2013 is shaping up to be a big year for industrial marketing communications.
Internet marketing communications is being redefined by what's called inbound marketing. It's focusing on getting folks to visit your site, providing the content they want and tracking their visits so you can display custom ads just to them all across the internet as well as offer them targeted content. Fortunately there are tools that make this easier and less expensive.
Trade shows are continuing to be a necessary component of marketing communications but once again almost instant responses to visitors requests via email/Twitter and combining trade show leads with internet leads centralizes customer relationship management. And the tools are there to make this task easier and less expensive.
Finally the printed sales literature component of your marketing communications is taking a page from the internet as well, for shorter sound bites of information but also to encourage engagement of the prospect.
If you would like to learn more about inbound marketing, please request our Guide to Web Site Content and Prospect Management, below.