 • www.lohre.com