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Chemical Processing Readex Research Response for Process Equipment Marketing Effectiveness

Mon, Jan 25, 2016 @ 11:37 PM / by Chuck Lohre

Lohre Marketing and Advertising Design Author Graphic

Dear Chemical Processing Reader:

To better understand your needs and preferences regarding the products and services you may use, Chemical Processing has asked Readex Research to conduct a brief survey of its readers.

As a sincere thanks for your participation, once you have completed the simple survey, you can enter into a drawing for a $50 Visa gift card that can be used like cash anywhere Visa is accepted.

We are expecting a limited number of responses so your odds in the drawing are very good.

To complete the online survey, please visit the following website address:

http://www.readexweb.net/cp/survey.asp?xmvvghhdl

All your answers will be kept completely confidential and will not be used for any other purpose.

Thank you for sharing your opinions.

Sincerely,

Angela Thorson
Project Director
Readex Research

Process Equipment Marketing Image

Eye catching ad but I can't believe their claims. What could possibly "look differently" at my rock crushing plant project and replace the 1000 years of experience going into it's design. Not to say modern analysis capabilities maybe could help but they are going to have to tell me a little bit more than "innovate."

Process Equipment Marketing Image 2
So BASF makes catalysis. With thousands of engineers. I hope they are using their good will running this ad to get major articles printed in CP. I've seen their great writing. This ad doesn't do it justice.

VEGA Process Equipment Marketing Image
We love VEGA. Even though they are a home boy and I grew up drawing their instruments. I toured their facility lately and personally learned the complexities of pressure differential measurement. This ad does a good job of explaining the features and benefits.

Iowa Process Equipment Marketing Image
We like this ad. Don't know much about selecting states to move facilities to but it states the facts. Once again, expensive display advertising doesn't work in a vacuum. It's an invitation to contribute to the publication and I hope they did.

 Omega Process Equipment Marketing Image
Basic line ad. Show images of the product so they will catch the eye of the reader when they are looking for that and clearly define the product. Good job. Now write a good application article.

IEP Process Equipment Marketing Image
Great ad. We just wrote a piece that included this information. They aren't lying. And it sounds good enough to contact them. Thanks.

TLV Process Equipment Marketing Image
The best yet! Very clear, great copy that reads like a mystery novel. It shows the product, shows the readout and shows it in use. All without being hard to read or cluttered. We would be hard pressed to improve this ad. Thanks.

Vac-u-Max Process Equipment Marketing Image
Good basic ad about the company and it's capabilities. It's hard to focus on just one message but that would improve this communication if they could focus on the one message that might move a market.

RedGuard Process Equipment Marketing Image
Hmmm. No message. No facts. Nothing. If you know who they are you might get a laugh. I hope they just published the definitive explosion proof buildings and safety solutions article in CP.

Sharpe Process Equipment Marketing Image
We're getting down into the 1/3rd page ads. Good as you can, show the product, list the features and hope the reader understands the benefits.

Brookfield Process Equipment Marketing Image
Boy we wish there was some way to visually explain the measurement process (it sounds like it's unique) and have the instrument look small and easy to use. We'll sleep on it and may add something later. 

Dynamic Process Equipment Marketing Image
Lots of great ideas here. Too many. Maybe tie the words "Unload, Convey, Weigh and Mix to the photos with cutaways that show the operation detail. Just a thought. A good line ad.

Material Process Equipment Marketing Image
Good line ad. Clear photos and captions. They don't try to pack too much in.

Operational Process Equipment Marketing Image
Tough subject. Maybe a face and a testimonial might help.

Masa Process Equipment Marketing Image
We great. Did you know we were great? Did we tell you we were great!

That's all folks. Can't wait until the next survey.

Topics: Process Equipment Marketing, Business to Business Marketing, B2B Marketing, B2B Advertising, Cincinnati Marketing Agencies, Equipment Marketing and Advertising, Business to Business Advertising, marketing agency, Industrial Marketing Agency

Lohre Advertising, Graphic Design, and Website Design Author Photo

Written by Chuck Lohre

Owner of Lohre & Associates Marketing Communications. The company celebrated their 80th Anniversary in 2015, his 38th.