<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/offsite_event.php?id=6008611837624&amp;value=0">

Chuck Lohre

Owner of Lohre & Associates Marketing Communications. The company celebrated their 80th Anniversary in 2015, his 38th.

Recent Posts

Green Home Tours, Southwest Ohio USGBC Chapter

Mon, May 29, 2017 @ 09:56 AM / by Chuck Lohre posted in Marketing Communications, Business to Consumer Marketing

0 Comments

Mission: To provide education on sustainability in everyday tasks by promoting household environmentally sound practices to transform the way homes are designed, built, and operated enabling healthy, prosperous and environmentally and socially responsible living.

Committee Chair: Toni Winston, Tiburon Energy

Contact to Volunteer or Participate: toni@tiburonenergy.com

Green Home Tours: No charge for USGBC Ohio members (you can bring a guest), join the Ohio Chapter. If you don't have a USGBC Ohio membership registered account, go to www.usgbc.org and click on “Account” in the upper right. A window will come up, click on the “Don’t have an account? Create one.” Once you register your free account, you should be able to pay your dues for the "USGBC Ohio Chapter". You don't have to register as a USGBC business. Non-members are asked to donate $15 per person at the door. Contact Chuck Lohre to register for the tours or be introduced to any of the owners of past and future tours, Chuck@Lohre.com, 513-260-9025. 

Sponsored by The Sustainable Partnership of Cincinnati, a group of businesses offering sustainable products and services to create sustainable homes and offices. Learn more at www.tspcincy.com.

2017 Tours
 
Green-Home-Tour-Melink-House.jpg
• Sep 16, 2017, 10 am till Noon, - Melink Residence, Indian Hill. Steve Melink is the owner of Melink Corp. net-zero manufacturing facility. Melink designed and constructed the solar array at the Cincinnati Zoo. The home has many energy efficiency features including a solar array. Learn more from Brent Coleman's WCPO.com article.
 
Cincinnati-Green-Home-Tour-Container-Tiny-Home.jpg
• Oct 6, 2017, 6 to 8 pm, - Theobald Residence, Covington, KY. Builder and owner of the first private container home in the region. Two shipping containers side-by side will be renovated off site with recycled materials featuring contemporary design for an efficient, flexible and environmentally conscious dwelling.
 
Yankie-Residence-Cincinnati-Green-Home-Tours-1.jpg
• Oct 21, 2017, 10 am till Noon, - Yankie Residence, Madeira, OH, possible LEED Platinum renovation. Paul Yankie of Green Building Consulting, owner and house captain. This renovation is an example of how to achieve LEED Platinum in the suburbs without solar, geothermal, a complete gut rehab, no easy access to community services. And a large lot size was detrimental to achieving LEED credits.
 
Articoke-Green-Store-Tour.jpg
• Nov 4, 2017, 6:30 pm till 8:30 pm, - Artichoke, OTR, Cincinnati, OH, possible LEED Gold retail home goods store renovation. From their site, "Artichoke is thrilled to have received a Merit Award from the 2016 Cincinnati Design Awards! We were fortunate to work with Terry Boling as our architect and Design Build as our general contractor. This stellar team produced an amazing result with the highest level of design and craft. The Cincinnati Design Awards (CDA) program recognizes the best built-environment design produced by Cincinnati area creative firms and promotes the social and economic value of good design in our community, selected by a distinguished nationwide jury of design thought leaders and eminent
practitioners."
 
Chappel-Dick-Residence-LEED-Platinum.jpg
 
• Nov 18, 2017, 10 am till Noon, - Chappel-Dick Residence, Bluffton, OH, LEED Platinum and registered Monarch Waystation. Andy Chappell-Dick, Design/Builder. Learn more. Possible stops on the road trip could be the tiny home community in Dayton, OH and the shipping container home builder in Hamilton, OH.
 
 
2018 Tours
• Jan 2018 - • Woeste/Mahle Residence, OTR. LEED Certified
• Feb 2018 - Passive House in Hyde Park, the first in Cincinnati. Passive House standards require no more than 75 kWhr per square meter energy use for heating, cooling and all other loads combined and a maximum of .6 air changes per hour.
• Mar 2018 - Warner Residence - New construction to be a LEED certified home in Oakley
• Apr 2018 - Marion Hall, Avondale, Cincinnati, OH mansion. Cincinnati Preservation Association award for historic preservation.
• May 2018 - Warminski Residence, Newport, KY, 1907 cottage that should have it's solar panels installed by then. Margo also plans to show off her extensive insulation and air sealing done by the Greater Cincinnati Energy Alliance. As well has her grey water downstairs toilet which ads a lavatory to the small room.
• Sept 2018 - Abrahanson Residence, LEED Platinum home with solar panels.
• Oct 2018 - Fickas Residence - Nancy comes from a long history of sustainable homes, "My grandfather built has entire house from shipping pallets for his family of 9. He worked at a door manufacturer and brought home the scrap wood to complete the house and build the furniture. My father worked there to and did the same thing to build my Mother a new kitchen. The Fickas Residence will be built at Amberlin Springs.
• Nov 2018 - Shaw Residence - Northside, Cincinnati, OH, new construction 1500 sf footprint infill. To be LEED Certified. Age in place and a model for affordable home design.
 
 
2018 Possible Committee Meeting Locations, 5:30 pm on the third Wednesday
• Apartment in the School for Creative and Performing Arts on Sycamore St. ORT
• LEED Platinum Green Learning Station, Cincinnati Civic Garden Center, Central
• African Painted Dog House at the Cincinnati Zoo and Botanical Gardens, Living Building Challenge Landscape Petal Certified, Central
• Emersion Design, LEED Platinum offices, Downtown
• Fidelity Headquarters, Covington
• Wheel Life Tiny Homes, Cold Springs, KY
Possible Future Tours:
• Carl Strauss designed home in Avondale, renovated to LEED Silver.
• Mills Residence in Clifton, a pioneer in radiant heating in 1950, this home has been preserved by owner Scott Knox. • Hammer Residence on Republic St. in OTR.
 LEED Gold home in Northside with solar, geothermal and a xeriscaped yard
• Muroe Stengel Residence in Burlington, KY; Radient heating, organic garden, chickens, bee hives and ceramic kiln.
• Skype interview with Paul Girard, president of ATA Pop Homes in Yukon, Canada. He will give us a tour of his typical 825 sq ft kit home with R 70 attic, R 42 walls and R 44 floor insulation. Price $108, 445.
• Dejong Residence, Avondale, OH, this 1940 traditional home has had many zoning and energy efficiency upgrades and out performs many homes of its  type
Past Tours:
Green-Home-Tour-Luganbill-Morales.jpg
• May 27, 2017, 10 am till Noon, - Morales Luginbill Residence, Oakley, possible LEED Gold home. It is a compact house on a small infill site in a walkable neighborhood. The large glass openings are concentrated on the south side to take advantage of passive solar. The exterior walls are offset double stud with spray foam insulation to limit thermal bridging and provide an air tight envelope. The heating system is hot water radiant. The cooling system uses high-efficiency mini-split heat pumps. There were two large oak trees on the site that had to be taken down. We harvested the lumber from them on site and have used it for the trim and stairs in the house. Here's the house web site, "On what had been a small patch of grass in Oakley, stands a comfortable and efficient home. LEED for Homes was the tool that measured the success of its ambition to be environmentally sustainable."
 
Tiny-Home-Green-Home-Tours.jpg
• May 3, 2017 - 6:30 till 8:30 pm, Tour of tiny home manufacturer's display site. Our sponsor, One Small Garden offers custom made cozy “Get Away” Cabins, as well as adorable potting sheds which were featured at the Cincinnati Home & Garden Show. Their full line of custom storage and tiny homes are made to order. Many types and models are in display at their Milford Shopping Center display lot at the corner of State Route 50 and 131, Milford, OH 45150.
 
Earnshaw-Eco-House-Chicken-Coop.jpg
• Apr 26, 2017, 6:00 till 8:00 pm, - Earnshaw Ecohouse, Mt. Auburn, This conscious community home's goal is to be off the grid in 2017. You'll learn some simple but very effective ways to limit energy use as well as reduce water consumption and eliminate waste. Their garden is an example of permaculture principals. All within a very low budget.  Learn more.
 
Cincinnati-Green-Home-Tour-Hamilton-Residence.jpg
• Apr 15, 2017, 10 am till Noon, - Hamilton Residence, Sandra Hamilton's Tiny Home in Northside, Cincinnati, designed by Edward Wright, our March 2015 host. 480 square foot (first floor), it was built on her property for her 89 year old Mother. Sandra designed it after a year of research on Dementia and Alzheimer's. Edward refined her plans to get it thru building and zoning. Learn more about the 10-year tax abatement Cincinnati’s Visitability certification from this AARP article.
 
Hampton-Residence-1.jpg
• Mar 18, 2017, 10 am till Noon, - Hampton Residence, Walnut St. OTR gut renovation to LEED Certification, Jenifer & Steve Hampton of GreenBau owners/architect. The building was originally built around 1860 as a typical residential tenement with 6 units. Vacant for decades, it was completely rehabbed in 2015-2016 as a single family residence with three bedrooms and three and a half bathrooms, home office, and roof deck. While it was a gut rehab that created a modern floor plan, a number of historic features were retained including the original staircase, some original plaster, some trim, and the large number of window openings. It is currently seeking LEED Silver certification, with key options such as new insulation on exterior walls, roof, and floor slab, 95% efficient gas boiler providing radiant floor heating and domestic water heating, white membrane roof, sustainable product selection, low flow water fixtures, and more. Here's a list of products and services used in the home. And an article about the tour from Krista Atkins Nutter.
 
Swing-House-480x200x72-1.jpg
• Feb 18, 2017, 10 am till Noon, - Swing House, Artist Mark Dejong has created a sculptural intervention in a house in Camp Washington replacing all of the interior structure in a thoughtful way that both provides the infrastructure for a swing and highlights the history and material of the building. Learn more.
 
Quinlivan-Home-LEED-Gold.jpg
• Jan 21, 2017, 10 am till Noon, - Laure Quinlivan and Greg Ruthman Residence, Mt. Lookout, Cincinnati. A LEED Gold home rebuilt on the site of their homestead for not much more than a major renovation and now they have 1/3rd more space but 1/2 the HVAC cost. Laure was instrumental in improving the Cincinnati LEED Tax abatement during her term on Cincinnati City Council. Learn more, Brent Coleman's WCPO article.
 
1333-pendleton-Cincinnati-Green-Home-Tour-1.jpg
• Jan 11, 2017, 6 to 8 pm, - 1333 Pendleton St. Row House "2017 USGBC Green Home Tours Kick Off Party," This home in the Pendleton Neighborhood was saved from demolition and painstakingly remodeled by Chris Lacey of A and L Properties. Features include: rooftop deck with city views, multiple exterior entertaining areas, garage access from rear alley, gourmet kitchen, wine cellar, hardwood floors, and high efficiency systems and fixtures. Anticipated LEED certification with 10 year property tax abatement.   Interior design services and finishes for the project were provided by one of our sponsors, Heather Curless, of Greener Stock. Another sponsor, Green Building Consulting, is providing the LEED certification services.
 
LandersWCPO_HomeTour_Hannaford-Walters-2_1444843010086_25224217_480x200.jpg
November 19, 2016; 10 am till Noon: Walters Residence, East Walnut Hills – Samuel Hannaford Home restoration and LEED Certified. Learn more, photo from Brent Coleman's article for Channel 9. Also a Cincinnati Refined post, "The J.H. Rhodes House in Walnut Hills is one of the most beautiful examples of Romanesque Revival architecture in Cincinnati. From the foyer's arched double doors to the dining room's coffered ceiling, everything looks perfectly preserved from the days when the house was built, by none other than famed architect Samuel Hannaford a century ago."
 
Rauh-House.png
October 8, 2016; 10 am till Noon: Rauh Residence, Woodlawn, OH – John Becker designed residence, considered the first international style home in the region. Built 1938. Completely restored in 2013 by the Cincinnati Preservation Association to it's original plan and upgraded with the latest energy efficiency methods including geo-thermal, added insulation and high performance glazing. Learn more.  The Frederick and Harriet Rauh House in Woodlawn became the first Modernist residence in the state to be honored with a Preservation Merit Award by the Ohio Historic Preservation Office (OHPO).
 
Whitney-118-480x200.jpg
September 17, 2016; 10 am till Noon: Whitney Residence, Anderson, OH – A “Quonset Roof” style barn conversion with geo-thermal and radiant heat. Learn more from Nancy Kibbee's article in "Natural Interiors." House Trends' articles: "Remodeling ideas create a barn re-born" and "Home remodel gives new life to barn." And here's a link to Brent Colman's Article for Channel 9.
 
Bacher-Residence480x200.jpg
May 21, 2016; 10 am till Noon: Bacher Residence, Norwood, Ohio – 990 sqft  home with an organic garden. 1940s construction of poured concrete offers excellent air sealing. Since convincing her mom to set-up a recycling center in their home as a young child, Stephanie Bacher has had a passion for recycling, conservation and learning and teaching the facts. At the tour she'll share her knowledge of recycling, household items and health and beauty aids that perform beautifully but don't harm the environment. Learn more at Stephanie's Facebook page "Gradually Going Green."  And her web page GraduallyGoingGreen.com. Here's a blog post about the tour.
 
Holzhauer-Residence.jpg
April 16, 2016; 10 am till Noon: Holzhauser Residence, OTR Downtown Cincinnati – Andy Holzhauser and Janice Liebenberg and daughter Olivia moved in six months ago to their redeveloped townhome on Elm near Washington Park. Their home has 3 beds, 2.5 baths with a study as well as an apartment below it. It was a 5-year project, culminating with the conversion of a 120 year-old home that had historically been used for tenement housing, and then vacant for the last decade.  The home hopefully will be rated LEED Platinum, the highest designation for sustainable development. Andy and Janice want it to be considered a demonstration project to prove that our community’s oldest buildings can be converted to a new form that minimizes energy use through efficiency and solar, and maximizes clean air and healthy living.  As Olivia has just turned 2 years old, Andy and Janice plan to join the growing contingent of OTR residents that choose to raise their family in the neighborhood.  Andy and Janice both walk to work and are a 1-car family. The Enquirer posted a few photos from the OTR Future Leaders Holiday Home Tour. Sanyog Rathod was House Captain. And here is another article about the home from Brent Coleman with Channel 9.
 
Hancock.jpg
March 19, 2016; 10 am till Noon: Alscher Hancock Residence in Clifton - This new construction LEED Platinum home is designed for “aging in place” with “minimal utility bills.” The double-butterfly roof conceals over 5,000 watts of solar photovoltaic capacity, and the small front yard conceals three 250-foot geothermal wells serving the 4-ton system that not only heats and cools the house but provides all of its hot water as a natural by-product. Learn more at the home's blog. Sanyog Rathod, House Captain.
 
Labbe-Exterior-SE-Dark-150-480x200-1.jpg
February 20, 2016; 10 am till Noon: Labbe Residence in Montgomery, OH -LEED Silver, Architect owned home which will show off its passive solar design in February. Learn more at Stephanie Labbe's site page on the home.  The home was featured in "Being Green in Cincinnati, Page 50. David Oen was House Captain.
 
Moothart-Residence.jpg
January 16, 2016; 10 am till Noon: Spicknall Moothart Residence – Northside, Cincinnati. LEED Gold. This modern home design has a number of notable sustainable design features, utilizing corrugated metal, fiber cement panels, and cedar on the exterior. Passive solar orientation was implemented in the design. The walls and roof were constructed of structural insulation panels (SIPs) which make the house extremely well insulated and quiet. There is a large south facing white metal roof. It is orientated for future solar panels/home battery installation. Cincinnati Enquirer article by Shauna Steigerwald, "Cool Homes: In Northside, Minimalist Goes Green.Learn more.
 
Shotgun-Row-Covington-KY.jpg
November 14, 2015, 10 am till Noon, Center for Great Neighborhoods' Shotgun Row, Covington, KY. Bradley Cooper’s Tiny Home Project “Start Small” in OTR ( Learn more. ) will not be ready for a tour in November so we are going to tour the best example of existing of tiny homes in Greater Cincinnati. It is the Covington, KY Center for Great Neighborhoods' Shotgun Row restoration of five vacant and rundown shotgun houses. "First phase of $600K artist homes project unveiled," CBC, Jan 23, 2014 (photos above from article) "Westside's Redevelopment Continues with More Projects by Center for Great Neighborhoods," RCN, Sep 3, 2014 "Covington Project Wins State Preservation Award," RCN, May 22, 2015
 
Lohre-LEED-Platinum-17large200x480.jpg
November 1, 2015, 1 pm till 3 pm, Over-The-Rhine Condo transformed into LEED Platinum. Meet Architect Martha Schickel Dorff and resident Chuck Lohre who did the LEED renovations and documentation. Features include a renewable energy pellet stove, 91% Energy Star plug loads, 31% water savings and 100% sustainable sites credits. Learn more.
 
Fischer-Residence480x200x72.jpg
October 3, 2015, 10 am till Noon, Fischer ResidenceEnergy efficient and 20-26 panel PV solar electric system Fischer Residence in Milford. Learn more at the Brent Coleman article published by WCPO Channel 9. Here's a list of products and services used in the home.
 
linda-outstanding-in-her-field480x200.jpg
September 12, 2015, 10 am till Noon, Sun Sugar Farms, Fritz Residence, Verona, Kentucky home and farm, Sun Sugar Farms  supplies edamame and other vegetables to local restaurants. Learn more.
 
Columbia-Tusculum-Residence.png
July 25, 2015, 10 am till Noon, Nietch Residence, Columbia Tusculum Residence/Yoga Studio - This home addition and remodel was a labor of love for the owners, a yoga instructor and US EPA employee. From design through construction, every detail was chosen to reinforce their mantra of living lightly. The home's heating and cooling is supplemented with a solar thermal powered radiant floor heating system. Solar PV was installed to offset their energy bills. A 2,500 gallon tank captures and stores the rain water from the entire roof. The water will be recycled for irrigation and eventually toilet flushing. October 31, 2014 article by Cincinnati RefinedLearn more from Greener Stock's Houzz page.
 
May 16, 2015, 10 am till Noon, Boulter ResidenceA Frank Lloyd Wright designed home, in Clifton, may never reach LEED Certification but learns a lot by trying. This is your Chair, Chuck Lohre’s residence and the inspiration for his interest in sustainability. Videos: 1, 2, 3, 4, 5, 6, 7, 8. PhotosLearn more. Cincinnati Enquirer article by Carrie Blackmore Smith.
 
Ethan-Winkler480x200x72.jpg
April 25, 2015, 9 to 11 am, Imago For The Earth Community in Price Hill. Imago is a grassroots, environmental education organization. For over 30 years Imago has been modeling and educating about living in concert with the natural world, both animate and inanimate, human and non. Learn more.
 
P1010211_1-480x200.jpg
March 21, 2015, 10 am till Noon, Nutter ResidenceMt. Carmel, OH, is the most energy efficient home we have  visited. Their first year energy cost was about $200! The home also has the only rainwater toilet flush system we have seen. Learn more at the house blog. Cincinnati Magazine article article April 2006. Cincinnati Magazine article March 2008. Insul-Deck insulated concrete floor form application story. Environmental Design and Construction Excellence in Design Award 2008. For a list of products and service providers on the Nutter Home download this Excel file.
 
Wright-Resdience.jpg
March 7, 2015, 10 am till Noon, Wright Residence, this highly energy efficient home achieved LEED Gold. Owner Architect Edward Wright will lead the tour. Learn more. Cincinnati Enquirer article by Carrie Blackmore Smith.
 
Gaitan-IMG_5943-480x200.jpg
January 17, 2015, 10 am till Noon, Gaitan Residence, Over-The-Rhine home has applied for the City of Cincinnati U.S. Green Building Council Leadership in Energy and Environmental Design tax abatement. They should save about $40,000 over the five year period of the tax savings, easily paying for the approximate $6,000 in higher performance materials, systems and LEED fees. Learn more. WCPO article by Brent Coleman.
 
November 8, 2014, 10 am till Noon, Kinsman Residence is a LEED Silver home that’s boiler free. Heating and natural cooling from passive and thermal solar sources. The home is located in the Cincinnati neighborhood of Northside. Learn more.

If you would like to do the right thing, contact Chuck Lohre for a ...

Complimentary Green Building Consultation

If you liked this post you may also like, "The State of LEED in Greater Cincinnati."

Read More

How do ad words work?

Sun, May 28, 2017 @ 01:48 PM / by Chuck Lohre posted in Website Design, Internet Design and Development, Cincinnati Web Design Agency, Internet Development, Cincinnati Website Design, web development, Web Design, Ad words

0 Comments

How do ad words work? They work by displaying your ad in response to visitors searching on specific keywords.

We break up a product offering into ad groups which focus on general product category keyword groups.

A typical average bid would be $3. If it’s higher, we review whether the click results in the visitor going to your “Contact Us” page, spends more time than average on your site (2 minutes) or looked at more than the average number of pages (3 pages). For keywords that result in higher site interaction, we are willing to pay more, up to around $5 per click.
How do ad words work?.jpg

A typical global industrial process equipment company may have 130 English, 80 German, 50 French, 45 Spanish and 20 Russian keyword phrases in their list. We have recently reduced the keywords to focus only specific product categories we want to focus on for one client. There are 88 negative keywords, if these words are used in the search, our ad won’t be shown.  

Bidding is set to get in the top three spots.
 
You only get charged when someone clicks on your ad.
 
Quarterly we review a long list of suggested key words that Google provides and select relevant ones to add to our ad groups. Search engines create the suggested keywords from the keyword phrases related to the phrase searched on. Here's the list for the page above:
 
Google is used 80% of the time in the English-speaking world. Bing and others in the rest of the English-speaking world. Google isn’t used in Russia and China. We use Yandex in Russia. 
 
For example for “centrifugal separator” last April, Tema’s ad comes up number four (in this search). For some general numbers, it may have been shown 264 times and clicked on 31 times. Over half (17) may have interacted with the site (considered a “conversion” by us) the visitor looked at more than average site pages, spent more time than average on the site or went to the client's “Contact Us" page. It may about cost $4 per conversion which we consider to be a good ROI. We’ve limited our bid to $3 to be in the top three on the page. Google estimates the top position bid to be $5 and that is what Industrial Centrifuges may be paying. Oilfield may be paying about $3 per click. Here are the other suggested searches which we will consider advertising for.

Typically we send the client their keyword list once a year to review. They review them and suggest any other keyword phrases we can do further research on. If they are a good fit for our ROI standards we’ll add them to the program.
 
In summary, it is very hard to rank naturally (free) in search engines. You need to have pages that are optimized for each keyword phrase, links to your site from sites with high authority (like Wikipedia and the trade journals), and a share several blogs posts a week on those keyword phrases across LinkedIn, Google+, Facebook and Twitter. Paying for Ad Words is the most cost effective way to be sure your content gets found for relevant searches at the top of the page if you don't have someone who enjoys internet marketing, writing, research and forming and engaging with groups of visitors around the world. Here are the results we have had with one client that doesn't use ad words but invests in content each month.
 
How do ad words work? 2.jpg
 
If you only use ad words and don't continually add relevant content to your site by blogging and social media, your traffic won't grow. It will just stay the same and you will continue to pay for ad words. The only way to grow your traffic is by blogging and social media. It's difficult but fun marketing. You need a passionate communicator that can do the work without supervision.
 
One thing we don't like about ad words is that they only convert 10% of the visitors organic traffic produces. You would think it would be the other way around. It's part of the mystery of the "Black Hole" of ad words. Be careful out there, take every precaution you can not to waste your marketing dollars. Where as on the other hand, great content is the gift that keeps on giving, for free. That's the way great marketing should be. We're afraid that many companies' marketing departments only do ad words just so the C-Suite sees their ad and thinks the company's marketing is working well when actually it has a horrible ROI.
 
If you liked this post you might like this one, "Great website design is an ongoing process."
 
Guide to Web Site Redesign by Cincinnati Website Design Company, Lohre & Associates
Read More

Sinochron® Encoderless Motor Saves Up To 35 Percent

Thu, May 18, 2017 @ 11:07 AM / by Chuck Lohre posted in Metalworking Equipment Marketing

0 Comments

The SINOCHRON® Encoderless Motor design offers advantages in continuous duty applications. The efficiency is also better in partially loaded duty cycles, when compared to standard asynchronous motors. Drive units are virtually loss-free in no-load operation. This motor design offers advantages in powering conveying equipment; escalators, spooling machines, compressors and traction drive units amongst others. By substituting existing line powered three-phase drive units, energy savings of 20 to 35 percent can be expected.

4 ABM Drives Synchronous Motors and Drives 560 2.jpg



SINOCHRON® is a synchronous motor with high-performance permanent magnets with a sinusoidal flux distribution (EMF). The anisotropic rotor geometry provides a sinusoidal distribution of the magnetic flux with the result of eliminating cogging. Stator windings are identical to asynchronous motor windings allowing for a cost-efficient production of the stators in large batch sizes. The SINOCHRON® Motor operates without an encoder and can replace a stepper motor in some applications. This patented technology combines high output, minimal investment and low operating cost.

The characteristic profile of these drive units makes them well suited to drive pumps and fans that operate continuously, no additional components, like encoders, are needed. Up to 30 percent smaller footprint, allows machine designs to be more compact. The motors have excellent control behavior and combined with included control unit SDC, have excellent true running even at very low speeds and impressive dynamics at impulse load and speed variations.

Continuous duty pumps and fans are now required to meet new efficiency regulations which require line powered three-phase motors and geared-motors with rated outputs of  0.2 up to  9.0 kW operating continuously at rated load (duty cycle S1) to be a minimum of efficiency class IE3 (premium efficiency) or IE2-drive units to be equipped with electronic inverters. Inverter powered SINOCHRON® Motors from ABM Drives economically meet these requirements. 

About ABM DRIVES INC.

ABM DRIVES INC. engineers and manufacturers high-performance motor, gearbox, brake and frequency inverter solutions for machines, plants and mobile devices in hoisting technology, warehousing, material handling, electric vehicles, biomass heating systems, wind turbines and many other markets. Founded in 1927, the company belongs to the Senata Group with an annual turnover of nearly 400 million € and more than 2,000 employees. Approximately 300,000 drive units are produced annually. In-house manufacturing includes tool-and-die design, aluminum-casting foundry, CNC housing machining, manufacturer of shafts, cutting of gear teeth, motor development technology, assembly and final testing.


PRESS CONTACT
ABM DRIVES INC.
Gabriel Venzin, President
394 Wards Corner Road, Suite 110, Loveland, OH 45140
Phone: 513 576 1300
Mobile: 513 332 7256
E-mail: gabriel.venzin@abm-drives.com
Website: www.abm-drives.com

AGENCY
Lohre & Assoc., Inc., Marketing Communications
Chuck Lohre, President
126A West 14th Street, 2nd Floor, Cincinnati, OH 45202-7535
Phone: 877-608-1736, 513-961-1174, Fax 513-961-1192
Mobile: 513-260-9025
Email: chuck@lohre.com

Reprinting permitted - specimen copy requested

If you would like to learn more about writing a process equipment marketing news release or an application story "One key to good public relations is writing a case study."


 

Trade Display Designs by Lohre Advertising to Boost Presence and Impact

 

Read More

Green Home Tours: A Very Sustainable Home in Cincinnati, May 27, 2017

Mon, May 15, 2017 @ 10:21 AM / by Chuck Lohre posted in Marketing Communications, Business to Consumer Marketing

0 Comments

Luganbill Residence 560.jpg

 

WHAT: Morales Luganbill, USGBC Green Home Tour

WHERE: Oakley Neighborhood, Cincinnati, OH (address provided after registration)

WHEN: Saturday May 27, 2017 10 am till Noon

Possible LEED Platinum home. It's a compact house on a small infill site in a walkable neighborhood. The large glass openings are concentrated on the south side to take advantage of passive solar. The exterior walls are offset double stud with spray foam insulation to limit thermal bridging and provide an air tight envelope. The heating system is hot water radiant. The cooling system uses high-efficiency mini-split heat pumps. 

 

From the house web site

On what had been a small patch of grass in Oakley, stands a comfortable and efficient home. LEED for Homes was the tool that measured the success of its ambition to be environmentally sustainable.

Luganbill Living 560.jpg

About

2007: Purchased property, 40 feet wide and 91 feet deep. Started designing.

2008: Harvested lumber from two oak trees on the site for use as trim and stairs in the future.

2011: Started construction.

2012: Complete enough for occupancy.

LEED Features

Innovation and Design Process (ID)
1.5 Building Orientation for Solar Design
2.3 3rd Party Durability Verification
3.1 EA 9.2
3.2 Utility Tacking
3.3 Bicycle Network
3.4 Food Garden

Location and Linkages (LL)
2.0 Site Selection
3.2 Infill Development
3.3 Previously Developed Site
4.0 Existing Infrastructure
5.3 Outstanding Community Resources/Transit
6.0 Access to Open Space

Sustainable Sites (SS)
1.2 Minimize Disturbed Area of Site
2.2 Basic Landscape Design
2.3 Limit Conventional Turf
2.4 Drought Tolerant Plants
4.1 Permeable Lot
4.3 Manage Run-off from Roof
5.0 Nontoxic Pest Control
6.2 High Density Compact Development

Water Efficiency (WE)
3.2 Very High Efficiency Fixtures and Fittings

Energy and Atmosphere (EA)
1.2 Exceptional Energy Performance
7.1 Efficient Hot Water Distribution
11.2 Appropriate HVAC Refrigerants

Materials and Resources (MR)
1.2 Detailed Framing Documents
1.4 Framing Efficiencies
2.2 Environmentally Preferable Products
3.2 Construction Waste Reduction

Indoor Environmental Quality (EQ)
2.2 Enhanced Combustion Venting Measures
3.0 Moisture Load Control
4.2 Enhanced Outdoor Air Ventilation
4.3 3rd Party Ventilation Performance Testing
5.2 Enhanced Local Exhaust
5.3 3rd Party Exhaust Performance Testing
6.2 Return Air Flow/Room By Room Controls
6.3 3rd Party Zone Performance Testing
8.1 Indoor Contaminate Control During Construction
8.2 Indoor Contaminate Control
8.3 Preoccupancy Flush
10.2 Minimize Pollutants from Garage

Awareness and Education (AE)
1.2 Advanced Training of Homeowner
1.3 Public Awareness

Registration required to attend - No charge for USGBC Ohio members (you can bring a guest). Non-members are asked to donate $15 per person at the door. Contact Chuck Lohre to register for the tours or be introduced to any of the owners of past and future tours, Chuck@Lohre.com, 513-260-9025. Learn more.

About the Green Residential Committee of the Southwest Ohio Chapter of the U.S. Green Building Council - To provide education on sustainability in everyday tasks by promoting household environmentally sound practices to transform the way homes are designed, built, and operated enabling healthy, prosperous and environmentally and socially responsible living. Committee Chair: Toni Winston, Tiburon Energy, Contact her to volunteer or participate: toni@tiburonenergy.com

Green Home Tours Sponsored by The Sustainable Partnership of Cincinnati - A group of businesses offering sustainable products and services to create sustainable homes and offices. Learn more at www.tspcincy.com.


If you liked this article and want to learn more about the U.S. Green Building Council's Leadership in Energy and Environmental Design, see our post on "The State of LEED in Cincinnati."
If you would like to 'Do the right thing," join me for lunch and a...
 Complimentary Green Building Consultation

P.S.
What's the best way to learn about Green Building? Join the local chapter of the U.S. Green Building Council.
 
Read More

Industrial PR is the Social Media of B2B Marketing

Fri, May 12, 2017 @ 05:29 PM / by Chuck Lohre posted in Industrial Marketing, Marketing Communications, Process Equipment Marketing, Industrial Marketing Handbook, public releations, Industrial pr

0 Comments

Industrial marketing today is driven by the ease of getting information on just about anything quickly from the internet. Knowledgable engineers subscribe to many email newsletters and depend on them to keep them abreast of trends and best practices. Those monsters need to be fed!

Vertiflo_Pump_1312 560.jpg

Industrial PR is easier to do today because of email.

Long gone are the photo prints, letters and stamps. Today a good industrial PR professional can write and distribute a release in a few days.

It's important to know the editors and media sales reps

Speak to them by name and know how the game is played:

  1. Publications need advertising to survive - Maybe if you are a starlet and every move you make is news you don't have to pay to play but that's not a good long term strategy for industrial marketing. Sure editors will always publish brand new products and technology but you'll die a death of a thousand cuts if you wait for new products. Normally that only happens every five or ten years!

  2. Purchase display advertising in your top three publications - Survey your customers and run advertising in the top three publications. Besides getting preference for publicity you will also be asked to contribute technical or application articles.

  3. At least purchase Buyer's Guide Listings in the magazines that publish your PR - You can't place expensive advertising in every publication but buyer's guides are very popular with publishers and you should be in them if they are a reasonable cost. You have to be fair to the publications. If you expect them to run you publicity, you would be a hypocrite if you didn't want your company's name included in their buyer's guide.

  4. Thank the editor for his work -  Editors and sales reps are human too. a thank you and a compliment go a long way for them to remember you and ask for your experience when needed. We always give the sales rep one of our famous Swiss Army knives when the stop by and pass them out at press conferences we have at trade shows.

Industrial PR 2 560.jpg

New is best, but a good cutaway is Okay too

You can't come up with a new product or application every quarter, but you do need to promote something on a regular basis.

  1. Brand new product - Will always get published and maybe even make the cover.
  2. General product release - Try to make them application specific to the publication.
  3. Business news - It might get into print. 
  4. Appointments - Usually this gets published online.
  5. New hires - Good luck. You'd be better off sending a letter of introduction.

Keep track of what's published, PR is worth four times advertising

People just believe it more. We value each release publication as if it was placed as an advertisement. If we only expect something to be published once in a year, it's a 1x rate. If it's our regular publication for advertising, we use the 6x rate. And we include color if it's color. We normally use the published rates, although publications offer deep discounts off the published rates.  It's not the perfect method, but it's easy and consistent. A typical quarterly campaign can generate ove $20,000 in publicity. Some PR professional say that PR is worth four times the ad space rate because it is perceived as more believable than advertising. Both work together. If you don't do publicity with your advertising, you're only getting 20% of the value you paid for.

Industrial PR -1 copy.jpg

We're going the same work as ten years ago for less compensation

We face the same productivity pressures as our clients and their customers. You have to do the same work for less. Email and the internet help us do that. All of my communication is through email and we use an Excel spread sheet to keep track of what, when and who we sent things to. As well as the value achieved. 

Stay in touch with your customers and prospects

Now that you have received all that publicity online, it's time to share it across your social media. It should at least include LinkedIn, Twitter and Facebook. Search the internet for your headline and bingo; you have a page to share. A quick tag line and a URL of the publicity is all that is needed. Use it to fill in between releases.

Industrial pr 3 560.jpg


Do you have more serious problems than worrying about publicity? To get your feet back on the ground, read the following e-Book for advice on the basics of marketing from your MBA class. Or learn more from our Marketing Handbook page.

Strategic Content Creation Handbook by Cincinnati Advertising Agency, Lohre & Associates

 

Read More

Ecologically Conscious Intentional Community Green Home Tour

Mon, Apr 24, 2017 @ 03:14 PM / by Chuck Lohre posted in Green Building Marketing, Green Building, Green Home Tours, Business to Consumer Marketing, green home tour, Green Home Design, Ecologically Conscious Intentional Community

0 Comments

 Earnshaw Ecohouse 600.jpg

WHAT: Earnshaw Ecohouse, USGBC Green Home Tour
WHERE: Address will be sent after registering, Mt. Auburn, Cincinnati
WHEN: Wednesday April 26, 2017 6 to 8 pm

This conscious community home’s goal is to be off the grid in 2017. You’ll learn some simple but very effective ways to limit energy use as well as reduce water consumption and eliminate waste. Their garden is an example of permaculture principals. All within a very low budget.

 

Earnshaw Chicken Coop IMG_9024 600-1.jpg

From their site, "The Earnshaw Ecohouse is an ecologically conscious intentional community. Our mission is to model and promote community sustainability and become an off-grid household by 2017 through four key practices:

  • reducing consumption,
  • providing and advocating for the care of local ecosystems,
  • supporting local enterprise, and
  • facilitating dialogue about sustainable communities

Earnshaw Gray Water 5 Gal Buckets IMG_9027 600-1.jpg

The community mission of the Earnshaw Ecohouse is to foster cooperation and sustainability among our Mt Auburn neighbors. Our work in the community begins by identifying existing community projects. Whenever feasible, we will integrate our own resources to nurture our neighbors’ projects or we will develop new projects."

Earnshaw 250 Gal Rainwater Tank IMG_9039 600-1.jpg 

Our host, Robbie Ludlum, "From Cincinnati originally, I joined the Air Force at age 18 which allowed me to see some of the world and live abroad while turning wrenches on jets.  After 6 years I was honorably discharged and began a few years of traveling which include backpacking Europe extensively, spending a year living on the side of the road while I cruised the States on my motorcycle, and going on a winter expedition through northern Maine traveling via snowshoes and toboggan. Currently I’m majoring in Anthropology and minoring in Environmental Studies at the University of Cincinnati. I’m most interested in living off grid and being a part of a community of like-minded people."

About the Green Residential Committee of the Southwest Ohio Chapter of the U.S. Green Building Coucil - Mission: To provide education on sustainability in everyday tasks by promoting household environmentally sound practices to transform the way homes are designed, built, and operated enabling healthy, prosperous and environmentally and socially responsible living.

Committee Chair: Toni Winston, Tiburon Energy

Contact to Volunteer or Participate: toni@tiburonenergy.com

Green Home Tours: No charge for USGBC Ohio members (you can bring a guest), join the Ohio Chapter. If you don’t have a USGBC Ohio membership registered account, go to www.usgbc.org and click on “Account” in the upper right. A window will come up, click on the “Don’t have an account? Create one.” Once you register your free account, you should be able to pay your dues for the “USGBC Ohio Chapter”. You don’t have to register as a USGBC business. Non-members are asked to donate $15 per person at the door. Contact Chair Chuck Lohre to register for the tours or be introduced to any of the owners of past and future tours, Chuck@Lohre.com, 513-260-9025. Sponsored by The Sustainable Partnership of Cincinnati, a group of businesses offering sustainable products and services to create sustainable homes and offices. Learn more at www.tspcincy.com.

Learn more and see all past and future tours.

Sincerely, Chuck Lohre

Would you like to "Do the Right Thing?" Click the button below, send me an email, and I'll treat you to lunch and a ...

Complimentary Green Building Consultation

Learn more.

Read More

Synchronous Motors and Drives - OEM Marketing

Sun, Apr 23, 2017 @ 10:37 PM / by Chuck Lohre posted in Industrial Marketing, Marketing Communications, Marketing, Industrial Branding, Industrial Marketing Handbook, Industrial Marketing Content, OEM Marketing

0 Comments

4 ABM Drives Synchronous Motors and Drives 400.jpgThe following is an example of an OEM Marketing publicity campaign for an OEM to specify ABM Drives as an assembly for their equipment. It starts with basic educational publicity as the foundation for a modern internet marketing campaign. Marketing today is based on the fact that customers are educating themselves well in advance, before contacting any potential suppliers. They are doing this almost exclusively on the internet. Unless a company plays a role in the engineer’s education, they stand little chance of being the preferred supplier for a new product component. Traditional technical journals, many still in print, are the gate-keepers of the best technical content. Good publicity campaigns work with the editors and publishers of the trade journals as well as technical conferences. If your educational publicity campaigns are picked up by the technical press, you can be assured that it is worthy of investment, because of the long life the educational material will have, and the many ways it can be repurposed as video, audio, slide shows, demonstrations and presentations. 


Custom Sinochron® Synchronous Motors and Drives can Operate without and Encoder

The SINOCHRON® Motor design offers advantages in continuous duty applications. The efficiency is also better in partially loaded duty cycles, when compared to standard asynchronous motors. Drive units are virtually loss-free in no-load operation. This motor design offers advantages in powering conveying equipment; escalators, spooling machines, compressors and traction drive units amongst others. By substituting existing line powered three-phase drive units, energy savings of 20 to 35 percent can be expected.

SINOCHRON® is a synchronous motor with high-performance permanent magnets with a sinusoidal flux distribution (EMF). The anisotropic rotor geometry provides a sinusoidal distribution of the magnetic flux with the result of eliminating cogging. Stator windings are identical to asynchronous motor windings allowing for a cost-efficient production of the stators in large batch sizes. The SINOCHRON® Motor operates without an encoder and can replace a stepper motor in some applications. This patented technology combines high output, minimal investment and low operating cost.

The characteristic profile of these drive units makes them well suited to drive pumps and fans that operate continuously, no additional components, like encoders, are needed. Up to 30 percent smaller footprint, allows machine designs to be more compact. The motors have excellent control behavior and combined with included control unit SDC, have excellent true running even at very low speeds and impressive dynamics at impulse load and speed variations.

Continuous duty pumps and fans are now required to meet new efficiency regulations which require line powered three-phase motors and geared-motors with rated outputs of 0.2 up to 9.0 kW operating continuously at rated load (duty cycle S1) to be a minimum of efficiency class IE3 (premium efficiency) or IE2-drive units to be equipped with electronic inverters. Inverter powered SINOCHRON® Motors from ABM Drives economically meet these requirements.

About ABM DRIVES INC.

ABM DRIVES INC. engineers and manufacturers high-performance motor, gearbox, brake and frequency inverter solutions for machines, plants and mobile devices in hoisting technology, warehousing, material handling, electric vehicles, biomass heating systems, wind turbines and many other markets. Founded in 1927, the company belongs to the Senata Group with an annual turnover of nearly 400 million € and more than 2,000 employees. Approximately 300,000 drive units are produced annually. In-house manufacturing includes tool-and-die design, aluminum-casting foundry, CNC housing machining, manufacturer of shafts, cutting of gear teeth, motor development technology, assembly and final testing.

PRESS CONTACT

ABM DRIVES INC.

Gabriel Venzin, President

394 Wards Corner Road, Suite 110, Loveland, OH 45140

Phone: 513-576-1300

Mobile: 513-332-7256

E-mail: gabriel.venzin@abm-drives.com

Website: www.abm-drives.com

AGENCY
Lohre & Assoc., Inc., Marketing Communications

Chuck Lohre, President

126A West 14th Street, 2nd Floor, Cincinnati, OH 45202-7535

Phone: 877-608-1736, 513-961-1174, Fax 513-961-1192
Mobile: 513-260-9025
Email: chuck@lohre.com

Reprinting permitted - specimen copy requested


If you liked this post, you may like, "How To Realign Your Marketing Communications with Sales."

 Download our free guide to Sales Lead Generation.

Sales Lead Generation Guide by Cincinnati Marketing Agency Lohre & Associates

Read More

Process Equipment Marketing News Release Example

Fri, Apr 14, 2017 @ 12:50 PM / by Chuck Lohre posted in Industrial Marketing, Marketing Communications, Industrial Advertising, Marketing, Industrial Branding, Process Equipment Marketing, Construction Equipment Marketing, Mining Equipment Marketing, Industrial Marketing Handbook, Business to Business Marketing, Industrial Marketing Content, Process Equipment Marketing News Release

0 Comments

 

Chain Mill Breaks Up Material Lumps


Chain mills represent a cost-effective crushing solution for reducing a wide variety of materials. Stedman Machine Company’s chain mill crushers can handle a large volume of tailings per hour.

Process Equipment Marketing Chain Mill News Release.jpg

 

An especially effective fertilizer crusher, the Stedman chain mill crusher series is engineered to break up lumps in superphosphate, triple-superphosphate, granular and conventional fertilizer tailings. Other applications include animal bedding, sawdust and many materials requiring lump removal for conveying or processing. The single or dual rotor chain mill crusher features heavy-duty construction with a welded plate steel housing and removable back plate. Capacities vary depending on feed size, feed rate, operating conditions, desired product output, characteristics of feed material, and equipment configuration. Full-scale material testing available at the Stedman Testing & Toll Processing Facility.

Stedman Machine Company, 812-926-0038, www.stedman-machine.com

If you would like to learn more about writing a process equipment marketing news release or an application story "One key to good public relations is writing a case study."


 

Trade Display Designs by Lohre Advertising to Boost Presence and Impact

 

Read More

Greater Cincinnati Earth Day Celebration: Theme “Local Food”

Tue, Apr 11, 2017 @ 09:59 PM / by Chuck Lohre posted in Green Building Marketing, Green Building, Business to Consumer Marketing, Greater Cincinnati Earth Day

0 Comments

WHAT: The 47th Greater Cincinnati Earth Day Celebration: Theme “Local Food” 
WHERE: Summit Park, 4335 Glendale Milford Rd, Blue Ash, OH 45242
WHEN: Saturday “Official Earth Day”, April 22, noon- 7 p.m.

1:15 p.m. Environmental Awards presentation
1:30 p.m. Student Recycled Costume Contest
 Earth Globe 560.jpg

This free, family-friendly event hosted by the Greater Cincinnati Earth Coalition, will feature over 100 vendors and exhibitors offering Earth-friendly products and interactive educational activities, live music, a beer garden, petting zoo and recycling games.

Native American Indian Dance 560.jpg

Highlights of the day include the 3rd-7th grade Student Recycled Costume Contest and Fashion Show, presentation of the 2017 Environmental Awards, which recognizes individuals and organizations who demonstrate outstanding environmental stewardship, and a lecture series on the local food resources, the benefits of home gardening and the how to compost.

Local Food 560.jpg
Our theme, Local Food, will actively involve environmental groups, government agencies, businesses and citizens of all ages in demonstrating their contributions to the beauty and quality of life through their positive actions. The Earth Day event provides a wonderful opportunity for a day of environmental education for the public.  In addition to exhibits and entertainment, local food trucks and Rhinegeist “Cincy Made” craft beer truck will attend.

Visit www.cincinnatiearthday.com for a complete schedule of events and more details.
Earth Day poster 560.jpg

Link to poster and 40 high-resolution photos of past vendors and activities that will be at this year’s event
https://adobe.ly/2nvN7SZ

Members of the board of the Greater Cincinnati Earth Coalition and sponsors are available for radio and tv appearances before and during the event. A Ron Esposito interview with Vice Chair, Emily Cigolle; PR Director, Josh Cylde; and sponsor Green Umbrella, Director, Kristin Weiss will be aired on WVXU on April 16.

About the Greater Cincinnati Earth Coalition
The Greater Cincinnati Earth Coalition is a (501c3) community of not-for-profit organizations, businesses, government agencies and individuals from the Ohio-Kentucky-Indiana Tri-state region who work cooperatively and actively to promote the beauty and environmental quality of the Tri-state area.  Visit www.cincinnatiearthday.com for more information on the event.

Would you like to "Do the Right Thing?" Click the button below, send me an email, and I'll treat you to lunch and a ...

Complimentary Green Building Consultation

Learn more.

Read More

Social Media Guidelines

Sat, Apr 08, 2017 @ 10:21 AM / by Chuck Lohre posted in Construction Equipment Marketing, Mining Equipment Marketing, Industrial Marketing Handbook, Social Media Guidelines

0 Comments


Socail-Media-Guidelines.jpg

(This week's post comes from the world of Burning Man, I went last year and learned a lot about how a community uses and polices social media. Just ran across this video of the Astec Dancers by fellow Earth Guardian Camp volunteer Martin Cline and on further research ran across their social media policies. I wanted to copy them here as an excellent set of guildlines for any company wanting to define their social media use for both their benefits and rules to prevent inproper use. Enjoy.)


These pages contain the Burning Man Project's policies, protocols and guidelines for the online activities of our staff and close volunteers, including the usage of official Burning Man email addresses, email lists, and social networking services in general.
 
As a staff member or volunteer for the Burning Man organization, you are expected to read and understand these policies.  Any questions or concerns about them should be directed to your manager, or to the Burning Man Communications Department.
 
1 Social Media Guidelines For Burning Man Staff
2 Acceptable Use of Burning Man Regional Email Lists
3 Acceptable Use of Burning Man Aliases and Email Addresses
4 Best Practices in the Use of Burning Man Email Lists
5 Acceptable Use of Burning Man Email Lists
 
Social Media Guidelines For Burning Man Staff
Last Update: December 2014
 
Burning Man recognizes that many of our staff members and close volunteers participate in social media services for their own personal use -- and often, to talk about Burning Man and their experiences within this culture. We feel this contributes to a richer voice about our culture, sharing an important story that we very much want to see accessible in the world.
 
And so to help you, our culture's leaders, to engage in with social networks and online communication without inadvertently causing any undue harm to the Burning Man Project or your fellow Burners, we've crafted a set of basic guidelines for for social media, including:
 
·       Scope of Social Media
·       Personal vs. Professional
·       Who Are You Speaking For?
·       Who Are You Speaking To?
·       Basic Personal Conduct
·       Employees: Using Social Media at Work
·       What To Say? What Not to Say?
 
Scope of Social Media
Social media includes websites and services that facilitate interaction and conversation between people online. This includes social networking sites (Facebook, Tribe, LinkedIn, etc.), content on media sharing sites (Flickr, YouTube, etc.), blogs, microblogs (Twitter, etc.), web comment sections, forums, wikis, and social areas of a website.
 
Personal vs. Professional
You're generally encouraged to be mindful of and responsible for how what you say will reflect not only on you as an individual, but Burning Man as an organization and a culture. Because of the hazy line between the professional and the personal when it comes to being a part of this organization, even "unofficial representatives" online can reflect on us all and hamper our ability to fulfill our mission.
 
If you use a pseudonym, you should assume that some people know who you really are. Be transparent about your connection to the organization where appropriate.
 
Who Are You Speaking For?
If you're saying something from your own perspective or stating your personal opinion rather than speaking officially for Burning Man, it's never a bad idea to specifically state that. Typically, you should not consider yourself a "spokesperson" for Burning Man, and sometimes (such as moments of crisis)? Definitely leave it to the spokespeople.
 
Who Are You Speaking To?
It's best to assume Burning Man's worst critics, biggest fans, your supervisor, your coworkers, and your mother all likely have the ability to access what you write online, even if you're not directly "connected". Never underestimate the velocity with which information jumps across networks.
 
Basic Personal Conduct
Your actions online should reflect Burning Man's values as presented in the Ten Principles, our Mission Statement, and all written policies for email list and alias usage. Walk the talk with how you behave, as well as what you say.
 
Employees: Using Social Media at Work
It's between you and your manager to determine when / how much use of social media is appropriate during work hours, and/or when you should engage with social media in pursuit of your responsibilities.
 
What To Say? What Not to Say?
We trust you to exercise common sense and good judgment in your communications. If ever you're not sure about something, check with your manager or Communications.  Here are some thoughts:
 
-       Don't Know? Don't Answer. If somebody's asking a question, and you're not sure of the answer, there's nothing wrong with saying, "I don't know," -- but there's a lot wrong with perpetuating speculation or rumormongering. Refer questions to somebody who knows the answer if you don't.
 
-       Confidential Information. Never disseminate proprietary or confidential Burning Man information (things like unannounced policy changes, legal issues, and ongoing litigation). If you're not sure it's confidential, err on the side of caution, and check with your manager or Communications.
 
-       Know Your Facts. While you might *think* you know something, there could be something in play you're not aware of, or a recent internal change. Ask around if you're not absolutely sure.
 
-       Tell the Story. Feel free to provide unique, individual perspectives on non-confidential activities or anything that's publicly observable or not proprietary to your role. Telling stories is how Burning Man's values are shared in the world.
 
-       Personal Privacy. It's common courtesy, before mentioning co-workers or other individuals involved with the Project, to check in with them to assure they're okay with being mentioned by name in association with Burning Man.
 
-       Don't Feed the Trolls. Avoid engaging trolls (people who bait you with inflammatory statements to get a reaction), or participating in a flame war. Even if you "win" you lose. Burning Man is a widely misunderstood discussion topic, and negative PR and misstatements abound, but sometimes the best response is just to let them die out on their own.
 
-       Don't Be *&$%# Offensive. If you use offensive or inflammatory language, you'll be perceived as offensive or inflammatory, and the rest of Burning Man will be too.
 
Once posted, social web content can stay in play and affect perceptions for a very long time. Think before you hit "Send".  Any questions, concerns or ideas can be addressed to Burning Man's Communications Team.
 
Acceptable Use of Burning Man Regional Email Lists
 
The purpose of this policy is to provide guidelines about acceptable use of Regional Burningman.org email distribution lists for sending and receiving email messages and attachments, or any Technology Department resources thereof. The policy describes the standards that users are expected to observe when using Burning Man Regional Announcement and Discussion lists for email, and ensures that users are aware of the consequences attached to inappropriate use of these resources.
 
Further, this policy serves to advise the users of those guidelines to provide a framework wherein users of these lists can apply self-regulation to their use of these resources.
 
1. Email groups are established for Burning Man Regional Contacts to utilize to organize local Burning Man communities and enable Burners to maintain a cultural connection to one another online. All email to a group should be consistent with the purpose of the group, and used to accomplish tasks related to and consistent with the values of the Regional Network and the Burning Man Project at large.
 
2. Burning Man's Technology Team, Regionals Team, or Regional Contacts/list managers may restrict access to these lists where there is reason to believe that laws or Burning Man policies have been violated. Unacceptable use of email lists includes:
• Use of email to support any inappropriate commercial advertising or for-profit activity unrelated to the Burning Man Project or the Regional Network.
• Use of email to initiate or forward chain letters. (NOTE: Most chain emails referring to viruses are hoaxes, and should be ignored/deleted.)
• Failure to use “OT” to designate off-topic posts, or abusing the option of occasional “OT” posts.
• Violations of copyright laws (unlawful distribution of copyrighted printed material, audio recordings, video recordings, or computer software.)
• Sending messages to an individual or group that are unwelcome. This includes continuing to send such messages after being asked by the individual or group member to cease doing so, even though the material itself may not be considered offensive.
• Use of email to lodge grievances that should be handled through existing Burning Man policies and procedures, such as the Conflict Resolution protocols.
• Use of a false email address or “spoofing”.
• Use of email to threaten or harass others, to cause annoyance, disruption, or needless anxiety.
• Spamming – sending unsolicited material and/or material not related to Burning Man’s mission to the lists, or using the list to cull for addresses with which to do so.
• Use of email to promote political or religious causes or events. (Note: Given Burning Man’s commitment to public service, the use of email lists to send information about governmental, civic, or charitable organizations or community-wide events such as memorial services may be an approved use.)
• Use of mass email to publicly castigate, chastise, defame, or ridicule any person, particularly any member of the Burning Man community.
•  The willful introduction of computer viruses or other disruptive/destructive programs into the Burning Man network or other networks.
• Disruption of activity related to the Burning Man mission or the mission of the user’s specific team.
• Disclosure of personal information or violating the privacy of other users. This includes publishing to others the text of a message written on a one-to-one basis, without the prior express consent of the author.
• Use of email lists to obtain individual email addresses with which to execute any of the above-outlined violations in an “off-list” manner, or to create separate lists for secondary or outside purposes.
 
3. List moderators and owners will monitor the use of these lists to ensure that the above-listed guidelines are met.
 
4. Managers will also act to restate the purpose and mission of each list on a regular basis to ensure that all members maintain an understanding of said purposes. Moderators will be responsible for assuring that new members are advised of those missions and of these stated policies, and monitoring the list for adherence to the above-outlined regulations and policies.
 
Misuse of Burningman.org Resources
Suspected or known violations of this policy, or of the law, should be confidentially reported to the Regional Committee at Burning Man, who will collaborate and/or work with the local moderator to execute appropriate action or response.
 
Violations may result in revocation of email service privileges; management or staff disciplinary action up to and including dismissal from Regional Contact role; referral to law enforcement agencies; or other legal action. 
 
Acceptable Use of Burning Man Aliases and Email Addresses
Last update: December 2014
 
This Burning Man alias (yourname@burningman.org) and email address policy exists to provide guidelines for acceptable use for the purpose of sending or receiving email messages and attachments via a Burningman.org email address or alias. The policy is also designed to specify the actions that Burning Man will take in the investigation of complaints received from both internal and external sources about any unacceptable use of email that involves Burning Man’s technological resources.
 
1. Unacceptable use of said resources may include:
a)   Use of email to support any commercial advertising or for-profit activity.
b)   Use of email to initiate or forward chain letters. (NOTE: Most chain emails referring to viruses are hoaxes, and should be forwarded to list-request@burningman.org for review. If the content of the email is determined to be real and should be distributed to the Burning Man community, the Technology Department will take appropriate action.)
c)    Violations of copyright laws (unlawful distribution of copyrighted printed material, audio recordings, video recordings, or computer software.)
d)   Sending messages to an individual or group that are unwelcome. This includes continuing to send such messages after being asked by the individual or group member to cease doing so, even though the material itself may not be considered offensive. (Note: A user may not “unsubscribe” from lists used by Burning Man for official purposes, unless the user is separating from duties and affiliation with that group.)
e)   Use of email to lodge grievances that should be handled through existing Burning Man policies and procedures, such as the Conflict Resolution protocols.
f)     Use of a false email address or “spoofing”.
g)   Use of email to threaten or harass others, to cause annoyance, disruption, or needless anxiety.
h)   Spamming – sending unsolicited material and/or material not related to Burning Man’s mission to the lists, or using the list to cull for addresses with which to do so.
i)     Use of email to promote political or religious causes or events. (Note: Given Burning Man’s commitment to public service, the use of email lists to send information about governmental, civic, or charitable organizations or community-wide events such as memorial services may be an approved use.)
j)     Use of mass email to publicly castigate, chastise, defame, or ridicule any person, particularly any member of the Burning Man community.
k)   The willful introduction of computer viruses or other disruptive/destructive programs into the Burning Man network or other networks.
l)     Disruption of activity related to the Burning Man mission or the mission of the user’s specific team.
m)Disclosure of personal information or violating the privacy of other users. This includes publishing to others the text of a message written on a one-to-one basis, without the prior express consent of the author.
n)   Use of aliases to obtain individual email addresses with which to execute any of the above-outlined violations in an “off-list” manner.
o)  Burningman.org email addresses and aliases are given for the purposes of representation of the organization for official purposes. They are not intended as “perks” and are limited in distribution to those whose roles require them to represent the organization accordingly. As such, users should bear in mind that when composing email from said addresses, one’s words can and are perceived as representing the organization, even, at times, when one claims to be expressing one’s personal opinion. Email users should take care to not give the impression that they are representing, giving opinions, or otherwise making statements on behalf of Burning Man or any team thereof unless they are expressly asked to do so. At times, statements such as the following disclaimer may be appropriate: “The opinions or statements expressed herein are my own and should not be taken as a position, opinion, or endorsement of the Burning Man Project.” 
 
2. Email resources may be used for incidental personal purposes provided that such use does not:
 
p)   Directly or indirectly interfere with the operation of computing facilities or email services.
q)   Interfere with the email user’s employment or other obligations to the Burning Man Project.
r)    Violate this policy or any other applicable policy or law, including but not limited to use for personal gain, conflict of interest, harassment, defamation, copyright violation, or illegal activity.
s)   Email messages arising from such personal use shall, however, be subject to access consistent with this policy and applicable law. Accordingly, such use does not carry with it a reasonable expectation of privacy.
 
3.  If a user has been requested by another user via email or in writing to refrain from sending email messages, the recipient is prohibited from sending that user any further messages, until such time as he/she has been notified by the appropriate manager that such correspondence is permissible. Failure to honor such a request shall be deemed a violation of this policy.
 
4.  If, due to latency, departure, or dismissal, a change in the user’s status with Burning Man occurs, email or alias privileges may be revoked at the sole discretion of Burning Man. This includes when the affiliation between the user and Burning Man comes to an end, by any circumstances.
  
Misuse of Burningman.org Resources
Suspected or known violations of this policy, or of the law, should be confidentially reported to the appropriate supervisory level for the team in which the violation occurs. Violations will be processed by the appropriate managers, and/or law enforcement agencies as necessary.
 
Violations may result in revocation of email service privileges; management or staff disciplinary action up to and including dismissal; referral to law enforcement agencies; or other legal action.
 
Alias Format
In order to promote consistency, professionalism and eliminate confusion, all new email addresses and aliases going forward in 2014 and beyond will follow this format: first.last@burningman.org
 
This policy doesn't apply to those who've already been assigned first name or playa-name aliases. Those already existing first name/playa-name email addresses are grandfathered and won’t have to be changed except in cases where, in the transition of email addresses from burningman.com to burningman.org, a duplicate exists. Then an evaluation and change to a first.last@burningman.org email address may occur.
 
Exceptions going forward may be made on a case-by-case basis for year-round staff with outward-facing customer service positions in addition to their internal roles. Examples of this could be those in the Communications Department, HR department, playa staff, or anyone else who has community-facing responsibilities.  Any questions can be directed to your department head, who will make the final call on allowing first name or playa name aliases. 
 
Best Practices in the Use of Burning Man Email Lists
Last Update: December 2014
 
1 DO NOT send attachments to a Burning Man list. Attachments should be put on the Ultranet, and linked to from there.
2 Use the letters "OT" to indicate something is "Off Topic", meaning it's personal, or about a non-Burning Man-related subject.
3 Headers should reflect the subject of your email. In the midst of a long debate, check to make sure your header still reflects the subject you're talking about.
4 Avoid cross-posting to multiple lists. When people begin to "reply to all" posters from other lists will bounce, forcing the moderator to open every attempted post to ensure it's not actually from someone on the list who might be posting from another email address. One suggestion would be to post separately to each list, but indicate you've cc:ed the other lists at the top of the body of the email.
5 If you hit "reply" to an email, you will be replying to only to the original sender, and not the list. You will need to hit "Reply to All" if you wish to reply to the poster AND the list. When you hit "Reply to All", it's also good form to remove the email address of the original sender so they don't get two replies.
6 Do not EVER take a private email sent to you and put it on a public discussion list without permission of the original sender. This is basic internet etiquette.
7 Remember ALL CAPS means you're yelling, and we don't need to do that to family and friends on a Burning Man discussion list.
8 Don't be mean to each other ... take it off list. No one wants to see others arguing in public.
9 It's very easy to dissect a person's email point by point, and in some cases this is the best approach. Sometimes summarizing your thoughts at the top can be speedy for you and for the reader.
10 Rather than including all large number of email addresses in the CC: field of a message, use the BCC: function if you must send an email to any group over 20 people that don’t know each other.
 
Acceptable Use of Burning Man Email Lists

The purpose of this policy is to provide guidelines about acceptable use of Burningman.org email distribution lists for sending and receiving email messages and attachments, or any Technology Department resources thereof. The policy describes the standards that users are expected to observe when using these resources for email, and ensures that users are aware of the consequences attached to inappropriate use of these resources.
 
Further, this policy serves to advise the users of those guidelines to provide a framework wherein users of these lists can apply self-regulation to their use of these resources.
 
1 Email groups are established for Burning Man committees, departments, and special projects. Email to a group should be consistent with the purpose of the group, and used to accomplish tasks related to and consistent with the Burning Man mission.
2 Burning Man’s Technology Department may restrict or suspend access to these lists where there is reason to believe that laws or Burning Man policies have been violated. Unacceptable use of email lists includes:
i Use of email to support any commercial advertising or for-profit activity.
ii Use of email to initiate or forward chain letters. (NOTE: Most chain emails referring to viruses are hoaxes, and should be forwarded to list-request@burningman.org for review. If the content of the email is determined to be real and should be distributed to the Burning Man community, the Technology Department will take appropriate action.)
iii Failure to use "OT" to designate off-topic posts, or abusing the option of occasional "OT" posts after being given feedback by list manager.
iv Violations of copyright laws (unlawful distribution of copyrighted printed material, audio recordings, video recordings, or computer software.)
v Sending messages to an individual or group that are unwelcome. This includes continuing to send such messages after being asked by the individual or group member to cease doing so, even though the material itself may not be considered offensive. (Note: A user may not “unsubscribe” from lists used by Burning Man for official purposes, unless the user is separating from duties and affiliation with that group.)
vi Use of email to lodge grievances that should be handled through existing Burning  Man policies and procedures, such as the Conflict Resolution protocols.
vii Use of a false email address or “spoofing”.
viii Use of email to threaten or harass others, to cause annoyance, disruption, or needless anxiety.
ix Spamming – sending unsolicited material and/or material not related to Burning Man’s mission to the lists, or using the list to cull for addresses with which to do so.
x Use of email to promote political or religious causes or events. (Note: Given Burning Man’s commitment to public service, the use of email lists to send information about governmental, civic, or charitable organizations or community-wide events such as memorial services may be an approved use.)
xi Use of mass email to publicly castigate, chastise, defame, or ridicule any person, particularly any member of the Burning Man community. 
xii The willful introduction of computer viruses or other disruptive/destructive programs into the Burning Man network or other networks. 
xiii Disruption of activity related to the Burning Man mission or the mission of the user’s specific team.
xiv Disclosure of personal information or violating the privacy of other users. This includes publishing to others the text of a message written on a one-to-one basis, without the prior express consent of the author.
xv Use of email lists to obtain individual email addresses with which to execute any of the above-outlined violations in an “off-list” manner.
 
     3.  List moderators and owners will monitor the use of these lists to ensure that the above-listed guidelines are met. They will also serve to re-examine list membership each year. Membership to each list is restricted to active members of that team, except as membership may be defined by an emeritus or consultant status; therefore, lists will be culled each year to ensure that membership is limited to those who have an active role in the missions of the team or of Burning Man. 
     
     4.  Moderators will also act to restate the purpose and mission of each list on a regular basis to ensure that all members maintain an understanding of said purposes. Moderators will be responsible for assuring that new members are advised of those missions and of these stated policies, and monitoring the list for adherence to the above-outlined regulations and policies. 
 
Misuse of Burningman.org resources
Suspected or known violations of this policy, or of the law, should be confidentially reported to the appropriate supervisory level for the team in which the violation occurs. Violations will be processed by the appropriate managers, and/or law enforcement agencies as necessary.
 
Violations may result in revocation of email service privileges; management or staff disciplinary action up to and including dismissal; referral to law enforcement agencies; or other legal action.
 

###
If you liked this you might like to learn more about how effective industrial press conferences are at major trades shows.
 
###
Strategic Content Creation Handbook by Cincinnati Advertising Agency, Lohre & Associates
 
Read More