Business Marketing's Copychasers 10 Rules of Good Advertisement Design

  1. Have a high degree of visual magnetism.
  2. Select the right audience.
  3. Invite the reader into the scene.
  4. Promise a reward.
  5. Back up the promise.
  6. Talk "person to person."
  7. Emphasize the service not the source.
  8. Present the selling proposition in logical sequence.
  9. Make it easy to read.
  10. Reflect the company's character.
Award winning advertising