We retain Chuck on a monthly basis, under a fixed fee, to generate PR and keep Gilman in the news. The value of the PR we receive, is typically two to three times the investment we make in space advertising.
Tom Klahorst, Vice President, Sales,
SKF Precision Technologies, a unit of SKF USA Inc., Grafton, Wisc. (Formerly Russell T. Gilman, Inc.) |
Media Reports
We’ll assess responses to your advertisements by reviewing both internet surveys and reader feedback from print periodicals. From these we produce periodic reports, which allow you to evaluate the effectiveness of your program. Let us produce a summary of your competitors' advertising that helps you stay a step ahead. |
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Yearly Planning Schedule
Let us present unbiased media recommendations to maximize your advertising investments. We’ll prepare your industry specific media and editorial schedule based on an extensive study of editorial calendars. You’ll receive customized monthly updates detailing new developments and changes. Let us communicate your schedule with advertising sales representatives so you can better focus on long-term strategies. |
Publicity
Stretch your media and publicity dollars by tapping into our expertise. We’ll write and produce field reports, press releases and application stories to further promote your company’s products and services. We'll negotiate editorial opportunities with trade journal editors to land the publicity you deserve.
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