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Ecologically Conscious Intentional Community Green Home Tour

Mon, Apr 24, 2017 @ 03:14 PM / by Chuck Lohre posted in Green Building Marketing, Green Building, Green Home Tours, Business to Consumer Marketing, green home tour, Green Home Design, Ecologically Conscious Intentional Community


 Earnshaw Ecohouse 600.jpg

WHAT: Earnshaw Ecohouse, USGBC Green Home Tour
WHERE: Address will be sent after registering, Mt. Auburn, Cincinnati
WHEN: Wednesday April 26, 2017 6 to 8 pm

This conscious community home’s goal is to be off the grid in 2017. You’ll learn some simple but very effective ways to limit energy use as well as reduce water consumption and eliminate waste. Their garden is an example of permaculture principals. All within a very low budget.


Earnshaw Chicken Coop IMG_9024 600-1.jpg

From their site, "The Earnshaw Ecohouse is an ecologically conscious intentional community. Our mission is to model and promote community sustainability and become an off-grid household by 2017 through four key practices:

  • reducing consumption,
  • providing and advocating for the care of local ecosystems,
  • supporting local enterprise, and
  • facilitating dialogue about sustainable communities

Earnshaw Gray Water 5 Gal Buckets IMG_9027 600-1.jpg

The community mission of the Earnshaw Ecohouse is to foster cooperation and sustainability among our Mt Auburn neighbors. Our work in the community begins by identifying existing community projects. Whenever feasible, we will integrate our own resources to nurture our neighbors’ projects or we will develop new projects."

Earnshaw 250 Gal Rainwater Tank IMG_9039 600-1.jpg 

Our host, Robbie Ludlum, "From Cincinnati originally, I joined the Air Force at age 18 which allowed me to see some of the world and live abroad while turning wrenches on jets.  After 6 years I was honorably discharged and began a few years of traveling which include backpacking Europe extensively, spending a year living on the side of the road while I cruised the States on my motorcycle, and going on a winter expedition through northern Maine traveling via snowshoes and toboggan. Currently I’m majoring in Anthropology and minoring in Environmental Studies at the University of Cincinnati. I’m most interested in living off grid and being a part of a community of like-minded people."

About the Green Residential Committee of the Southwest Ohio Chapter of the U.S. Green Building Coucil - Mission: To provide education on sustainability in everyday tasks by promoting household environmentally sound practices to transform the way homes are designed, built, and operated enabling healthy, prosperous and environmentally and socially responsible living.

Committee Chair: Toni Winston, Tiburon Energy

Contact to Volunteer or Participate: toni@tiburonenergy.com

Green Home Tours: No charge for USGBC Ohio members (you can bring a guest), join the Ohio Chapter. If you don’t have a USGBC Ohio membership registered account, go to www.usgbc.org and click on “Account” in the upper right. A window will come up, click on the “Don’t have an account? Create one.” Once you register your free account, you should be able to pay your dues for the “USGBC Ohio Chapter”. You don’t have to register as a USGBC business. Non-members are asked to donate $15 per person at the door. Contact Chair Chuck Lohre to register for the tours or be introduced to any of the owners of past and future tours, Chuck@Lohre.com, 513-260-9025. Sponsored by The Sustainable Partnership of Cincinnati, a group of businesses offering sustainable products and services to create sustainable homes and offices. Learn more at www.tspcincy.com.

Learn more and see all past and future tours.

Sincerely, Chuck Lohre

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Greater Cincinnati Earth Day Celebration: Theme “Local Food”

Tue, Apr 11, 2017 @ 09:59 PM / by Chuck Lohre posted in Green Building Marketing, Green Building, Business to Consumer Marketing, Greater Cincinnati Earth Day


WHAT: The 47th Greater Cincinnati Earth Day Celebration: Theme “Local Food” 
WHERE: Summit Park, 4335 Glendale Milford Rd, Blue Ash, OH 45242
WHEN: Saturday “Official Earth Day”, April 22, noon- 7 p.m.

1:15 p.m. Environmental Awards presentation
1:30 p.m. Student Recycled Costume Contest
 Earth Globe 560.jpg

This free, family-friendly event hosted by the Greater Cincinnati Earth Coalition, will feature over 100 vendors and exhibitors offering Earth-friendly products and interactive educational activities, live music, a beer garden, petting zoo and recycling games.

Native American Indian Dance 560.jpg

Highlights of the day include the 3rd-7th grade Student Recycled Costume Contest and Fashion Show, presentation of the 2017 Environmental Awards, which recognizes individuals and organizations who demonstrate outstanding environmental stewardship, and a lecture series on the local food resources, the benefits of home gardening and the how to compost.

Local Food 560.jpg
Our theme, Local Food, will actively involve environmental groups, government agencies, businesses and citizens of all ages in demonstrating their contributions to the beauty and quality of life through their positive actions. The Earth Day event provides a wonderful opportunity for a day of environmental education for the public.  In addition to exhibits and entertainment, local food trucks and Rhinegeist “Cincy Made” craft beer truck will attend.

Visit www.cincinnatiearthday.com for a complete schedule of events and more details.
Earth Day poster 560.jpg

Link to poster and 40 high-resolution photos of past vendors and activities that will be at this year’s event

Members of the board of the Greater Cincinnati Earth Coalition and sponsors are available for radio and tv appearances before and during the event. A Ron Esposito interview with Vice Chair, Emily Cigolle; PR Director, Josh Cylde; and sponsor Green Umbrella, Director, Kristin Weiss will be aired on WVXU on April 16.

About the Greater Cincinnati Earth Coalition
The Greater Cincinnati Earth Coalition is a (501c3) community of not-for-profit organizations, businesses, government agencies and individuals from the Ohio-Kentucky-Indiana Tri-state region who work cooperatively and actively to promote the beauty and environmental quality of the Tri-state area.  Visit www.cincinnatiearthday.com for more information on the event.

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Adaptive Reuse: New Life for Old Buildings

Mon, Apr 03, 2017 @ 09:48 AM / by Krista Atkins Nutter posted in Green Building Marketing, Green Building, Green Home Tours, Business to Consumer Marketing, green home tour, Green Home Design, Adaptive Reuse


Adaptive-Reuse-2.jpgI'm excited to introduce you to this cool project in Vermont, so I thought I might as well do an entire article about adaptive reuse design.  Adaptive reuse is exactly what it sounds like - it's taking an old, abandoned, or derelict building and adapting it and making it useful for another purpose.  I'm sure you've seen this done many times in your area, like when an old school is turned into apartments or condos, or an old train station is turned into a museum.  Most often, the building has some historic or significant value, but it can even be turning an old warehouse into lofts or condos.  Adaptive reuse is a significant contribution to sustainable design by reducing the use of resources, reducing waste, saving historically significant architecture, and re-connecting a place to its past and community.

(The carcass of the abandoned Moran Municipal Generation Station, on Burlington's lakefront, inspired Tad Cooke (left) and Erick Crockenberg. Their charge: Turn the cavernous interior into an "innovation space." | Photo by Bear Cieri)

The exciting project I'm talking about comes from two college guys in Vermont.  Needing a capstone project for their degree, the two paired up and proposed a project to convert an old coal power plant into a cultural center in their Vermont town.  Not only was their project proposal approved for their capstone project, but they also contacted the mayor and other major players in town to propose the project in actuality - which rarely happens with college capstone projects!  Here's a link to the project: Senior Project | Sierra Club   Check out their project, but make sure you come back here to read below about some of the significant adaptive reuse projects we have right here in Cincinnati!

Adaptive-Reuse.jpgThere's a lot of reuse going on in Cincinnati - you can see my post here about the 19th century brewery in the Over-The-Rhine neighborhood being converted into a music venue and cultural hall.  There's also the 1915 Ford Manufacturing Plant on Lincoln Ave. in Cincinnati.  Now housing engineering offices, it once was the manufacturing location for Ford Model A's and Model T's.

(Photo is by John Leming, "Just so that you can see the similarities in design, here is the restored plant in Cincy. These plants were designed by Albert Kahn, and they represent early reenforced concrete construction. The Cincy plant is on the National Register. Again, the Benson Ford supplied me with more information than one could possibly expect.")

There's also the Precinct Steakhouse, a high end restaurant created in the old Cincinnati Police Patrol House Number 6 in the east end Columbia-Tusculum neighborhood.

And one certainly can't forget Union Terminal on the west side - now housing the Cincinnati Museum Center (which is the Cincinnati History Museum, the Cincinnati Children's Museum, and the Cincinnati Natural History Museum).  It also still serves as the Amtrak station.  It's still one of the most beautiful examples of Art Deco architecture in the world.

Adaptive-Reuse-Cincinnati-Art-Academy.jpgAnother truly unique project that's local to Cincinnati - is the old Home Quarters home improvement store in Oakley that was converted into a Crossroads Church by Champlin Architecture.

And of course I shouldn't forget the Bavarian Brewing Company's building over in Covington, Kentucky that was converted into a night club and entertainment complex called Jillian's.  Jillian's is gone, but the building is still there - I believe it might even be available.  Any takers?

(Photo of another adaptive reuse project in OTR Cincinnati, the Art Academy of Cincinnati. It was one of the first LEED Certified projects in Cincinnati. Photo by Chuck Lohre.)

Adaptive reuse is part of the urban revitalization that's happening all across America.  Find out what's happening in your town and do what you can to support it!


Nutter Residence.jpgAbout the author: Krista Nutter, (LEED AP, MS Arch, NCIDQ ) is a design educator and administrator at a CIDA-accredited program, a sustainable building consultant, and designer/owner of an award-winning, Energy-Star 5+, passive solar, solar electric, high-performance green home in Cincinnati, Ohio. Her home was on the USGBC Cincinnati Green Home tour in 2015. Learn more about it at the house blog.)

If you would like, "To do the right thing" Send Green Cincinnati Education Advocacy's Chuck Lohre an email and he'll treat you to lunch and a ...

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Hampton Residence - USGBC Green Home Tour

Mon, Mar 27, 2017 @ 03:04 PM / by Krista Atkins Nutter posted in Green Building Marketing, Green Building, Green Home Tours, Business to Consumer Marketing, green home tour, Green Home Design


Hampton Residence 2.jpgThe Southwest Ohio USGBC Residential Green Building Committee’s March 2017 tour showcased the Hampton Residence on Walnut St. in the Over-The-Rhine neighborhood of Cincinnati, an 1860 Italianate structure with three full floors, an unoccupied attic loft, roof-top deck and a full basement. The home was originally built as a 6-unit tenement property, but has been renovated into a single family home. The hosts of the tour were owner/architect Steve Hampton and his wife Jennifer Parr. From the beginning of the tour presentation, it was clear that visitors would be learning lessons in patience and compromise.

Hampton Living Kitchen.jpgHampton purchased the property in 1999 for $5,000. At that time he stabilized the structure and rebuilt the roof to make the structure water tight. The rest of the renovation would have to wait, as Hampton worked on other projects and as he says, “life got in the way” for a while. After 15 long years of patience, and plenty of time to perfect the design in theory, the time became right to begin the restoration in earnest. The renovation was essentially a total gut renovation with Hampton salvaging as much of the original building as possible. The owners began by opening up the interior and addressing the energy efficiency and sealing of the building envelope. They chose high efficiency dual-pane replacement windows with true divided lites in a matching pattern to the original windows, and a product called InSoFast, a foam insulation panel, to insulate the interior side of the original 8 to 12 inch brick masonry exterior walls. The south shared “party wall” of the home (the wall the home shares with the adjacent building) was left as exposed brick. The roof was insulated with 9-10 inches of closed cell spray foam insulation, and a new basement floor slab was poured over two inches of foam insulation, after drainage and waterproofing measures were completed.

Hampton Living Above.jpgThe primary heating source for the residence is zoned hydronic radiant floor heating supplied by a 95% efficiency natural gas fired boiler located in the basement. Each floor is designated as a separate zone with its own thermostat, as is the master bathroom. The boiler also supplies hot water to the domestic hot water system throughout the house as well. Another feature on the domestic hot water system is a closed loop recirculation system to keep the water in the lines - so that fixtures on the upper floors, far away from the basement boiler do not have to waste water by needing to wait for cold water to run out of the lines before the hot water arrives on the fourth floor powder room. To install the radiant floor heating, PEX flexible plumbing lines were installed on the existing subfloor and were then embedded by pouring 1 ½” of gypcrete or a type of lightweight concrete, followed by a glue-down ¾” tongue and groove oak wood floor. The original wood floors having been lost to water damage allowed the home owners to use the gypcrete product which, because of its thermal mass, increases the efficiency of the radiant system by assisting the heat distribution evenly. Gypcrete also provides significant acoustic sound reduction, fire resistance, and floor leveling. For back up heating (on days when the radiant system might prove to be too slow to respond to Cincinnati’s significant temperature swings, there is a heat pump and air handler which also provides ventilation and air conditioning in the summer. The home also features a Heat Recovery Ventilation unit (HRV) to increase efficiency of stale air removal, and fresh air intake and distribution. The air handler and HRV are located in a mechanical closet on the unoccupied fourth floor.

Hampton Master.jpgThe layout of the home is a significant change to a home of this era. Hampton and Parr revealed that a compromise between modern and historic details played a significant role in the entire renovation – including the layout of spaces. Upon entering the side entrance to the first floor of the residence, visitors are welcomed into a small foyer with a staircase leading to upper floors. To the front of the house is a home office and to the back of the house is a bath and guest bedroom. In the foyer is also access to a set of stairs leading to the basement. Taking the stairs to the second level, visitors find the master bedroom and bath, a main bath, and an additional bedroom. Continuing up to the third level, visitors reach the main living area including the living room, kitchen, dining area, and den. The stairway continues up to the unoccupied fourth floor where there is access to the mechanical closet, loft overlook, powder room, and a door to the rooftop deck. The central core on all floors from basement to the fourth floor is a future elevator shaft. Currently, the shaft serves as a huge storage closet on each floor. The floor structures on each floor of the closet can be removed to accommodate a residential elevator, and an elevator pit was planned in the basement when the new slab was poured. The possibility of a future elevator speaks to the planning and importance placed on longevity as a concept of sustainability. (You can read my article about longevity as sustainability here. You can use this link, or the one from Green Cincinnati Education Advocacy once you post the Longevity article there)

Hampton Baby.jpgThe Hampton Residence also illustrates how historic properties can support sustainable concepts. Consider material reuse, the use of local materials (bricks, lumber, etc.) and labor, and a design that emphasizes natural ventilation. In addition, the home’s location is located within a densely populated urban area, near public transportation and services, so it fares favorably in the Neighborhood and Linkages areas of the LEED for Homes rating criteria. The project is currently in the approval phase of LEED H Certification, and Hampton is hopeful for the anticipated LEED Silver approval. The city of Cincinnati tax abatement for LEED certified properties are a significant incentive to design sustainably and seek certification.

Hampton and Parr also designed the interiors themselves, utilizing Hampton’s architectural training and emphasizing the art of compromise. They vowed to keep as many historic elements that they could, but juxtaposed them with modern design elements as well. Nowhere is this more evident that in the 3-story stairwell with original railing details, plaster, and exposed brick walls, directly adjacent to modern stainless steel cable railing and translucent colored glass panels. The way other small historic and modern details play off of each other reminds visitors that the home is both from the past and present.

You can see a list of vendors and products recommended by the tour homeowner here.

To see a photo album of this home tour, please visit: pix.sfly.com/CRjw-jEk

Nutter Residence.jpgAbout the author: Krista Nutter, (LEED AP, MS Arch, NCIDQ ) is a design educator and administrator at a CIDA-accredited program, a sustainable building consultant, and designer/owner of an award-winning, Energy-Star 5+, passive solar, solar electric, high-performance green home in Cincinnati, Ohio. Her home was on the USGBC Cincinnati Green Home tour in 2015. Learn more about it at the house blog.)


If you liked this post you might like another Atkins post, "Aging in Place: Longevity as Sustainability,"



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Aging in Place: Longevity as Sustainability – Krista Atkins Nutter

Sun, Mar 26, 2017 @ 11:01 PM / by Chuck Lohre posted in Green Building Marketing, Green Building, Business to Consumer Marketing


Longevity-as-Sustainability-1.jpgWe are preparing to host another green home tour to a group of local high school students soon, so I’ve been thinking about all of the sustainable features in our home that I like to highlight on tours.  It’s been a while since we’ve hosted a student or scout group, so it will be nice to do a showing for education again. 

One of the topics that came up as I created my outline - one that I often forget about when discussing sustainability - is "Longevity as Sustainability."  One of the important concepts about building a sustainable home is making sure that you get what you really want and that it lasts a very long time, so that you don't have to replace things and contribute to the landfill problem.  For example, our exterior metal siding and roofing each have a 50 year warranty on the finish, and a lifetime warranty on the structure of the metal panels.  There's no asphalt roofing shingle on the market that can come close to that, so bam!  I never have to worry about my roof.  Ever.  That's nice, let me tell you.  Because now that my kids are older, I spend all of my time worrying about who's supposed to be where for what, at what time, and did they bring the right gear and enough snacks and water - know what I mean?  Who has time to worry about a roof, right?

Longevity-as-Sustainability-2.jpgThe other instance of longevity I thought about was in terms of the overall structure, not one specific component.  Since it’s been a little while since we’ve hosted a tour, I had forgotten one of the main aspects of our home:  the entire first floor is accessible.  That means that it was designed for restricted or limited mobility.  The front sidewalk gently slopes up to the front door with no steps, all of the walkways and hallways throughout the house are wide enough to accommodate a wheelchair, the microwave is housed below the kitchen counter instead of above the stove, and there's an accessible master bath, bedroom, and walk-in closet on the first floor.  In addition, all faucets and door handles are lever type, instead of knobs - to accommodate someone who might have dexterity issues because of an injury, arthritis, or simply from aging.  We also built extra wood blocking into the stud walls in the bathrooms where toilet and shower grab bars could be installed later if we need them.

An additional bit of design ingenuity of our home is the fact that there are really two master bedrooms - the main master on the first floor, and an additional master with a walk-in closet on the second floor that currently belongs to our teenage daughter.  The thought process for the second master was the fact that both my husband and I are the oldest siblings in our families.  We feel a sense of responsibility that if one of our parents ever needed constant care, we could reasonably allow them to move into our first floor master bedroom and bath, while we could comfortably move to my daughter's room upstairs without having to sacrifice bedroom or closet space!  We have an additional spare bedroom up there where my daughter could move to, or we would hope that any such moves would take place after she's left for college and out on her own.  See?  Longevity.

What longevity really amounts to is a design term that's hot right now called Aging in Place.  This is actually a design specialty now with a certification that goes along with it: CAPS (Certified Aging in Place Specialist).  You can do an online search to find out more about Aging in Place and accessible or even Universal Design.  You can also search to find a CAPS professional in your area as well.  Some builders have CAPS qualifications and can build you a home or addition that is ready for Aging in Place.  Other CAPS designers can work with you to make changes or renovations to existing homes to make them more Aging in Place compliant.  The idea is to allow people, if they so choose, to stay in their homes as long as physically possible.  (Longevity.)

Accessible, Universal, and Aging in Place Design are much needed specialties in my field, but there's an additional, newer specialty that can either be seen to conflict or support these others.  It's called Active Design.  The idea of Active Design is to keep people active as long as possible, and it takes design ideals from large cities, Europe, and other parts of the world, and integrates them into spaces in a unique way to encourage more mobility.  Because of obesity being such an epidemic in the U.S., architects and designers are trying to encourage more active lifestyles on a more subliminal level.  Concepts in Active Design include placing beautifully designed stairways in prominent locations in the design - while elevators are more hidden or less convenient to access.  Workplace users are actually encouraged to walk more, take more mini-breaks from sitting at their desks, and so on.  The trends in homes over the past few decades has been a shift to single story or Ranch style homes or at least homes (like mine) with a master bedroom on the main level, however, Active Design encourages daily trips up and down stairs to maintain a higher activity level, which keeps muscles and bones of the body stronger and encourages more . . . . longevity.  Urban planners are encouraging biking or walking within neighborhoods by including bike racks, trails, paths, and bike lanes on roadways to encourage more activity as well.

Well, that's all I have for you to ponder today.  Have a great day and why not spend a little time thinking about your own longevity.  What type of design is for you?  Aging in Place, Universal Design, Active Design?  Perhaps a combination of all three?  There are no rules - it's your space, as long as you . . . Live Well and Dream Green!

Green-Home-Design.jpg(This week's post comes from Krista Nutter, LEED AP, MS Arch. Her home was on the USGBC Cincinnati Green Home tour in 2015. Learn more about it at the house blog.)

If you liked this post you might like, "Green Education for Our Youngest Citizens." 


Interested in learning more? Here's the "Greenest Home in the World."


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Green Education for Our Youngest Citizens – Krista Atkins Nutter

Mon, Mar 13, 2017 @ 08:23 PM / by Chuck Lohre posted in Green Building Marketing, Green Building, Business to Consumer Marketing


Green-Education-1-1.jpgIn writing for the Green Cincinnati Education Advocacy blog, I often wonder what topics readers of this blog will find most interesting. To educate the public of Cincinnati about green building and green living is kind of a tall order and can encompass many valuable topics. As someone with a background in design and architecture, I sometimes find myself leaning in the direction of construction-related topics that might not resonate strongly with the general public, so for this piece, I thought I would concentrate on my other background: education. Since Green Cincinnati Education Advocacy focuses primarily on education anyway, I decided to take a look at one area of green education that’s becoming more popular internationally, as well as right here in Cincinnati.


Green-Education-2.jpgYou might have noticed that over the past decade or so, many K-12 schools in the Cincinnati area have been emphasizing sustainable or green principles in their construction or renovations. According to their website, about two dozen schools in the Cincinnati Public School system have achieved LEED Silver or higher, and all of the universities within the 513 area code are ranked highly by Princeton Review’s Guide to Green Colleges (2014). Schools such as Northern Kentucky’s Twenhofel Middle School, built in 2005-2006 and CPS’s Pleasant Ridge Montessori School built in 2009 were pioneer green schools in the Cincinnati area. Certainly all of these green schools are beneficial not only because they are green in and of themselves, but also in that they serve to educate those who work and learn inside of them every day. The schools themselves are learning tools.   However, what about early childhood education? In what ways can we reach the youngest of minds in green education and advocacy?

In September of 2010, I traveled as a faculty sponsor on a study-abroad trip called Sustainability in Scandinavia. I took 20 design and architecture students to Denmark and Sweden for ten days to study the region’s culture, industry, and policies as they related to sustainability. One of the “field trips” we took was to a children’s school in Copenhagen, where we learned about the adaptive reuse of the building - the school was located in a formerly abandoned factory warehouse building and used a myriad of green building techniques to reduce energy consumption and keep the interior healthy for the children. We also learned that Scandinavian children spend significantly more time outdoors during instructional time than American children, in all types of weather. They are encouraged to explore their outdoor environment as part of their learning, using nature itself as a tool to grow academically. Ironically, I have a cousin who lives in Karlstad, Sweden who works in a preschool there. She shares her insight with me often, reinforcing the ideas of outdoor learning labs, and sending me video of her little students exploring outside even during Sweden’s long and dark winter.

Green Education 3.jpgA few months ago, Emily Freeman penned an article called “The Outdoor Preschool Movement” for the Sierra Club online blog. When I read the article, I thought of two things right away: my trip to Scandinavia and my neighbor, the Cincinnati Nature Center. Freeman discusses nature-based learning of traditional concepts – such as counting chicken’s eggs for math lessons and learning colors by identifying different types of leaves in autumn – but also how outdoor preschool teaches children soft-skills such as preparedness, adaptability, result and consequence, and so forth. The children participate in outdoor learning regardless of weather, so they learn to dress appropriately and they learn what the ramifications are of a full day spent in the rain or snow versus the sunshine. They learn how to seek shelter or shade when needed, and how to take turns when climbing on downed logs instead of colorful playground equipment. They also learn about insects, plants, and animals; and caretakers feel they are “laying the groundwork for environmental citizenship.”   Here in Cincinnati, we have many preschools, but none as in-tuned with the outdoor preschool movement (that I know of), as the Cincinnati Nature Center’s Nature Preschool. The school’s philosophy is “the main purpose of outdoor education is to provide meaningful contextual experiences that complement and expand classroom instruction.”   They also note National Wildlife Federation research in a 2010 survey of educators which shows that 75% of educators surveyed: “believed students who spend regular time outdoors tend to be more creative and better able to problem-solve in the classroom. (NWF 2010)” The CNC Nature Preschool offers hundreds of acres of forest, creeks, and meadows for children to explore, in addition to seasonal activities such as maple syrup harvesting, birdwatching, tracking Monarch Butterflies and more. Instead of a playground, they offer a natural play-scape with logs, sticks, rocks, and other things from nature to build with and climb on – of course under the supervision of staff. The CNC also offers summer camps for older children and programs for scouts and homeschool children as well. You can read more about CNC’s Nature Preschool in this Cincinnati Magazine article, Childcare and Education by Mike Boyer.

Homeschool parents have long touted the benefits of outdoor education as well, using field experiments and outdoor exploration as a means to achieve (or exceed) state academic standards for their children. While her children were not homeschooled, a friend and neighbor of mine is a stay at home mom who did not send any of her four children to a traditional preschool. Instead, she created her own preschool curriculum and focused on outdoor learning as much as possible. She purchased a family membership to the Cincinnati Nature Center, so she had access to many of the programs and trails there on a daily basis for her children. In addition, she utilized Hamilton, Clermont, Butler, and Warren Counties’ park systems to supplement and offer variety in outdoor locations for her children. Her teaching style focused on outdoor play and real-world scenarios such as grocery shopping, hiking, and apple and berry-picking to teach her young children. She also spent a lot of time at the Cincinnati Zoo, Newport Aquarium, and the many libraries, museums and playhouses in Cincinnati to expose her children to theater, art, and music. Many weekday morning programs at these locations are free or low cost. Her four children are now in grades 5 through 9 and attend traditional public school. All of them have been tested as gifted and are straight A students, which she attributes to having spent their preschool years outdoors in the world exploring the environment and learning about citizenship, philanthropy, conservation, stewardship, and Leave No Trace principles.

The Cincinnati region has a number of places that align with these philosophies, and it’s clear that they are intertwined with green building, energy conservation, and many other green concepts. So, while Green Cincinnati Education Advocacy focuses mostly on green education for grown-up homeowners and business-people, it’s still important to remember that sustainability and environmental stewardship are concepts that even the youngest of children can learn and appreciate!

Green-Home-Design.jpg(This week's post comes from Krista Nutter, LEED AP, MS Arch. A college design educator and administrator at a CIDA-accredited program, a sustainable building consultant, and designer/owner of an award-winning, Energy-Star 5+, passive solar, solar electric, high-performance green home in Cincinnati, Ohio. Her home was on the USGBC Cincinnati Green Home tour in 2015. Learn more about it at the house blog.)


Interested in learning more? Here's the "Greenest Home in the World."


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High Performance Tiny Homes and Tiny Spaces

Mon, Mar 06, 2017 @ 06:26 PM / by Chuck Lohre posted in Green Building Marketing, Business to Consumer Marketing


Hi Tiny Home Enthusists, from Grace and Corbett Lunsford.

First, thanks so much for following our #TinyLab's Proof Is Possible Tour across the U.S.! We're so thrilled that our adventure brought over 7,000 people through our high performance tiny house on wheels, and brought more attention to just doing things the right way in high performance tiny homes' construction.


We just today released an awesome online course called HOME PERFORMANCE FOR TINY SPACES, based on all we learned from the design, building, and touring of the #TinyLab (and there's nothing like it out there). If you'd like to dig deep into the invisible forces that make a tiny space feel, sound, and smell great (or the opposite), you'll love this 4-module lecture course!

It's got tons of amazing video content, worksheets and other downloads, and you have access forever. It's normally $75, BUT FOR OUR FRIENDS WHO PAID ATTENTION TO OUR TOUR, IT'S 20% OFF.

Until June 1, enter promo code PROOFTOUR to get your 20% discount on this course- and enjoy revisiting these unique lessons forever!


See you down the road we hope! PS- Enjoy the 'Lessons Learned' video below to see Nanette steal the show. 
Corbett, Grace, and Nanette (#TinyLab crew)


Interested in learning more? Here's the "Greenest Home in the World."


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Tiny Home - Tiny Lab - Tiny Space Needed

Mon, Feb 27, 2017 @ 10:43 PM / by Chuck Lohre posted in Green Building Marketing, Business to Consumer Marketing


On a warm summer day in 2016 Grace and Corbett Lunsford brought their tiny home on wheels to Cincinnati.


"Corbett and Grace and their new baby went on a 20-city U.S. Tour from April 2016-January 2017 in the world's highest performance tiny house on wheels, the #TinyLab. Their mission was simple: to revolutionize the home market by teaching consumers and contractors alike to use scientific testing to prove the work gets done to quality standards." Learn more.


I spoke to Kathy Kennedy there and learned more about her efforts to build a simlar small footprint home that can have equally healthy indoor environment. Here's a letter she asked us to share with you.


I've illustrated this "Tiny Home - Tiny Lab" post with photos I took at the event, sponsored by Julie Toliver.and her business Energy Fitness For Homes.



"I am planning on building a tiny home out of non-toxic materials. Once I get through the process, I would love to advise others on building this type of home. All materials used will focus on reducing off-gassing VOCs, i.e. attempting to optimize indoor air quality. We are planning on putting the home on a trailer but may consider putting it on a temporary foundation.
We are looking for a site to place this tiny home. We would most likely need electric, sewer and water access but may try to make this as off-grid as possible. If you would consider allowing us to build this on a property you own or if you know someone who might be interested, please let me know. Thank you! I have attached some photos on what we are considering building for your review. We will most likely make ours a little more attractive!

P.S. I, unfortunately, was having laminate flooring installed in my home a few years ago and the release of the formaldehyde damaged my lungs and my nervous system. I am one of the estimated 10 to 20% of those who can become sensitized to formaldehyde. Things I didn't know and now do - formaldehyde is added to ground beef to preserve it (attributed to Dr. Hari Sharma - Retired Director of Natural Cancer Prevention Research at The Ohio Sate University), formaldehyde is introduced in mattresses and most clothing is treated with formaldehyde to make it wrinkle-free or to reduce wrinkles during shipping (Consumer Product Safety Commission website).
Formaldehyde can also be found in glues, carpet, paints, pressed wood furniture, etc. Once exposed to formaldehyde, sensitization occurs with lesser and lesser amounts of exposure. Please don't let this happen to you! Here is a website that will give you additional information on the effects of formaldehyde: http://www.consultox.com/toxicology-formaldehyde.shtml.

Kathryn Kennedy


Here are a few videos from the tour.



Interested in learning more? Here's the "Greenest Home in the World."


If you would like to "Do the right thing," join me for lunch. Click the button to send me an email.
Complimentary Green Building Consultation
What's the best way to learn about Green Building? Join the local USGBC Chapter.
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Industrial Marketing Plan

Fri, Feb 24, 2017 @ 12:39 PM / by Chuck Lohre posted in Industrial Marketing, Marketing Communications, Industrial Advertising, Marketing, Industrial Branding, Green Building Marketing, Process Equipment Marketing, Industrial Website Design, Metalworking Equipment Marketing, Construction Equipment Marketing, Mining Equipment Marketing, Business to Consumer Marketing, Industrial Marketing Handbook, Website Design, Business to Business Marketing, Industrial Marketing Content



Here's a three-year industrial marketing plan. The goal of the plan is to generate new opportunities and markets to apply the client's technology. Existing markets will also be targeted for new applications.

Our proposal starts with basic educational publicity as the foundation for a modern internet marketing campaign. Marketing today is based on the fact that customers are educating themselves well in advance, before contacting any potential suppliers. They are doing this almost exclusively on the internet. Unless a company plays a role in the engineer’s education, they stand little chance of being the preferred supplier for a new product component. Traditional technical journals, many still in print, are the gate-keepers of the best technical content. Good publicity campaigns work with the editors and publishers of the trade journals as well as technical conferences. If your educational publicity campaigns are picked up by the technical press, you can be assured that it is worthy of investment, because of the long life the educational material will have, and the many ways it can be repurposed as video, audio, slide shows, demonstrations and presentations.


PART ONE - Publicity

The first part of the proposal is a publicity campaign that would publish information to markets that already use the client's technology as well as a broader audiences of manufacturing engineers. This publicity campaign would also include managing free listings in buyer’s guides across print and internet media. The estimated cost for the year-long campaign is $25,000, billable monthly. (The VALUE of the product information placement in print and internet media for the year is estimated to be $35,000.)

PART TWO - Advertising

The second part of the proposal is advertising in existing industry buyer’s guides and manufacturing engineering company capability listings in print and internet media. This modest campaign will reinforce the product publicity and provide introduction to the publishers and editors of our markets that we are a contributor to the news and education of the industry. Advertisement writing, design and production will be quoted separately. The estimated budget for the year-long campaign is approximately $25,000. We estimate this budget will include four of five placements, primarily in the media’s directories or special editorial focuses on our markets. High domain authority links to your site are on of the best ways to get Google to rank your pages higher. It's great that we can purchase such links at affordable rates.

PART THREE - Technical articles

The last part of the proposal is the educational publishing phase. The publicity and advertising phases need to be in place first. Strategic topics will be chosen, and articles pitched to the print and internet media editors to meet their needs. A series of blog posts for the client's site will be published and promoted to the internet channels manufacturing engineers use for product research and development. You can expect a THREE TIMES ROI VALUE on the yearly investment of $25,000. We estimate two articles could be published and approximately 24 blog posts written. This estimate for articles and blogging doesn’t include 100 percent of the writing of the articles and blogs. Blog and article topics will be estimated based on content. If sufficient educational material is available for Lohre to edit, the majority of the cost can be included. The primary article and blog topics will educate manufacturing engineers about designing and selecting your product or service for their application. They will not be specifically about the client's company. This is a requirement of the print and internet media editors. Here is an example of an article we wrote for Stedman Machine Company. The editor, Darren Constantino, uses it as an example of appropriate writing for feature articles in PIT & QUARRY.

PART FOUR - Feedback and Improvement

Continual improvement will be the focus in the following years of the continued publicity, advertising and educational publishing program. After the first year, enough data from website traffic and company contact information should be gathered to estimate the investment required to meet marketing goals.

In summary, the industrial marketing plan focuses on promoting the educational material developed. The web site will need to be front and center for promotion and also used as a tool to gather prospects' email contact information for nurturing with material suitable for the consideration and decision stages of the buying cycle.

Download our free guide to Sales Lead Generation.

Sales Lead Generation Guide by Cincinnati Marketing Agency Lohre & Associates

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How to Write a Public Relations Telemarketing Script

Mon, Feb 13, 2017 @ 04:51 PM / by Chuck Lohre posted in Marketing Communications, Construction Equipment Marketing, Business to Consumer Marketing, Business to Business Marketing, Public-Relations-Telemarketing-Script



Telemarketing for public relations is more than a list and a telephone.

To do it efficiently, you need clearly defined scripts for every possibility: calling, email, voice mail and snail mail.

Telemarketing is defined by the number of actions you need to take to get the job done. The number of computer screens you look at and the number of clicks you need to make. Just like any other industrial process, when you look at the full spectrum of events and actions needed to engage the customer and take action, small changes and improvements in your process can have the effect of cutting your time in half and doubling your results. It's all about clearly writing a process script.

Contact Science Telemarketing Marketing Communications resized 600

Image from Contact Science from klpz, we're a partner so get in touch if you're interested in doing telemarketing in half the time and getting four times the results.

In this blog post, we'll illustrate the process by writing a public relations telemarketing script. New product information is one of the centerpieces of industrial marketing. It's where equipment manufacturers get to tell the technical journal readers about the latest equipment. Many publications compete to publish the latest in energy and mechanical efficiencies.

The first stage in our contact process is identifing the prospects in our target industry and sometimes geographic region. We'll call the companies and get the name for the persons involved in marketing communications.

Second we will prepare a mailing of a published article along with a testimonial letter from the client. Here's the memo copy.

Hi Greg,

Do you need an innovative partner to help inspire your marketing department? That's what happened at Stedman Machine Company. Sure, it's easy to say, "Go do content marketing," but someone has to do it. And who better than a 20 year veteran. 



The second major push with this campaign is to review the editorial schedule for the prospect's industry. When you can tell them on the phone that you have an article placed for them, you will get the work.

Hi Greg,

I hope you enjoyed the sample and letter last week from Chris Nawalaniec with Stedman Machine Compny. Kevin Cronin with POWDER BULK SOLIDS Magazine would like to publish your article on the selection of size reduction equipment.

Technical Article, Graphic Design, and Illustration for Stedman Machine

The final call to the prospect needs to clarify the scope of the work and the timeline.

Hi Greg,

Thanks for the conference call last week. I had watched one of the videos you mentioned and I've found the other two as well as the summary video. We can write a thought leader article on this subject by the deadline. Here's the proposed schedule.

Public-Relations-Telemarketing-Script-1 copy.jpg

This campaign is designed to keep us in touch with our clients and prospects throughout the year and every year. They all read the trade journals and sepecially the articles they wrote. We never take credit for the articles. 

If you liked this blog post, you might enjoy, "How to Write a Telemarketing Script for Trade Shows." 


Industrial Marketing Creative Guide by Lohre Marketing and Advertising, Cincinnati

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