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Editorial Opportunities for Process Equipment Marketing

Fri, Nov 20, 2015 @ 09:15 AM / by Chuck Lohre

Lohre Marketing and Advertising Design Author Graphic

By Kevin Cronin, Editor-in-Chief, Powder Build Solids, 973-786-6401, kevin.cronin@ubm.com

(This just in from Kevin, we've just started a PR campaign for our client Roto-Disc. You'll see Kevin's placement of our product release at Powder Bulk Solids Online.

 Process_Equipment_Marketing_Roto-Disc_PBS_PR.jpg

All editorial submissions are considered for inclusion on our website at www.powderbulksolids.com, as well as for our e-newsletters, and our print edition, and are free of charge. Call with any questions.

  • Equipment Reviews

- Roughly 150 words; preferably a Word document

- High-resolution jpg that is 300 dpi/ppi at 3 inches wide or larger

- Consideration for front cover/Editor’s Choice page

  • Case Studies/Application Stories

- Exclusivity: not previously published or offered elsewhere

- Roughly 1,000 to 2,000 words

- Few high-resolution images (jpg, 300 dpi/ppi, 3 inches wide) with short captions

  • Technical Articles/“How To” Articles

- Exclusivity: not previously published/offered elsewhere

- Educational/objective, non-promotional

- Up to 2500 words

- Few high-resolution images (jpg, 300 dpi/ppi, 3 inches wide) with short captions

  • Guest Column (“Industry Insight”)

- Appears on page 6 of every issue

- Topic coincides with the editorial focus of the issue (see editorial calendar)

- Educational/objective, non-promotional

- 700 words and a short bio on the author and head shot of author

  • Industry News

- Mergers, acquisitions, expansions, partnerships, promotions, new hires, new reps, etc.

- Includes a link to your/your client’s website

- Notification from me when it is live


For more information on how to write an application story go to the page in our Marketing Handbook.

Strategic Content Creation Handbook by Cincinnati Advertising Agency, Lohre & Associates

Topics: Public Relations PR, Industrial Public Relations PR, Process Equipment Marketing, Business to Business Marketing, B2B Marketing, Food Process Equipment Marketing, Industrial Process Equipment

Lohre Advertising, Graphic Design, and Website Design Author Photo

Written by Chuck Lohre

Owner of Lohre & Associates Marketing Communications. The company celebrated their 80th Anniversary in 2015, his 38th.