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Chuck Lohre

Owner of Lohre & Associates Marketing Communications. The company celebrated their 80th Anniversary in 2015, his 38th.

Recent Posts

Ecologically Conscious Intentional Community Green Home Tour

Mon, Apr 24, 2017 @ 03:14 PM / by Chuck Lohre posted in Green Building Marketing, Green Building, Green Home Tours, Business to Consumer Marketing, green home tour, Green Home Design, Ecologically Conscious Intentional Community

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 Earnshaw Ecohouse 600.jpg

WHAT: Earnshaw Ecohouse, USGBC Green Home Tour
WHERE: Address will be sent after registering, Mt. Auburn, Cincinnati
WHEN: Wednesday April 26, 2017 6 to 8 pm

This conscious community home’s goal is to be off the grid in 2017. You’ll learn some simple but very effective ways to limit energy use as well as reduce water consumption and eliminate waste. Their garden is an example of permaculture principals. All within a very low budget.

 

Earnshaw Chicken Coop IMG_9024 600-1.jpg

From their site, "The Earnshaw Ecohouse is an ecologically conscious intentional community. Our mission is to model and promote community sustainability and become an off-grid household by 2017 through four key practices:

  • reducing consumption,
  • providing and advocating for the care of local ecosystems,
  • supporting local enterprise, and
  • facilitating dialogue about sustainable communities

Earnshaw Gray Water 5 Gal Buckets IMG_9027 600-1.jpg

The community mission of the Earnshaw Ecohouse is to foster cooperation and sustainability among our Mt Auburn neighbors. Our work in the community begins by identifying existing community projects. Whenever feasible, we will integrate our own resources to nurture our neighbors’ projects or we will develop new projects."

Earnshaw 250 Gal Rainwater Tank IMG_9039 600-1.jpg 

Our host, Robbie Ludlum, "From Cincinnati originally, I joined the Air Force at age 18 which allowed me to see some of the world and live abroad while turning wrenches on jets.  After 6 years I was honorably discharged and began a few years of traveling which include backpacking Europe extensively, spending a year living on the side of the road while I cruised the States on my motorcycle, and going on a winter expedition through northern Maine traveling via snowshoes and toboggan. Currently I’m majoring in Anthropology and minoring in Environmental Studies at the University of Cincinnati. I’m most interested in living off grid and being a part of a community of like-minded people."

About the Green Residential Committee of the Southwest Ohio Chapter of the U.S. Green Building Coucil - Mission: To provide education on sustainability in everyday tasks by promoting household environmentally sound practices to transform the way homes are designed, built, and operated enabling healthy, prosperous and environmentally and socially responsible living.

Committee Chair: Toni Winston, Tiburon Energy

Contact to Volunteer or Participate: toni@tiburonenergy.com

Green Home Tours: No charge for USGBC Ohio members (you can bring a guest), join the Ohio Chapter. If you don’t have a USGBC Ohio membership registered account, go to www.usgbc.org and click on “Account” in the upper right. A window will come up, click on the “Don’t have an account? Create one.” Once you register your free account, you should be able to pay your dues for the “USGBC Ohio Chapter”. You don’t have to register as a USGBC business. Non-members are asked to donate $15 per person at the door. Contact Chair Chuck Lohre to register for the tours or be introduced to any of the owners of past and future tours, Chuck@Lohre.com, 513-260-9025. Sponsored by The Sustainable Partnership of Cincinnati, a group of businesses offering sustainable products and services to create sustainable homes and offices. Learn more at www.tspcincy.com.

Learn more and see all past and future tours.

Sincerely, Chuck Lohre

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Synchronous Motors and Drives - OEM Marketing

Sun, Apr 23, 2017 @ 10:37 PM / by Chuck Lohre posted in Industrial Marketing, Marketing Communications, Marketing, Industrial Branding, Metalworking Equipment Marketing, Industrial Marketing Handbook, Industrial Marketing Content, OEM Marketing

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4 ABM Drives Synchronous Motors and Drives 400.jpgThe following is an example of an OEM Marketing publicity campaign for an OEM to specify ABM Drives as an assembly for their equipment. It starts with basic educational publicity as the foundation for a modern internet marketing campaign. Marketing today is based on the fact that customers are educating themselves well in advance, before contacting any potential suppliers. They are doing this almost exclusively on the internet. Unless a company plays a role in the engineer’s education, they stand little chance of being the preferred supplier for a new product component. Traditional technical journals, many still in print, are the gate-keepers of the best technical content. Good publicity campaigns work with the editors and publishers of the trade journals as well as technical conferences. If your educational publicity campaigns are picked up by the technical press, you can be assured that it is worthy of investment, because of the long life the educational material will have, and the many ways it can be repurposed as video, audio, slide shows, demonstrations and presentations. 


Custom Sinochron® Synchronous Motors and Drives can Operate without and Encoder

The SINOCHRON® Motor design offers advantages in continuous duty applications. The efficiency is also better in partially loaded duty cycles, when compared to standard asynchronous motors. Drive units are virtually loss-free in no-load operation. This motor design offers advantages in powering conveying equipment; escalators, spooling machines, compressors and traction drive units amongst others. By substituting existing line powered three-phase drive units, energy savings of 20 to 35 percent can be expected.

SINOCHRON® is a synchronous motor with high-performance permanent magnets with a sinusoidal flux distribution (EMF). The anisotropic rotor geometry provides a sinusoidal distribution of the magnetic flux with the result of eliminating cogging. Stator windings are identical to asynchronous motor windings allowing for a cost-efficient production of the stators in large batch sizes. The SINOCHRON® Motor operates without an encoder and can replace a stepper motor in some applications. This patented technology combines high output, minimal investment and low operating cost.

The characteristic profile of these drive units makes them well suited to drive pumps and fans that operate continuously, no additional components, like encoders, are needed. Up to 30 percent smaller footprint, allows machine designs to be more compact. The motors have excellent control behavior and combined with included control unit SDC, have excellent true running even at very low speeds and impressive dynamics at impulse load and speed variations.

Continuous duty pumps and fans are now required to meet new efficiency regulations which require line powered three-phase motors and geared-motors with rated outputs of 0.2 up to 9.0 kW operating continuously at rated load (duty cycle S1) to be a minimum of efficiency class IE3 (premium efficiency) or IE2-drive units to be equipped with electronic inverters. Inverter powered SINOCHRON® Motors from ABM Drives economically meet these requirements.

About ABM DRIVES INC.

ABM DRIVES INC. engineers and manufacturers high-performance motor, gearbox, brake and frequency inverter solutions for machines, plants and mobile devices in hoisting technology, warehousing, material handling, electric vehicles, biomass heating systems, wind turbines and many other markets. Founded in 1927, the company belongs to the Senata Group with an annual turnover of nearly 400 million € and more than 2,000 employees. Approximately 300,000 drive units are produced annually. In-house manufacturing includes tool-and-die design, aluminum-casting foundry, CNC housing machining, manufacturer of shafts, cutting of gear teeth, motor development technology, assembly and final testing.

PRESS CONTACT

ABM DRIVES INC.

Gabriel Venzin, President

394 Wards Corner Road, Suite 110, Loveland, OH 45140

Phone: 513-576-1300

Mobile: 513-332-7256

E-mail: gabriel.venzin@abm-drives.com

Website: www.abm-drives.com

AGENCY
Lohre & Assoc., Inc., Marketing Communications

Chuck Lohre, President

126A West 14th Street, 2nd Floor, Cincinnati, OH 45202-7535

Phone: 877-608-1736, 513-961-1174, Fax 513-961-1192
Mobile: 513-260-9025
Email: chuck@lohre.com

Reprinting permitted - specimen copy requested


If you liked this post, you may like, "How To Realign Your Marketing Communications with Sales."

 Download our free guide to Sales Lead Generation.

Sales Lead Generation Guide by Cincinnati Marketing Agency Lohre & Associates

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Process Equipment Marketing News Release Example

Fri, Apr 14, 2017 @ 12:50 PM / by Chuck Lohre posted in Industrial Marketing, Marketing Communications, Industrial Advertising, Marketing, Industrial Branding, Process Equipment Marketing, Construction Equipment Marketing, Mining Equipment Marketing, Industrial Marketing Handbook, Business to Business Marketing, Industrial Marketing Content, Process Equipment Marketing News Release

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Chain Mill Breaks Up Material Lumps


Chain mills represent a cost-effective crushing solution for reducing a wide variety of materials. Stedman Machine Company’s chain mill crushers can handle a large volume of tailings per hour.

Process Equipment Marketing Chain Mill News Release.jpg

 

An especially effective fertilizer crusher, the Stedman chain mill crusher series is engineered to break up lumps in superphosphate, triple-superphosphate, granular and conventional fertilizer tailings. Other applications include animal bedding, sawdust and many materials requiring lump removal for conveying or processing. The single or dual rotor chain mill crusher features heavy-duty construction with a welded plate steel housing and removable back plate. Capacities vary depending on feed size, feed rate, operating conditions, desired product output, characteristics of feed material, and equipment configuration. Full-scale material testing available at the Stedman Testing & Toll Processing Facility.

Stedman Machine Company, 812-926-0038, www.stedman-machine.com

If you would like to learn more about writing a process equipment marketing news release or an application story "One key to good public relations is writing a case study."


 

Trade Display Designs by Lohre Advertising to Boost Presence and Impact

 

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Greater Cincinnati Earth Day Celebration: Theme “Local Food”

Tue, Apr 11, 2017 @ 09:59 PM / by Chuck Lohre posted in Green Building Marketing, Green Building, Business to Consumer Marketing, Greater Cincinnati Earth Day

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WHAT: The 47th Greater Cincinnati Earth Day Celebration: Theme “Local Food” 
WHERE: Summit Park, 4335 Glendale Milford Rd, Blue Ash, OH 45242
WHEN: Saturday “Official Earth Day”, April 22, noon- 7 p.m.

1:15 p.m. Environmental Awards presentation
1:30 p.m. Student Recycled Costume Contest
 Earth Globe 560.jpg

This free, family-friendly event hosted by the Greater Cincinnati Earth Coalition, will feature over 100 vendors and exhibitors offering Earth-friendly products and interactive educational activities, live music, a beer garden, petting zoo and recycling games.

Native American Indian Dance 560.jpg

Highlights of the day include the 3rd-7th grade Student Recycled Costume Contest and Fashion Show, presentation of the 2017 Environmental Awards, which recognizes individuals and organizations who demonstrate outstanding environmental stewardship, and a lecture series on the local food resources, the benefits of home gardening and the how to compost.

Local Food 560.jpg
Our theme, Local Food, will actively involve environmental groups, government agencies, businesses and citizens of all ages in demonstrating their contributions to the beauty and quality of life through their positive actions. The Earth Day event provides a wonderful opportunity for a day of environmental education for the public.  In addition to exhibits and entertainment, local food trucks and Rhinegeist “Cincy Made” craft beer truck will attend.

Visit www.cincinnatiearthday.com for a complete schedule of events and more details.
Earth Day poster 560.jpg

Link to poster and 40 high-resolution photos of past vendors and activities that will be at this year’s event
https://adobe.ly/2nvN7SZ

Members of the board of the Greater Cincinnati Earth Coalition and sponsors are available for radio and tv appearances before and during the event. A Ron Esposito interview with Vice Chair, Emily Cigolle; PR Director, Josh Cylde; and sponsor Green Umbrella, Director, Kristin Weiss will be aired on WVXU on April 16.

About the Greater Cincinnati Earth Coalition
The Greater Cincinnati Earth Coalition is a (501c3) community of not-for-profit organizations, businesses, government agencies and individuals from the Ohio-Kentucky-Indiana Tri-state region who work cooperatively and actively to promote the beauty and environmental quality of the Tri-state area.  Visit www.cincinnatiearthday.com for more information on the event.

Would you like to "Do the Right Thing?" Click the button below, send me an email, and I'll treat you to lunch and a ...

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Social Media Guidelines

Sat, Apr 08, 2017 @ 10:21 AM / by Chuck Lohre posted in Construction Equipment Marketing, Mining Equipment Marketing, Industrial Marketing Handbook, Social Media Guidelines

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Socail-Media-Guidelines.jpg

(This week's post comes from the world of Burning Man, I went last year and learned a lot about how a community uses and polices social media. Just ran across this video of the Astec Dancers by fellow Earth Guardian Camp volunteer Martin Cline and on further research ran across their social media policies. I wanted to copy them here as an excellent set of guildlines for any company wanting to define their social media use for both their benefits and rules to prevent inproper use. Enjoy.)


These pages contain the Burning Man Project's policies, protocols and guidelines for the online activities of our staff and close volunteers, including the usage of official Burning Man email addresses, email lists, and social networking services in general.
 
As a staff member or volunteer for the Burning Man organization, you are expected to read and understand these policies.  Any questions or concerns about them should be directed to your manager, or to the Burning Man Communications Department.
 
1 Social Media Guidelines For Burning Man Staff
2 Acceptable Use of Burning Man Regional Email Lists
3 Acceptable Use of Burning Man Aliases and Email Addresses
4 Best Practices in the Use of Burning Man Email Lists
5 Acceptable Use of Burning Man Email Lists
 
Social Media Guidelines For Burning Man Staff
Last Update: December 2014
 
Burning Man recognizes that many of our staff members and close volunteers participate in social media services for their own personal use -- and often, to talk about Burning Man and their experiences within this culture. We feel this contributes to a richer voice about our culture, sharing an important story that we very much want to see accessible in the world.
 
And so to help you, our culture's leaders, to engage in with social networks and online communication without inadvertently causing any undue harm to the Burning Man Project or your fellow Burners, we've crafted a set of basic guidelines for for social media, including:
 
·       Scope of Social Media
·       Personal vs. Professional
·       Who Are You Speaking For?
·       Who Are You Speaking To?
·       Basic Personal Conduct
·       Employees: Using Social Media at Work
·       What To Say? What Not to Say?
 
Scope of Social Media
Social media includes websites and services that facilitate interaction and conversation between people online. This includes social networking sites (Facebook, Tribe, LinkedIn, etc.), content on media sharing sites (Flickr, YouTube, etc.), blogs, microblogs (Twitter, etc.), web comment sections, forums, wikis, and social areas of a website.
 
Personal vs. Professional
You're generally encouraged to be mindful of and responsible for how what you say will reflect not only on you as an individual, but Burning Man as an organization and a culture. Because of the hazy line between the professional and the personal when it comes to being a part of this organization, even "unofficial representatives" online can reflect on us all and hamper our ability to fulfill our mission.
 
If you use a pseudonym, you should assume that some people know who you really are. Be transparent about your connection to the organization where appropriate.
 
Who Are You Speaking For?
If you're saying something from your own perspective or stating your personal opinion rather than speaking officially for Burning Man, it's never a bad idea to specifically state that. Typically, you should not consider yourself a "spokesperson" for Burning Man, and sometimes (such as moments of crisis)? Definitely leave it to the spokespeople.
 
Who Are You Speaking To?
It's best to assume Burning Man's worst critics, biggest fans, your supervisor, your coworkers, and your mother all likely have the ability to access what you write online, even if you're not directly "connected". Never underestimate the velocity with which information jumps across networks.
 
Basic Personal Conduct
Your actions online should reflect Burning Man's values as presented in the Ten Principles, our Mission Statement, and all written policies for email list and alias usage. Walk the talk with how you behave, as well as what you say.
 
Employees: Using Social Media at Work
It's between you and your manager to determine when / how much use of social media is appropriate during work hours, and/or when you should engage with social media in pursuit of your responsibilities.
 
What To Say? What Not to Say?
We trust you to exercise common sense and good judgment in your communications. If ever you're not sure about something, check with your manager or Communications.  Here are some thoughts:
 
-       Don't Know? Don't Answer. If somebody's asking a question, and you're not sure of the answer, there's nothing wrong with saying, "I don't know," -- but there's a lot wrong with perpetuating speculation or rumormongering. Refer questions to somebody who knows the answer if you don't.
 
-       Confidential Information. Never disseminate proprietary or confidential Burning Man information (things like unannounced policy changes, legal issues, and ongoing litigation). If you're not sure it's confidential, err on the side of caution, and check with your manager or Communications.
 
-       Know Your Facts. While you might *think* you know something, there could be something in play you're not aware of, or a recent internal change. Ask around if you're not absolutely sure.
 
-       Tell the Story. Feel free to provide unique, individual perspectives on non-confidential activities or anything that's publicly observable or not proprietary to your role. Telling stories is how Burning Man's values are shared in the world.
 
-       Personal Privacy. It's common courtesy, before mentioning co-workers or other individuals involved with the Project, to check in with them to assure they're okay with being mentioned by name in association with Burning Man.
 
-       Don't Feed the Trolls. Avoid engaging trolls (people who bait you with inflammatory statements to get a reaction), or participating in a flame war. Even if you "win" you lose. Burning Man is a widely misunderstood discussion topic, and negative PR and misstatements abound, but sometimes the best response is just to let them die out on their own.
 
-       Don't Be *&$%# Offensive. If you use offensive or inflammatory language, you'll be perceived as offensive or inflammatory, and the rest of Burning Man will be too.
 
Once posted, social web content can stay in play and affect perceptions for a very long time. Think before you hit "Send".  Any questions, concerns or ideas can be addressed to Burning Man's Communications Team.
 
Acceptable Use of Burning Man Regional Email Lists
 
The purpose of this policy is to provide guidelines about acceptable use of Regional Burningman.org email distribution lists for sending and receiving email messages and attachments, or any Technology Department resources thereof. The policy describes the standards that users are expected to observe when using Burning Man Regional Announcement and Discussion lists for email, and ensures that users are aware of the consequences attached to inappropriate use of these resources.
 
Further, this policy serves to advise the users of those guidelines to provide a framework wherein users of these lists can apply self-regulation to their use of these resources.
 
1. Email groups are established for Burning Man Regional Contacts to utilize to organize local Burning Man communities and enable Burners to maintain a cultural connection to one another online. All email to a group should be consistent with the purpose of the group, and used to accomplish tasks related to and consistent with the values of the Regional Network and the Burning Man Project at large.
 
2. Burning Man's Technology Team, Regionals Team, or Regional Contacts/list managers may restrict access to these lists where there is reason to believe that laws or Burning Man policies have been violated. Unacceptable use of email lists includes:
• Use of email to support any inappropriate commercial advertising or for-profit activity unrelated to the Burning Man Project or the Regional Network.
• Use of email to initiate or forward chain letters. (NOTE: Most chain emails referring to viruses are hoaxes, and should be ignored/deleted.)
• Failure to use “OT” to designate off-topic posts, or abusing the option of occasional “OT” posts.
• Violations of copyright laws (unlawful distribution of copyrighted printed material, audio recordings, video recordings, or computer software.)
• Sending messages to an individual or group that are unwelcome. This includes continuing to send such messages after being asked by the individual or group member to cease doing so, even though the material itself may not be considered offensive.
• Use of email to lodge grievances that should be handled through existing Burning Man policies and procedures, such as the Conflict Resolution protocols.
• Use of a false email address or “spoofing”.
• Use of email to threaten or harass others, to cause annoyance, disruption, or needless anxiety.
• Spamming – sending unsolicited material and/or material not related to Burning Man’s mission to the lists, or using the list to cull for addresses with which to do so.
• Use of email to promote political or religious causes or events. (Note: Given Burning Man’s commitment to public service, the use of email lists to send information about governmental, civic, or charitable organizations or community-wide events such as memorial services may be an approved use.)
• Use of mass email to publicly castigate, chastise, defame, or ridicule any person, particularly any member of the Burning Man community.
•  The willful introduction of computer viruses or other disruptive/destructive programs into the Burning Man network or other networks.
• Disruption of activity related to the Burning Man mission or the mission of the user’s specific team.
• Disclosure of personal information or violating the privacy of other users. This includes publishing to others the text of a message written on a one-to-one basis, without the prior express consent of the author.
• Use of email lists to obtain individual email addresses with which to execute any of the above-outlined violations in an “off-list” manner, or to create separate lists for secondary or outside purposes.
 
3. List moderators and owners will monitor the use of these lists to ensure that the above-listed guidelines are met.
 
4. Managers will also act to restate the purpose and mission of each list on a regular basis to ensure that all members maintain an understanding of said purposes. Moderators will be responsible for assuring that new members are advised of those missions and of these stated policies, and monitoring the list for adherence to the above-outlined regulations and policies.
 
Misuse of Burningman.org Resources
Suspected or known violations of this policy, or of the law, should be confidentially reported to the Regional Committee at Burning Man, who will collaborate and/or work with the local moderator to execute appropriate action or response.
 
Violations may result in revocation of email service privileges; management or staff disciplinary action up to and including dismissal from Regional Contact role; referral to law enforcement agencies; or other legal action. 
 
Acceptable Use of Burning Man Aliases and Email Addresses
Last update: December 2014
 
This Burning Man alias (yourname@burningman.org) and email address policy exists to provide guidelines for acceptable use for the purpose of sending or receiving email messages and attachments via a Burningman.org email address or alias. The policy is also designed to specify the actions that Burning Man will take in the investigation of complaints received from both internal and external sources about any unacceptable use of email that involves Burning Man’s technological resources.
 
1. Unacceptable use of said resources may include:
a)   Use of email to support any commercial advertising or for-profit activity.
b)   Use of email to initiate or forward chain letters. (NOTE: Most chain emails referring to viruses are hoaxes, and should be forwarded to list-request@burningman.org for review. If the content of the email is determined to be real and should be distributed to the Burning Man community, the Technology Department will take appropriate action.)
c)    Violations of copyright laws (unlawful distribution of copyrighted printed material, audio recordings, video recordings, or computer software.)
d)   Sending messages to an individual or group that are unwelcome. This includes continuing to send such messages after being asked by the individual or group member to cease doing so, even though the material itself may not be considered offensive. (Note: A user may not “unsubscribe” from lists used by Burning Man for official purposes, unless the user is separating from duties and affiliation with that group.)
e)   Use of email to lodge grievances that should be handled through existing Burning Man policies and procedures, such as the Conflict Resolution protocols.
f)     Use of a false email address or “spoofing”.
g)   Use of email to threaten or harass others, to cause annoyance, disruption, or needless anxiety.
h)   Spamming – sending unsolicited material and/or material not related to Burning Man’s mission to the lists, or using the list to cull for addresses with which to do so.
i)     Use of email to promote political or religious causes or events. (Note: Given Burning Man’s commitment to public service, the use of email lists to send information about governmental, civic, or charitable organizations or community-wide events such as memorial services may be an approved use.)
j)     Use of mass email to publicly castigate, chastise, defame, or ridicule any person, particularly any member of the Burning Man community.
k)   The willful introduction of computer viruses or other disruptive/destructive programs into the Burning Man network or other networks.
l)     Disruption of activity related to the Burning Man mission or the mission of the user’s specific team.
m)Disclosure of personal information or violating the privacy of other users. This includes publishing to others the text of a message written on a one-to-one basis, without the prior express consent of the author.
n)   Use of aliases to obtain individual email addresses with which to execute any of the above-outlined violations in an “off-list” manner.
o)  Burningman.org email addresses and aliases are given for the purposes of representation of the organization for official purposes. They are not intended as “perks” and are limited in distribution to those whose roles require them to represent the organization accordingly. As such, users should bear in mind that when composing email from said addresses, one’s words can and are perceived as representing the organization, even, at times, when one claims to be expressing one’s personal opinion. Email users should take care to not give the impression that they are representing, giving opinions, or otherwise making statements on behalf of Burning Man or any team thereof unless they are expressly asked to do so. At times, statements such as the following disclaimer may be appropriate: “The opinions or statements expressed herein are my own and should not be taken as a position, opinion, or endorsement of the Burning Man Project.” 
 
2. Email resources may be used for incidental personal purposes provided that such use does not:
 
p)   Directly or indirectly interfere with the operation of computing facilities or email services.
q)   Interfere with the email user’s employment or other obligations to the Burning Man Project.
r)    Violate this policy or any other applicable policy or law, including but not limited to use for personal gain, conflict of interest, harassment, defamation, copyright violation, or illegal activity.
s)   Email messages arising from such personal use shall, however, be subject to access consistent with this policy and applicable law. Accordingly, such use does not carry with it a reasonable expectation of privacy.
 
3.  If a user has been requested by another user via email or in writing to refrain from sending email messages, the recipient is prohibited from sending that user any further messages, until such time as he/she has been notified by the appropriate manager that such correspondence is permissible. Failure to honor such a request shall be deemed a violation of this policy.
 
4.  If, due to latency, departure, or dismissal, a change in the user’s status with Burning Man occurs, email or alias privileges may be revoked at the sole discretion of Burning Man. This includes when the affiliation between the user and Burning Man comes to an end, by any circumstances.
  
Misuse of Burningman.org Resources
Suspected or known violations of this policy, or of the law, should be confidentially reported to the appropriate supervisory level for the team in which the violation occurs. Violations will be processed by the appropriate managers, and/or law enforcement agencies as necessary.
 
Violations may result in revocation of email service privileges; management or staff disciplinary action up to and including dismissal; referral to law enforcement agencies; or other legal action.
 
Alias Format
In order to promote consistency, professionalism and eliminate confusion, all new email addresses and aliases going forward in 2014 and beyond will follow this format: first.last@burningman.org
 
This policy doesn't apply to those who've already been assigned first name or playa-name aliases. Those already existing first name/playa-name email addresses are grandfathered and won’t have to be changed except in cases where, in the transition of email addresses from burningman.com to burningman.org, a duplicate exists. Then an evaluation and change to a first.last@burningman.org email address may occur.
 
Exceptions going forward may be made on a case-by-case basis for year-round staff with outward-facing customer service positions in addition to their internal roles. Examples of this could be those in the Communications Department, HR department, playa staff, or anyone else who has community-facing responsibilities.  Any questions can be directed to your department head, who will make the final call on allowing first name or playa name aliases. 
 
Best Practices in the Use of Burning Man Email Lists
Last Update: December 2014
 
1 DO NOT send attachments to a Burning Man list. Attachments should be put on the Ultranet, and linked to from there.
2 Use the letters "OT" to indicate something is "Off Topic", meaning it's personal, or about a non-Burning Man-related subject.
3 Headers should reflect the subject of your email. In the midst of a long debate, check to make sure your header still reflects the subject you're talking about.
4 Avoid cross-posting to multiple lists. When people begin to "reply to all" posters from other lists will bounce, forcing the moderator to open every attempted post to ensure it's not actually from someone on the list who might be posting from another email address. One suggestion would be to post separately to each list, but indicate you've cc:ed the other lists at the top of the body of the email.
5 If you hit "reply" to an email, you will be replying to only to the original sender, and not the list. You will need to hit "Reply to All" if you wish to reply to the poster AND the list. When you hit "Reply to All", it's also good form to remove the email address of the original sender so they don't get two replies.
6 Do not EVER take a private email sent to you and put it on a public discussion list without permission of the original sender. This is basic internet etiquette.
7 Remember ALL CAPS means you're yelling, and we don't need to do that to family and friends on a Burning Man discussion list.
8 Don't be mean to each other ... take it off list. No one wants to see others arguing in public.
9 It's very easy to dissect a person's email point by point, and in some cases this is the best approach. Sometimes summarizing your thoughts at the top can be speedy for you and for the reader.
10 Rather than including all large number of email addresses in the CC: field of a message, use the BCC: function if you must send an email to any group over 20 people that don’t know each other.
 
Acceptable Use of Burning Man Email Lists

The purpose of this policy is to provide guidelines about acceptable use of Burningman.org email distribution lists for sending and receiving email messages and attachments, or any Technology Department resources thereof. The policy describes the standards that users are expected to observe when using these resources for email, and ensures that users are aware of the consequences attached to inappropriate use of these resources.
 
Further, this policy serves to advise the users of those guidelines to provide a framework wherein users of these lists can apply self-regulation to their use of these resources.
 
1 Email groups are established for Burning Man committees, departments, and special projects. Email to a group should be consistent with the purpose of the group, and used to accomplish tasks related to and consistent with the Burning Man mission.
2 Burning Man’s Technology Department may restrict or suspend access to these lists where there is reason to believe that laws or Burning Man policies have been violated. Unacceptable use of email lists includes:
i Use of email to support any commercial advertising or for-profit activity.
ii Use of email to initiate or forward chain letters. (NOTE: Most chain emails referring to viruses are hoaxes, and should be forwarded to list-request@burningman.org for review. If the content of the email is determined to be real and should be distributed to the Burning Man community, the Technology Department will take appropriate action.)
iii Failure to use "OT" to designate off-topic posts, or abusing the option of occasional "OT" posts after being given feedback by list manager.
iv Violations of copyright laws (unlawful distribution of copyrighted printed material, audio recordings, video recordings, or computer software.)
v Sending messages to an individual or group that are unwelcome. This includes continuing to send such messages after being asked by the individual or group member to cease doing so, even though the material itself may not be considered offensive. (Note: A user may not “unsubscribe” from lists used by Burning Man for official purposes, unless the user is separating from duties and affiliation with that group.)
vi Use of email to lodge grievances that should be handled through existing Burning  Man policies and procedures, such as the Conflict Resolution protocols.
vii Use of a false email address or “spoofing”.
viii Use of email to threaten or harass others, to cause annoyance, disruption, or needless anxiety.
ix Spamming – sending unsolicited material and/or material not related to Burning Man’s mission to the lists, or using the list to cull for addresses with which to do so.
x Use of email to promote political or religious causes or events. (Note: Given Burning Man’s commitment to public service, the use of email lists to send information about governmental, civic, or charitable organizations or community-wide events such as memorial services may be an approved use.)
xi Use of mass email to publicly castigate, chastise, defame, or ridicule any person, particularly any member of the Burning Man community. 
xii The willful introduction of computer viruses or other disruptive/destructive programs into the Burning Man network or other networks. 
xiii Disruption of activity related to the Burning Man mission or the mission of the user’s specific team.
xiv Disclosure of personal information or violating the privacy of other users. This includes publishing to others the text of a message written on a one-to-one basis, without the prior express consent of the author.
xv Use of email lists to obtain individual email addresses with which to execute any of the above-outlined violations in an “off-list” manner.
 
     3.  List moderators and owners will monitor the use of these lists to ensure that the above-listed guidelines are met. They will also serve to re-examine list membership each year. Membership to each list is restricted to active members of that team, except as membership may be defined by an emeritus or consultant status; therefore, lists will be culled each year to ensure that membership is limited to those who have an active role in the missions of the team or of Burning Man. 
     
     4.  Moderators will also act to restate the purpose and mission of each list on a regular basis to ensure that all members maintain an understanding of said purposes. Moderators will be responsible for assuring that new members are advised of those missions and of these stated policies, and monitoring the list for adherence to the above-outlined regulations and policies. 
 
Misuse of Burningman.org resources
Suspected or known violations of this policy, or of the law, should be confidentially reported to the appropriate supervisory level for the team in which the violation occurs. Violations will be processed by the appropriate managers, and/or law enforcement agencies as necessary.
 
Violations may result in revocation of email service privileges; management or staff disciplinary action up to and including dismissal; referral to law enforcement agencies; or other legal action.
 

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If you liked this you might like to learn more about how effective industrial press conferences are at major trades shows.
 
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Strategic Content Creation Handbook by Cincinnati Advertising Agency, Lohre & Associates
 
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New Inbound Marketing Services Offered

Tue, Mar 28, 2017 @ 03:13 PM / by Chuck Lohre posted in Process Equipment Marketing, Metalworking Equipment Marketing, Construction Equipment Marketing, Mining Equipment Marketing, Industrial Marketing Handbook

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inbound-marketing-cincinnati.pngDo you need help with your inbound marketing initiatives? We have just launched a new marketing services selection that will work with you and your team to help you develop and execute your projects and programs.

Here are a few product services to build and repurpose content:

Dynamic White Paper
Let us turn your existing white paper into a 10-minute audio/visual experience. Our editor will create a narrated visual presentation from your white paper, and then we will promote it to your target audience for 12 months.
 
White Paper Writing Service
Let us write, design, and host a technical paper for your target audience. Consult with our editorial director and then let our technical writer work with you to create the white paper. We can host and promote your new content or you can promote to your already existing customer base and prospects.
 
Build a Tech Talk
Our editor will consult with you, construct a presentation, prepare slides, and craft a script for your company's expert, who will provide the voiceover. Our moderator will introduce your expert and close the presentation.
 
Audience Engagement Quiz
Our editor will consult with you and then write an audience quiz based on your white paper or e-book. We design and then deploy the quiz to your target audience. You receive full contact leads as well as statistics on how each registrant did on the quiz and who downloaded your white paper or e-book.
 
Let us help you to define content strategy and to distribute your new and existing material to build your brand.

To schedule a free consultation to discuss your next project, contact Chuck Lohre at chuck@lohre.com or call 513-961-1174

 
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If you liked this you might like to learn more about how effective industrial press conferences are at major trades shows.
 
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Strategic Content Creation Handbook by Cincinnati Advertising Agency, Lohre & Associates
 
Read More

Custom ABM Drives' Right Angle Gearmotor

Mon, Mar 27, 2017 @ 04:35 PM / by Chuck Lohre posted in Process Equipment Marketing

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3 ABM Drives Custom Angular Drives and Motors 400.jpgTwo-stage angular gearboxes offered by ABM Drives have an efficiency of up to 96 percent. ABM Drives provides the complete assembly including geared motors and integrated motor controller. Typical applications include roller and belt conveyors, container conveyor systems, vertical storage and other material handling logistics. They offer dynamic and reliable operation even in harsh environments such as deep-freeze warehouses. 

 

ABM Drives' Right Angle Gearmotor is a highly flexible OEM drive solution designed for long service life and quiet operation. Flexible interface design provides a wide range of possibilities for installation, and a large number of available options can meet a wide range of electrical and mechanical drive parameters. Motor controllers can be mounted directly on the motor or installed in an electric panel. Typical output torques range from 60 to 800 Nm.

Light, durable and corrosion-resistant die-cast aluminum housings, pluggable connections, compact and maintenance-free combined with ease of installation, ABM angular gearboxes save assembly time and money. Compact design and high power density provide optimum flexibility for integrating the motor and drive units into tight spaces.  
 
ABM Drives Inc., 513-576-1300, www.abm-drives.com

About ABM DRIVES INC.

ABM DRIVES INC. engineers and manufacturers high-performance motor, gearbox, brake and frequency inverter solutions for machines, plants and mobile devices in hoisting technology, warehousing, material handling, electric vehicles, biomass heating systems, wind turbines and many other markets. Founded in 1927, the company belongs to the Senata Group with an annual turnover of nearly 400 million € and more than 2,000 employees. Approximately 300,000 drive units are produced annually. In-house manufacturing includes tool-and-die design, aluminum-casting foundry, CNC housing machining, manufacturer of shafts, cutting of gear teeth, motor development technology, assembly and final testing.


PRESS CONTACT
ABM DRIVES INC.
Gabriel Venzin, President
394 Wards Corner Road, Suite 110, Loveland, OH 45140
Phone: 513-576-1300
Mobile: 513-332-7256
E-mail: gabriel.venzin@abm-drives.com
Website: www.abm-drives.com

AGENCY
Lohre & Assoc., Inc., Marketing Communications
Chuck Lohre, President
126A West 14th Street, 2nd Floor, Cincinnati, OH 45202-7535
Phone: 877-608-1736, 513-961-1174, Fax 513-961-1192
Mobile: 513-260-9025
Email: chuck@lohre.com

Reprinting permitted - specimen copy requested
 
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If you liked this you might like to learn more about how effective industrial press conferences are at major trades shows.
 
###
Strategic Content Creation Handbook by Cincinnati Advertising Agency, Lohre & Associates
 
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Aging in Place: Longevity as Sustainability – Krista Atkins Nutter

Sun, Mar 26, 2017 @ 11:01 PM / by Chuck Lohre posted in Green Building Marketing, Green Building, Business to Consumer Marketing

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Longevity-as-Sustainability-1.jpgWe are preparing to host another green home tour to a group of local high school students soon, so I’ve been thinking about all of the sustainable features in our home that I like to highlight on tours.  It’s been a while since we’ve hosted a student or scout group, so it will be nice to do a showing for education again. 

One of the topics that came up as I created my outline - one that I often forget about when discussing sustainability - is "Longevity as Sustainability."  One of the important concepts about building a sustainable home is making sure that you get what you really want and that it lasts a very long time, so that you don't have to replace things and contribute to the landfill problem.  For example, our exterior metal siding and roofing each have a 50 year warranty on the finish, and a lifetime warranty on the structure of the metal panels.  There's no asphalt roofing shingle on the market that can come close to that, so bam!  I never have to worry about my roof.  Ever.  That's nice, let me tell you.  Because now that my kids are older, I spend all of my time worrying about who's supposed to be where for what, at what time, and did they bring the right gear and enough snacks and water - know what I mean?  Who has time to worry about a roof, right?

Longevity-as-Sustainability-2.jpgThe other instance of longevity I thought about was in terms of the overall structure, not one specific component.  Since it’s been a little while since we’ve hosted a tour, I had forgotten one of the main aspects of our home:  the entire first floor is accessible.  That means that it was designed for restricted or limited mobility.  The front sidewalk gently slopes up to the front door with no steps, all of the walkways and hallways throughout the house are wide enough to accommodate a wheelchair, the microwave is housed below the kitchen counter instead of above the stove, and there's an accessible master bath, bedroom, and walk-in closet on the first floor.  In addition, all faucets and door handles are lever type, instead of knobs - to accommodate someone who might have dexterity issues because of an injury, arthritis, or simply from aging.  We also built extra wood blocking into the stud walls in the bathrooms where toilet and shower grab bars could be installed later if we need them.

An additional bit of design ingenuity of our home is the fact that there are really two master bedrooms - the main master on the first floor, and an additional master with a walk-in closet on the second floor that currently belongs to our teenage daughter.  The thought process for the second master was the fact that both my husband and I are the oldest siblings in our families.  We feel a sense of responsibility that if one of our parents ever needed constant care, we could reasonably allow them to move into our first floor master bedroom and bath, while we could comfortably move to my daughter's room upstairs without having to sacrifice bedroom or closet space!  We have an additional spare bedroom up there where my daughter could move to, or we would hope that any such moves would take place after she's left for college and out on her own.  See?  Longevity.

What longevity really amounts to is a design term that's hot right now called Aging in Place.  This is actually a design specialty now with a certification that goes along with it: CAPS (Certified Aging in Place Specialist).  You can do an online search to find out more about Aging in Place and accessible or even Universal Design.  You can also search to find a CAPS professional in your area as well.  Some builders have CAPS qualifications and can build you a home or addition that is ready for Aging in Place.  Other CAPS designers can work with you to make changes or renovations to existing homes to make them more Aging in Place compliant.  The idea is to allow people, if they so choose, to stay in their homes as long as physically possible.  (Longevity.)

Accessible, Universal, and Aging in Place Design are much needed specialties in my field, but there's an additional, newer specialty that can either be seen to conflict or support these others.  It's called Active Design.  The idea of Active Design is to keep people active as long as possible, and it takes design ideals from large cities, Europe, and other parts of the world, and integrates them into spaces in a unique way to encourage more mobility.  Because of obesity being such an epidemic in the U.S., architects and designers are trying to encourage more active lifestyles on a more subliminal level.  Concepts in Active Design include placing beautifully designed stairways in prominent locations in the design - while elevators are more hidden or less convenient to access.  Workplace users are actually encouraged to walk more, take more mini-breaks from sitting at their desks, and so on.  The trends in homes over the past few decades has been a shift to single story or Ranch style homes or at least homes (like mine) with a master bedroom on the main level, however, Active Design encourages daily trips up and down stairs to maintain a higher activity level, which keeps muscles and bones of the body stronger and encourages more . . . . longevity.  Urban planners are encouraging biking or walking within neighborhoods by including bike racks, trails, paths, and bike lanes on roadways to encourage more activity as well.

Well, that's all I have for you to ponder today.  Have a great day and why not spend a little time thinking about your own longevity.  What type of design is for you?  Aging in Place, Universal Design, Active Design?  Perhaps a combination of all three?  There are no rules - it's your space, as long as you . . . Live Well and Dream Green!

Green-Home-Design.jpg(This week's post comes from Krista Nutter, LEED AP, MS Arch. Her home was on the USGBC Cincinnati Green Home tour in 2015. Learn more about it at the house blog.)

If you liked this post you might like, "Green Education for Our Youngest Citizens." 

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Interested in learning more? Here's the "Greenest Home in the World."

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If you would like to "Do the right thing," join me for lunch. Click the button to send me an email.
Complimentary Green Building Consultation
 
P.S.
What's the best way to learn about Green Building? Join the local USGBC Chapter.
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Metal Working Equipment Marketing Plan

Fri, Mar 17, 2017 @ 05:04 PM / by Chuck Lohre posted in Industrial Marketing, Marketing Communications, Marketing, Industrial Branding, Metalworking Equipment Marketing, Industrial Marketing Handbook, Industrial Marketing Content

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To ThomasNet or not to ThomasNet, that is the question. Hmm, it means blogging to the rescue!

Industrial marketing communications directoryThomasNet, or Thomas Register as it was called years ago, has become a Platinum Hubspot resaler. It's not much of a directory any more since they couldn't compete with Google.  They are a good blogger as a good Hubspot dealer should be. A directory program with ThomasNet runs at least several thousands of dollars to start, but like our advice for purchasing search engine ad words, "Don't do it until you have optimized your web site first." We've found that ThomasNet's directory is only good in certain industries that have adopted it as a platform to generate quotes. But even those are going away and Thomas' attempts to teach newbes is a losing attempt.

You'd think a "large machine shop" would be easy enough to get ranked for, but that's not the case. If metal working equipment marketing was easy, everyone would be doing it. The industry is quite sophisticated and run by those who have been operating computers longer than any of us. The second use of computers was to run a machine tool, the first was to calculate ballistic information for a canon. 

ThomasNet wasn't such a problem several years ago, it kept its data secret from the search engines, plus it didn't have very many pages indexed. And the search engines wouldn't show their pages anyway. Then ThomasNet signed agreements with the search engines and they are ranking better. But Google is fundamentally against a directory since Google would rather serve the company's web site rather than a directory. ThomasNet is a very good media for increasing your page visitors. We have seen traffic double in several cases. And our studies show that visitors coming from ThomasNet are just as high quality as those coming from organic searches. If your site is fairly well written and has all the regular features of a good site, like fast loading speed, there may not be any other way to increase traffic. See the chart results on ThomasNet.com for yourself at Alexa.com.

Metal Working Equipment Marketing.jpg
But all of this wouldn't be needed if you just blogged a lot more. It's the gift that keeps on giving. Looking at the chart above, we added all of the client's technical bulletins in the middle and started bloggin three times a week in the last third. If your website traffic isn't growing like this, you aren't marketing using the internet to your advantage.

So if there is one take-away it's this -- Program your site to measure goals. For industrial sites it's not a sale, it's going to be a contact us or a request for quotation page. Then you will be able to measure a tangible result of your industrial marketing efforts.


If you liked this post, you may like, "How To Realign Your Marketing Communications with Sales."

 Download our free guide to Sales Lead Generation.

Sales Lead Generation Guide by Cincinnati Marketing Agency Lohre & Associates

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Green Education for Our Youngest Citizens – Krista Atkins Nutter

Mon, Mar 13, 2017 @ 08:23 PM / by Chuck Lohre posted in Green Building Marketing, Green Building, Business to Consumer Marketing

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Green-Education-1-1.jpgIn writing for the Green Cincinnati Education Advocacy blog, I often wonder what topics readers of this blog will find most interesting. To educate the public of Cincinnati about green building and green living is kind of a tall order and can encompass many valuable topics. As someone with a background in design and architecture, I sometimes find myself leaning in the direction of construction-related topics that might not resonate strongly with the general public, so for this piece, I thought I would concentrate on my other background: education. Since Green Cincinnati Education Advocacy focuses primarily on education anyway, I decided to take a look at one area of green education that’s becoming more popular internationally, as well as right here in Cincinnati.

 

Green-Education-2.jpgYou might have noticed that over the past decade or so, many K-12 schools in the Cincinnati area have been emphasizing sustainable or green principles in their construction or renovations. According to their website, about two dozen schools in the Cincinnati Public School system have achieved LEED Silver or higher, and all of the universities within the 513 area code are ranked highly by Princeton Review’s Guide to Green Colleges (2014). Schools such as Northern Kentucky’s Twenhofel Middle School, built in 2005-2006 and CPS’s Pleasant Ridge Montessori School built in 2009 were pioneer green schools in the Cincinnati area. Certainly all of these green schools are beneficial not only because they are green in and of themselves, but also in that they serve to educate those who work and learn inside of them every day. The schools themselves are learning tools.   However, what about early childhood education? In what ways can we reach the youngest of minds in green education and advocacy?

In September of 2010, I traveled as a faculty sponsor on a study-abroad trip called Sustainability in Scandinavia. I took 20 design and architecture students to Denmark and Sweden for ten days to study the region’s culture, industry, and policies as they related to sustainability. One of the “field trips” we took was to a children’s school in Copenhagen, where we learned about the adaptive reuse of the building - the school was located in a formerly abandoned factory warehouse building and used a myriad of green building techniques to reduce energy consumption and keep the interior healthy for the children. We also learned that Scandinavian children spend significantly more time outdoors during instructional time than American children, in all types of weather. They are encouraged to explore their outdoor environment as part of their learning, using nature itself as a tool to grow academically. Ironically, I have a cousin who lives in Karlstad, Sweden who works in a preschool there. She shares her insight with me often, reinforcing the ideas of outdoor learning labs, and sending me video of her little students exploring outside even during Sweden’s long and dark winter.

Green Education 3.jpgA few months ago, Emily Freeman penned an article called “The Outdoor Preschool Movement” for the Sierra Club online blog. When I read the article, I thought of two things right away: my trip to Scandinavia and my neighbor, the Cincinnati Nature Center. Freeman discusses nature-based learning of traditional concepts – such as counting chicken’s eggs for math lessons and learning colors by identifying different types of leaves in autumn – but also how outdoor preschool teaches children soft-skills such as preparedness, adaptability, result and consequence, and so forth. The children participate in outdoor learning regardless of weather, so they learn to dress appropriately and they learn what the ramifications are of a full day spent in the rain or snow versus the sunshine. They learn how to seek shelter or shade when needed, and how to take turns when climbing on downed logs instead of colorful playground equipment. They also learn about insects, plants, and animals; and caretakers feel they are “laying the groundwork for environmental citizenship.”   Here in Cincinnati, we have many preschools, but none as in-tuned with the outdoor preschool movement (that I know of), as the Cincinnati Nature Center’s Nature Preschool. The school’s philosophy is “the main purpose of outdoor education is to provide meaningful contextual experiences that complement and expand classroom instruction.”   They also note National Wildlife Federation research in a 2010 survey of educators which shows that 75% of educators surveyed: “believed students who spend regular time outdoors tend to be more creative and better able to problem-solve in the classroom. (NWF 2010)” The CNC Nature Preschool offers hundreds of acres of forest, creeks, and meadows for children to explore, in addition to seasonal activities such as maple syrup harvesting, birdwatching, tracking Monarch Butterflies and more. Instead of a playground, they offer a natural play-scape with logs, sticks, rocks, and other things from nature to build with and climb on – of course under the supervision of staff. The CNC also offers summer camps for older children and programs for scouts and homeschool children as well. You can read more about CNC’s Nature Preschool in this Cincinnati Magazine article, Childcare and Education by Mike Boyer.

Homeschool parents have long touted the benefits of outdoor education as well, using field experiments and outdoor exploration as a means to achieve (or exceed) state academic standards for their children. While her children were not homeschooled, a friend and neighbor of mine is a stay at home mom who did not send any of her four children to a traditional preschool. Instead, she created her own preschool curriculum and focused on outdoor learning as much as possible. She purchased a family membership to the Cincinnati Nature Center, so she had access to many of the programs and trails there on a daily basis for her children. In addition, she utilized Hamilton, Clermont, Butler, and Warren Counties’ park systems to supplement and offer variety in outdoor locations for her children. Her teaching style focused on outdoor play and real-world scenarios such as grocery shopping, hiking, and apple and berry-picking to teach her young children. She also spent a lot of time at the Cincinnati Zoo, Newport Aquarium, and the many libraries, museums and playhouses in Cincinnati to expose her children to theater, art, and music. Many weekday morning programs at these locations are free or low cost. Her four children are now in grades 5 through 9 and attend traditional public school. All of them have been tested as gifted and are straight A students, which she attributes to having spent their preschool years outdoors in the world exploring the environment and learning about citizenship, philanthropy, conservation, stewardship, and Leave No Trace principles.

The Cincinnati region has a number of places that align with these philosophies, and it’s clear that they are intertwined with green building, energy conservation, and many other green concepts. So, while Green Cincinnati Education Advocacy focuses mostly on green education for grown-up homeowners and business-people, it’s still important to remember that sustainability and environmental stewardship are concepts that even the youngest of children can learn and appreciate!

Green-Home-Design.jpg(This week's post comes from Krista Nutter, LEED AP, MS Arch. A college design educator and administrator at a CIDA-accredited program, a sustainable building consultant, and designer/owner of an award-winning, Energy-Star 5+, passive solar, solar electric, high-performance green home in Cincinnati, Ohio. Her home was on the USGBC Cincinnati Green Home tour in 2015. Learn more about it at the house blog.)

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Interested in learning more? Here's the "Greenest Home in the World."

###

If you would like to "Do the right thing," join me for lunch. Click the button to send me an email.
Complimentary Green Building Consultation
 
P.S.
What's the best way to learn about Green Building? Join the local USGBC Chapter.
Read More