This is the future I learned of at Inbound 2016, the Hubspot internet marketing conference in Boston last week. Hubspot is a marketing automation software system we have used for the last three years.
All of my clients want to come up on the first page of Google. That is the question I wanted answered. What I learned is that now Siri understands language better than humans do. 20% of all searches are by voice , now. And Google knows who you are, where you are and predicts what you want. If you want to be on the first page fo Google you're going to have to predict what your customers want. And how they ask for it.
(To be continued)
Learn more with our Marketing Handbook which needs to be updated with this info.