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Green Education for Our Youngest Citizens – Krista Atkins Nutter

Mon, Mar 13, 2017 @ 08:23 PM / by Chuck Lohre posted in Green Building Marketing, Business to Consumer Marketing


Green-Education-1-1.jpgIn writing for the Green Cincinnati Education Advocacy blog, I often wonder what topics readers of this blog will find most interesting. To educate the public of Cincinnati about green building and green living is kind of a tall order and can encompass many valuable topics. As someone with a background in design and architecture, I sometimes find myself leaning in the direction of construction-related topics that might not resonate strongly with the general public, so for this piece, I thought I would concentrate on my other background: education. Since Green Cincinnati Education Advocacy focuses primarily on education anyway, I decided to take a look at one area of green education that’s becoming more popular internationally, as well as right here in Cincinnati.


Green-Education-2.jpgYou might have noticed that over the past decade or so, many K-12 schools in the Cincinnati area have been emphasizing sustainable or green principles in their construction or renovations. According to their website, about two dozen schools in the Cincinnati Public School system have achieved LEED Silver or higher, and all of the universities within the 513 area code are ranked highly by Princeton Review’s Guide to Green Colleges (2014). Schools such as Northern Kentucky’s Twenhofel Middle School, built in 2005-2006 and CPS’s Pleasant Ridge Montessori School built in 2009 were pioneer green schools in the Cincinnati area. Certainly all of these green schools are beneficial not only because they are green in and of themselves, but also in that they serve to educate those who work and learn inside of them every day. The schools themselves are learning tools.   However, what about early childhood education? In what ways can we reach the youngest of minds in green education and advocacy?

In September of 2010, I traveled as a faculty sponsor on a study-abroad trip called Sustainability in Scandinavia. I took 20 design and architecture students to Denmark and Sweden for ten days to study the region’s culture, industry, and policies as they related to sustainability. One of the “field trips” we took was to a children’s school in Copenhagen, where we learned about the adaptive reuse of the building - the school was located in a formerly abandoned factory warehouse building and used a myriad of green building techniques to reduce energy consumption and keep the interior healthy for the children. We also learned that Scandinavian children spend significantly more time outdoors during instructional time than American children, in all types of weather. They are encouraged to explore their outdoor environment as part of their learning, using nature itself as a tool to grow academically. Ironically, I have a cousin who lives in Karlstad, Sweden who works in a preschool there. She shares her insight with me often, reinforcing the ideas of outdoor learning labs, and sending me video of her little students exploring outside even during Sweden’s long and dark winter.

Green Education 3.jpgA few months ago, Emily Freeman penned an article called “The Outdoor Preschool Movement” for the Sierra Club online blog. When I read the article, I thought of two things right away: my trip to Scandinavia and my neighbor, the Cincinnati Nature Center. Freeman discusses nature-based learning of traditional concepts – such as counting chicken’s eggs for math lessons and learning colors by identifying different types of leaves in autumn – but also how outdoor preschool teaches children soft-skills such as preparedness, adaptability, result and consequence, and so forth. The children participate in outdoor learning regardless of weather, so they learn to dress appropriately and they learn what the ramifications are of a full day spent in the rain or snow versus the sunshine. They learn how to seek shelter or shade when needed, and how to take turns when climbing on downed logs instead of colorful playground equipment. They also learn about insects, plants, and animals; and caretakers feel they are “laying the groundwork for environmental citizenship.”   Here in Cincinnati, we have many preschools, but none as in-tuned with the outdoor preschool movement (that I know of), as the Cincinnati Nature Center’s Nature Preschool. The school’s philosophy is “the main purpose of outdoor education is to provide meaningful contextual experiences that complement and expand classroom instruction.”   They also note National Wildlife Federation research in a 2010 survey of educators which shows that 75% of educators surveyed: “believed students who spend regular time outdoors tend to be more creative and better able to problem-solve in the classroom. (NWF 2010)” The CNC Nature Preschool offers hundreds of acres of forest, creeks, and meadows for children to explore, in addition to seasonal activities such as maple syrup harvesting, birdwatching, tracking Monarch Butterflies and more. Instead of a playground, they offer a natural play-scape with logs, sticks, rocks, and other things from nature to build with and climb on – of course under the supervision of staff. The CNC also offers summer camps for older children and programs for scouts and homeschool children as well. You can read more about CNC’s Nature Preschool in this Cincinnati Magazine article, Childcare and Education by Mike Boyer.

Homeschool parents have long touted the benefits of outdoor education as well, using field experiments and outdoor exploration as a means to achieve (or exceed) state academic standards for their children. While her children were not homeschooled, a friend and neighbor of mine is a stay at home mom who did not send any of her four children to a traditional preschool. Instead, she created her own preschool curriculum and focused on outdoor learning as much as possible. She purchased a family membership to the Cincinnati Nature Center, so she had access to many of the programs and trails there on a daily basis for her children. In addition, she utilized Hamilton, Clermont, Butler, and Warren Counties’ park systems to supplement and offer variety in outdoor locations for her children. Her teaching style focused on outdoor play and real-world scenarios such as grocery shopping, hiking, and apple and berry-picking to teach her young children. She also spent a lot of time at the Cincinnati Zoo, Newport Aquarium, and the many libraries, museums and playhouses in Cincinnati to expose her children to theater, art, and music. Many weekday morning programs at these locations are free or low cost. Her four children are now in grades 5 through 9 and attend traditional public school. All of them have been tested as gifted and are straight A students, which she attributes to having spent their preschool years outdoors in the world exploring the environment and learning about citizenship, philanthropy, conservation, stewardship, and Leave No Trace principles.

The Cincinnati region has a number of places that align with these philosophies, and it’s clear that they are intertwined with green building, energy conservation, and many other green concepts. So, while Green Cincinnati Education Advocacy focuses mostly on green education for grown-up homeowners and business-people, it’s still important to remember that sustainability and environmental stewardship are concepts that even the youngest of children can learn and appreciate!

Green-Home-Design.jpg(This week's post comes from Krista Nutter, LEED AP, MS Arch. A college design educator and administrator at a CIDA-accredited program, a sustainable building consultant, and designer/owner of an award-winning, Energy-Star 5+, passive solar, solar electric, high-performance green home in Cincinnati, Ohio. Her home was on the USGBC Cincinnati Green Home tour in 2015. Learn more about it at the house blog.)


Interested in learning more? Here's the "Greenest Home in the World."


If you would like to "Do the right thing," join me for lunch. Click the button to send me an email.
Complimentary Green Building Consultation
What's the best way to learn about Green Building? Join the local USGBC Chapter.
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High Performance Tiny Homes and Tiny Spaces

Mon, Mar 06, 2017 @ 06:26 PM / by Chuck Lohre posted in Green Building Marketing, Business to Consumer Marketing


Hi Tiny Home Enthusists, from Grace and Corbett Lunsford.

First, thanks so much for following our #TinyLab's Proof Is Possible Tour across the U.S.! We're so thrilled that our adventure brought over 7,000 people through our high performance tiny house on wheels, and brought more attention to just doing things the right way in high performance tiny homes' construction.


We just today released an awesome online course called HOME PERFORMANCE FOR TINY SPACES, based on all we learned from the design, building, and touring of the #TinyLab (and there's nothing like it out there). If you'd like to dig deep into the invisible forces that make a tiny space feel, sound, and smell great (or the opposite), you'll love this 4-module lecture course!

It's got tons of amazing video content, worksheets and other downloads, and you have access forever. It's normally $75, BUT FOR OUR FRIENDS WHO PAID ATTENTION TO OUR TOUR, IT'S 20% OFF.

Until June 1, enter promo code PROOFTOUR to get your 20% discount on this course- and enjoy revisiting these unique lessons forever!


See you down the road we hope! PS- Enjoy the 'Lessons Learned' video below to see Nanette steal the show. 
Corbett, Grace, and Nanette (#TinyLab crew)


Interested in learning more? Here's the "Greenest Home in the World."


If you would like to "Do the right thing," join me for lunch. Click the button to send me an email.
Complimentary Green Building Consultation
What's the best way to learn about Green Building? Join the local USGBC Chapter.
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Tiny Home - Tiny Lab - Tiny Space Needed

Mon, Feb 27, 2017 @ 10:43 PM / by Chuck Lohre posted in Green Building Marketing, Business to Consumer Marketing


On a warm summer day in 2016 Grace and Corbett Lunsford brought their tiny home on wheels to Cincinnati.


"Corbett and Grace and their new baby went on a 20-city U.S. Tour from April 2016-January 2017 in the world's highest performance tiny house on wheels, the #TinyLab. Their mission was simple: to revolutionize the home market by teaching consumers and contractors alike to use scientific testing to prove the work gets done to quality standards." Learn more.


I spoke to Kathy Kennedy there and learned more about her efforts to build a simlar small footprint home that can have equally healthy indoor environment. Here's a letter she asked us to share with you.


I've illustrated this "Tiny Home - Tiny Lab" post with photos I took at the event, sponsored by Julie Toliver.and her business Energy Fitness For Homes.



"I am planning on building a tiny home out of non-toxic materials. Once I get through the process, I would love to advise others on building this type of home. All materials used will focus on reducing off-gassing VOCs, i.e. attempting to optimize indoor air quality. We are planning on putting the home on a trailer but may consider putting it on a temporary foundation.
We are looking for a site to place this tiny home. We would most likely need electric, sewer and water access but may try to make this as off-grid as possible. If you would consider allowing us to build this on a property you own or if you know someone who might be interested, please let me know. Thank you! I have attached some photos on what we are considering building for your review. We will most likely make ours a little more attractive!

P.S. I, unfortunately, was having laminate flooring installed in my home a few years ago and the release of the formaldehyde damaged my lungs and my nervous system. I am one of the estimated 10 to 20% of those who can become sensitized to formaldehyde. Things I didn't know and now do - formaldehyde is added to ground beef to preserve it (attributed to Dr. Hari Sharma - Retired Director of Natural Cancer Prevention Research at The Ohio Sate University), formaldehyde is introduced in mattresses and most clothing is treated with formaldehyde to make it wrinkle-free or to reduce wrinkles during shipping (Consumer Product Safety Commission website).
Formaldehyde can also be found in glues, carpet, paints, pressed wood furniture, etc. Once exposed to formaldehyde, sensitization occurs with lesser and lesser amounts of exposure. Please don't let this happen to you! Here is a website that will give you additional information on the effects of formaldehyde: http://www.consultox.com/toxicology-formaldehyde.shtml.

Kathryn Kennedy


Here are a few videos from the tour.



Interested in learning more? Here's the "Greenest Home in the World."


If you would like to "Do the right thing," join me for lunch. Click the button to send me an email.
Complimentary Green Building Consultation
What's the best way to learn about Green Building? Join the local USGBC Chapter.
Read More

Industrial Marketing Plan

Fri, Feb 24, 2017 @ 12:39 PM / by Chuck Lohre posted in Industrial Marketing, Marketing Communications, Industrial Advertising, Marketing, Industrial Branding, Green Building Marketing, Process Equipment Marketing, Industrial Website Design, Metalworking Equipment Marketing, Construction Equipment Marketing, Mining Equipment Marketing, Business to Consumer Marketing, Industrial Marketing Handbook, Website Design, Business to Business Marketing, Industrial Marketing Content



Here's a three-year industrial marketing plan. The goal of the plan is to generate new opportunities and markets to apply the client's technology. Existing markets will also be targeted for new applications.

Our proposal starts with basic educational publicity as the foundation for a modern internet marketing campaign. Marketing today is based on the fact that customers are educating themselves well in advance, before contacting any potential suppliers. They are doing this almost exclusively on the internet. Unless a company plays a role in the engineer’s education, they stand little chance of being the preferred supplier for a new product component. Traditional technical journals, many still in print, are the gate-keepers of the best technical content. Good publicity campaigns work with the editors and publishers of the trade journals as well as technical conferences. If your educational publicity campaigns are picked up by the technical press, you can be assured that it is worthy of investment, because of the long life the educational material will have, and the many ways it can be repurposed as video, audio, slide shows, demonstrations and presentations.


PART ONE - Publicity

The first part of the proposal is a publicity campaign that would publish information to markets that already use the client's technology as well as a broader audiences of manufacturing engineers. This publicity campaign would also include managing free listings in buyer’s guides across print and internet media. The estimated cost for the year-long campaign is $25,000, billable monthly. (The VALUE of the product information placement in print and internet media for the year is estimated to be $35,000.)

PART TWO - Advertising

The second part of the proposal is advertising in existing industry buyer’s guides and manufacturing engineering company capability listings in print and internet media. This modest campaign will reinforce the product publicity and provide introduction to the publishers and editors of our markets that we are a contributor to the news and education of the industry. Advertisement writing, design and production will be quoted separately. The estimated budget for the year-long campaign is approximately $25,000. We estimate this budget will include four of five placements, primarily in the media’s directories or special editorial focuses on our markets. High domain authority links to your site are on of the best ways to get Google to rank your pages higher. It's great that we can purchase such links at affordable rates.

PART THREE - Technical articles

The last part of the proposal is the educational publishing phase. The publicity and advertising phases need to be in place first. Strategic topics will be chosen, and articles pitched to the print and internet media editors to meet their needs. A series of blog posts for the client's site will be published and promoted to the internet channels manufacturing engineers use for product research and development. You can expect a THREE TIMES ROI VALUE on the yearly investment of $25,000. We estimate two articles could be published and approximately 24 blog posts written. This estimate for articles and blogging doesn’t include 100 percent of the writing of the articles and blogs. Blog and article topics will be estimated based on content. If sufficient educational material is available for Lohre to edit, the majority of the cost can be included. The primary article and blog topics will educate manufacturing engineers about designing and selecting your product or service for their application. They will not be specifically about the client's company. This is a requirement of the print and internet media editors. Here is an example of an article we wrote for Stedman Machine Company. The editor, Darren Constantino, uses it as an example of appropriate writing for feature articles in PIT & QUARRY.

PART FOUR - Feedback and Improvement

Continual improvement will be the focus in the following years of the continued publicity, advertising and educational publishing program. After the first year, enough data from website traffic and company contact information should be gathered to estimate the investment required to meet marketing goals.

In summary, the industrial marketing plan focuses on promoting the educational material developed. The web site will need to be front and center for promotion and also used as a tool to gather prospects' email contact information for nurturing with material suitable for the consideration and decision stages of the buying cycle.

Download our free guide to Sales Lead Generation.

Sales Lead Generation Guide by Cincinnati Marketing Agency Lohre & Associates

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How to Write a Public Relations Telemarketing Script

Mon, Feb 13, 2017 @ 04:51 PM / by Chuck Lohre posted in Marketing Communications, Construction Equipment Marketing, Business to Consumer Marketing, Business to Business Marketing, Public-Relations-Telemarketing-Script



Telemarketing for public relations is more than a list and a telephone.

To do it efficiently, you need clearly defined scripts for every possibility: calling, email, voice mail and snail mail.

Telemarketing is defined by the number of actions you need to take to get the job done. The number of computer screens you look at and the number of clicks you need to make. Just like any other industrial process, when you look at the full spectrum of events and actions needed to engage the customer and take action, small changes and improvements in your process can have the effect of cutting your time in half and doubling your results. It's all about clearly writing a process script.

Contact Science Telemarketing Marketing Communications resized 600

Image from Contact Science from klpz, we're a partner so get in touch if you're interested in doing telemarketing in half the time and getting four times the results.

In this blog post, we'll illustrate the process by writing a public relations telemarketing script. New product information is one of the centerpieces of industrial marketing. It's where equipment manufacturers get to tell the technical journal readers about the latest equipment. Many publications compete to publish the latest in energy and mechanical efficiencies.

The first stage in our contact process is identifing the prospects in our target industry and sometimes geographic region. We'll call the companies and get the name for the persons involved in marketing communications.

Second we will prepare a mailing of a published article along with a testimonial letter from the client. Here's the memo copy.

Hi Greg,

Do you need an innovative partner to help inspire your marketing department? That's what happened at Stedman Machine Company. Sure, it's easy to say, "Go do content marketing," but someone has to do it. And who better than a 20 year veteran. 



The second major push with this campaign is to review the editorial schedule for the prospect's industry. When you can tell them on the phone that you have an article placed for them, you will get the work.

Hi Greg,

I hope you enjoyed the sample and letter last week from Chris Nawalaniec with Stedman Machine Compny. Kevin Cronin with POWDER BULK SOLIDS Magazine would like to publish your article on the selection of size reduction equipment.

Technical Article, Graphic Design, and Illustration for Stedman Machine

The final call to the prospect needs to clarify the scope of the work and the timeline.

Hi Greg,

Thanks for the conference call last week. I had watched one of the videos you mentioned and I've found the other two as well as the summary video. We can write a thought leader article on this subject by the deadline. Here's the proposed schedule.

Public-Relations-Telemarketing-Script-1 copy.jpg

This campaign is designed to keep us in touch with our clients and prospects throughout the year and every year. They all read the trade journals and sepecially the articles they wrote. We never take credit for the articles. 

If you liked this blog post, you might enjoy, "How to Write a Telemarketing Script for Trade Shows." 


Industrial Marketing Creative Guide by Lohre Marketing and Advertising, Cincinnati

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What is the State of Industrial Marketing? The State of Inbound Report.

Fri, Nov 06, 2015 @ 12:11 PM / by Myke Amend posted in Industrial Marketing, Inbound Marketing, Hubspot, Process Equipment Marketing, Construction Equipment Marketing, Mining Equipment Marketing, Business to Consumer Marketing, Business to Business Marketing, Business to Business Advertising


Welcome to the seventh annual State of Inbound report. We’re glad you’re here.

Whether this is your first time reading this report, your seventh time, or you just arrived here on a whim, you’re bound to have some questions.

“What is State of Inbound ?”

Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople -- HubSpot customers and non-customers alike. We poll them on their most pressing priorities, the challenges they face, and the tactics they’ve used to meet those challenges head-on. We track our respondents’ quantitative answers, collate and consolidate their anecdotal answers, and put the polished result into a master report: State of Inbound.

For the last seven years, the report has tracked the practice and adoption of “inbound marketing.” Instead of blasting out interruptive ads and trying to pull people to your company, inbound marketing uses helpful content to attract visitors and get them to engage of their own volition.

Last year, we added sales to the mix to provide a more complete view into the entire lead-to-customer lifecycle. Our research found that salespeople struggle with a lack of information about their leads and manual data entry -- two challenges that necessarily reduce their effectiveness at converting leads to customers. Just like Marketing’s lead generation is of prime interest to salespeople, marketers would be wise to take the problems sapping Sales’ efficacy to heart.

Considering that aligning marketing and sales practices is critically important to a company’s success, this report contains both marketing- and sales-specific results -- as well as areas where the two intersect.

“Is anything different from last year’s report?”

Yes, a lot is different in this year’s report. We asked some of the same questions (for trending data) and several new ones (to keep pace with emerging marketing trends).

The biggest change is that 2015’s report doesn’t cover the emergence of inbound marketing as it has in past years -- the principles are now well-entrenched. Rather, this year’s data begins to reveal why leaders lead and laggards lag. You’ll also find trending sales data that reveals how salespeople’s pressing challenges and priorities have shifted since last year, in addition to attitudes toward buzzworthy sales practices such as social selling.

We’ve also improved our entire process since 2014. Thanks to rigorous QA, we’ve ensured that this year’s data is more representative of the marketing and sales industries as a whole. First, we dug deeper into segmenting different marketing and sales tactics on a more granular level. Additionally, we expanded our reach globally, engaging audiences in 150 countries across six international regions.

Who We Talked To:

The State of Inbound survey has always been comprehensive, but this year’s report is truly a global document, with more than 150 countries represented. The majority of our nearly 4,000 respondents are marketers who work for B2B SMBs, and only one-third have an affiliation with HubSpot. Half of the companies represented generate under $1M a year in revenue, and the other half generate over $1M.

We hope this article can serve as a roadmap for your organization’s entire approach to inbound marketing and sales in 2016. All data was gathered on the back half of 2015 to give as accurate a representation of the current industry landscape as possible.


Read the rest of this study
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Using Facebook to Promote Business to Consumer Sports Marketing

Mon, Oct 26, 2015 @ 01:57 PM / by Chuck Lohre posted in Social Media, Internet Marketing, Business to Consumer Marketing, Business to Consumer Advertising


The folllowing article was published in October, 2015 SOARING Magazine. It is a report on the use of Facebook video posts to promote the sport.

2015 US National Sports Class Contest Report Caesar Creek Soaring Club, Waynesville, OH June 22 to July 3, 2015

This year’s Sports Nats’ report is flavored by tracking the popularity of Facebook posts during the contest. This was the first time so many videos were posted relating to day-to-day activities at a National Contest. I uploaded and posted to SSA’s Facebook page during the day and then embedded them into official SSA report in the evening.

Facebook_Stats Business to Consumer Marketing

This chart shows Likes (top line), Shares (second highest line), Comments (lowest line), and 30 Second Video Views (shaded area) on the SSA Facebook page during the contest June 22 to July 3, 2015. The graph shows the big increase in Likes during the two National contests that were going on simultaneously. A photo posted from the Hobbs, NM, 18-Meter and Club Class National contests, caused the huge spike of Likes near the end. The shaded area, At least 30 Second Video Views, graph, best shows the increase in traffic caused by the Sports Class Nationals. I was the only one posting videos.

Because Facebook videos were viewable by everyone in SSA reports, you didn’t need to be a Facebook member to view. Perhaps folks got used to the posts over time. I must admit we were pretty much making up news because there wasn’t much flying going on. We didn’t even have good enough conditions to make it an official contest. It was easy to take short videos and post them to the SSA Facebook page during all the activities. Even in the cockpit ready to launch. Take some video, launch the Facebook app on your phone, input a caption, attach a video and hit post. For the formal reports on the Contest page, copy the embed code and paste it into the html code field. You’re done in a few minutes. Please give me a call or email for help. I’d like to see more live reporting. It gives us a great way to get to know the soaring community and maybe some of the videos will go viral (like the Hobbs’ photo) and we’ll attract more pilots to soaring. It’s fun and easy with advanced smartphones.

Logo Business to Consumer Marketing


My theme for the contest logo that I designed was about the ships. The craft are roughly lined up, left to right, top to bottom, in order of handicap. The weather prediction was so poor that some contestants didn’t even show up.

489 video views – Monday, June 22, First practice day

957 video views – Tuesday, June 23, Second practice day

10:02 a.m. “Jim Lee, 1999 U.S. Hang Glider Champion, tells us what sailplane pilots can learn from hang-glider pilots.” Contestants: Jim Lee, Steve Arnst, Wally Barry and CD John Lubon come from the hang-gliding hobby. Jim shares that hang-glider pilots are immersed in the thermal and can sense subtle temperature difference and smell the thermal. That could be toxic gases from a local steel mill or the pungent smell of manure! Normally it’s the smell of dirt. Jim learned from those experiences needed to circle very tightly to stay in the thermal core, so that was his advice to sailplane pilots.

Jim20Lee2 Facebook_Stats Business to Consumer Marketing

Jim Lee was US Hang Gliding Champion in 1999 and on the winning US World Team in 1993. Photo was taken at the Monte Cucco, Italy, world championships. Jim is flying a Wills Wing Fusion glider, and his harness is a carbon fiber pod that he designed and built to reduce the drag of his body. Jim won our unofficial Sports Nationals.

11:53 a.m. “Don Kroesck, DK, loves his new LAK 17bfes with a nose mounted sustainer engine.” “I like the confidence of exploring the far reaches of the task area and not being concerned about getting back home, plus the benefit of having a 50:1 glider one second to having a sustainer after three switches but always still having a great glide ratio, Don shared.”

1014 video views - June 24 Task: 2 hr MAT (distance from Caesar Creek Soaring Club) 10-Clinton (13 miles to the east)

June_24_Most_popular Facebook_Stats Business to Consumer Marketing

4:50 p.m. TOP VIDEO posted after landing, “Tow plane just took off to get a down pilot at the Sports Class Nats. Gaggle of gliders from above right over Caesar Creek…” This was the most popular video viewed. Everyone must love videos of gaggles.

Jim_Price_IMG_4572 Facebook_Stats Business to Consumer Marketing


Jim Price provided this photo of the beautiful day June 24. In the end it wouldn’t be a contest day. We missed by the slimmest of margins, conditions just too low and soft.

654 video views - June 25, Rain today. 2:16 p.m. TOP VIDEO “Sports Class Nats launch (6/24) is half over. 2500 agl barely a knot reported. Notice the double ice crystal halo around the sun.”


2:23 p.m. Joe Jackson’s land out photos posted, 15K reach, 3.1K post clicks and 198 likes. This indicates photos are still a great thing to post.

At the pilot’s meeting, Hank Nixon, OH, ASW-28, gave Second Place Finisher Manfred Franke, HF, LS-3A, the Razors Edge Award because yesterday he finished just 50 feet above the finish cylinder and only 150 feet over minimum distance but we still didn’t make a day. Tom Holloran, TWH, Mini-Nimbus c, won the unofficial day. Here’s how he did it, “Good flight, strange start, everyone sneaked to Green County and then started for Clinton County, went over Caesar Creek Lake and hung out. Henry Retting, R, Discus 2b, took off first but we hung around until it got better, went to Clinton County, headed for the sunshine and to Lebanon, had more time so went to Harveysburg, Flea Market, Clinton County again and back to CCSC. Fun time.” But none of it mattered since 20% of the pilots that started didn’t make 40 miles.

221 video views - June 26, Sunlight just broke through the clouds at the Sports Nats' third day but there are thunderstorms to the West, which meets the criteria to call the day.

388 video views - June 27, 6:31 p.m., TOP VIDEO, “We did do some flying around the Sports Nats today. It was my, radio-controlled glider at the Caesar Creek Lake dam.”

786 video views - June 28, Posted 13 videos today, that may have been the reason this day got the third highest video view day for the contest, besides the fact that we finally got a contest day in. Henry Retting, R, Discus 2b, won the day. Task: 3hr TAT (distances from Caesar Creek Soaring Club) 43-Richmond, 20 mi radius, (40 miles to the northwest) 09-Clarksville, 10 mi radius, (16 miles to the west) 29-McIntosh, 10 mi radius, (8 miles to the southeast) Distance: 146.68 min, 86.72, 206.6 max

464 video views - June 29, Rainy and cold at the Sports Nats Day 6. Better luck tomorrow.

10:29 a.m. Henry Retting, R, Discus 2b, gave his success report, “Yesterday I had to say the whole day was a perfect day. I had a choice of two folks to help me put my wings together, all done, had a golf cart ready, towed out to the grid and someone was there to mark the spot, it went on from there. 7th to take off and had time to prepare, unfortunately didn’t connect right away, got down to 900 agl, did a jog to avoid a tow plane and hit a three knoter, climbed right back up, then things started to pop, conditions got stronger as the wind died down, clouds streeting, took them to back of first turn point Richmond, fast 80 miles back to Clarksville, hit the steel mill and got really good thermal to cloudbase, a few people there, down wind dash, second one back to McIntosh , went soft, cycling, shift to the north which developed into another cloud street, went to back of third cylinder, came home 6 minutes over. Advice, dialed in 4 knots to the MacCready and followed it. 

8:03 pm, TOP VIDEO, “We can only remember yesterday at the Sports Nats. For me it was one of the greatest soaring adventures ever. It might not look like it from my scores but it's evidence that my goals aren't the same as the others. Sure I like to go cross country but at a much more relaxed and conservative pace. If I had to do it again I would have tried to go a bit faster with a higher MacCready and explore the lift band some more but it wouldn't have been that much different. I had a ball!”

231 video views - June 30. The day was called. It looks better tomorrow. 10:32 a.m. Admiral Hank Nixon, OH, ASW-28, gave an interesting safety report about post stress decision effects and water landings. Always land with the gear down. And John Lubon, JL, ASG 29, mentioned to turn the master switch off if you think about it.

377 video views - July 1, Tom Holloran, TWH, Mini-Nimbus, won the day. Task: 2hr MAT (distances from Caesar Creek Soaring Club) 32-Moraine (17 miles to the northwest)
25-Lebanon (9 miles to the west) 19-Haines Rd. (7 miles to the north)

475 video views - July 2, the fourth highest video view day 8:36 a.m. TOP VIDEO, “360 view at cloud base Wednesday at the Sports Nats…”

10:44 am, “Day 9 Sports Nats - yesterday's winner, Tom Holloran, TWH, Mini-Nimbus, his report of his win July 1 and the prognosis for today.” Tom Holloran, TWH, with his new to him Mini-Nimbus C, tells us how he won the day yesterday at the Sports Nats. Pretty good for the seventh flight in your new ship! Tom hit a beauty right off launch, started out the northeast side, headed to Moraine, went to east over Dayton Wright on the way to Lebanon, went to next turnpoint then to Dayton Wright and Moraine again, then Green, then Clinton, then to Haines Rd. and back to CCSC.

355 video views - July 3 12:32 a.m. Frank Whiteley posts, Landout at Hobbs, 32.7 K reach 12:10 p.m. “Sports Nats is in the bag for this year. Thanks to everyone for participating and we look forward to seeing you on the grid next year. My article for Soaring Magazine will cover the few days we did fly but I'd like to also report on the new members of the soaring community. I met a lot of new pilots to the sport both coming back and transitioning. I think the sport has a great future and we'll help spread the word.” As for the final standings for the two day: 4th place Tom Holloran, 3rd Mark Culpepper, 2nd place Henry Retting, 1st place Jim Lee. It was sad that those beautiful trophies couldn’t be handed out and the contestants got no ranking points.

12:21 pm, last post by Chuck Lohre, “Ending on a pleasant note at the Sports Nats, here's a video of the great conditions last Sunday.”

I hope you enjoyed the new way of reporting. I got many compliments and inquiries on how I did it. Soaring is such a visual sport and easy to record. Our new unlimited bandwidth smartphones are bound to help us promote the sport to the small screen. Our 3,357 fans come from United States 2,421, Brazil 83, Germany 66, Argentina 52, Italy 49, Japan 47, France 41, United Kingdom 41, Canada 38 and so on. In conclusion 86 percent of the “Likers” on the SSA’s Facebook page are men, 20 percent are in the 45-54 age group.

Chuck_Lohre_IMG_4566 Business To Consumer Marketing

Contributor Chuck Lohre. Jim Price photo. Chuck is 4th Saturday Crew Chief at the Caesar Creek Soaring Club and his day job is running Lohre & Associates Marketing Communications. He lives with his wife, Janet Groeber, in Cincinnati, Ohio.

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Green Marketing? Getting Creative with Coveted Sustainability

Thu, Oct 22, 2015 @ 09:05 PM / by Chuck Lohre posted in Green Marketing, Marketing, Internet Marketing, Green Building Marketing, Business to Consumer Marketing, Business to Business Marketing, B2B Marketing, marketing agency


Curbside Recycling Isn’t Enough for Sustainability

Recycling isn’t a new idea, though curbside collection and legally enforced recycling in the United States is only about thirty years old, which is relatively new. If you are old enough to remember either of the World Wars or the Great Depression, then you probably remember collecting scrap metals or re-using household items until they couldn’t be used any longer. If you’re in your thirties or forties, you were probably taught how and what to recycle from a young age; and if you’ve grown up in or around big cities, odds are you know exactly what those crate-sized green bins appearing weekly on either side of the street are doing there. 

While it can often seem like much is being done in the way of recycling, the statistics surrounding waste management are quite astounding. According to the Clean Air Council, enough paper and plastic forks, spoons, and cups are thrown away each year in the US that if one was to line them up, they would circle the globe more than three hundred times. In addition, 102.1 billion plastic bags are used, but less than 1% of those bags are recycled. Even more shocking - every American uses enough paper and wood products each year to bring down a 100-foot-tall Douglas fir; while a typical office worker in the US will use 10,000 sheets of copy paper each year. These are not statistics from twenty years ago - this is what the average American consumes each year in the United States today.

At the time of this writing, the US ranks 33rd in the world on the Environmental Performance Index published by Yale University each year. This ranking takes into consideration multiple aspects of environmental health when calculating each country’s score: health impacts, air quality, water and sanitation, water resources, agriculture, forests, fisheries, biodiversity and habitat, and climate and energy. If, despite all of its resources and the vast amount of knowledge available, the US still comes in 33rd - what can possibly be done to reduce waste and encourage those who are not recycling to begin?

Sustainability Lust

This is where coveted sustainability comes into play. Though it sounds like a complicated and technical environmental science term, it isn’t. "Sustainability" is an idea that focuses on balancing society, economy and the environment in order to improve and protect a community’s current and future health. “Coveted Sustainability” is simply a sustainability that is attractive enough to inspire or provoke others into achieving the same thing. 

mage from Why biophilic architecture works: five reasons and case studies. Click on image to go to site.

Coveted sustainability comes in many different shapes and sizes. Whether it’s a company taking a large, unused landmark and turning it into something that benefits the environment and community, such as The Highline in New York City - a park that was created on the foundation of an abandoned railroad; or a carpenter who builds furniture using only the materials he can find, like abandoned barns or fallen trees; or simply a college student finding an abandoned bookshelf on the side of the road and using the wood to build a desk - all take materials that have already been processed and find creative ways of bringing them new life, saving the environment in the process. 

One Man’s Trash Is Another Man’s Art

Some of the biggest supporters and producers of coveted sustainability have been artists. In the last few years, in fact, there has been a movement meant to bring about an increased awareness of the benefits of recycling using coveted sustainability in art pieces that are designed to inspire. These projects range from environmentally-friendly public artwork like the crocheted bicycles that hit Cape Town, South Africa a few years back to an artist in Berlin who turned trash into playful installations, to a company called Sojourner Cyclery, that builds wooden bikes. In an effort to bring this work and the inspiration it provides to the public, “green” organisations across the country are taking advantage of the wealth of artists delving into coveted sustainability, and putting together shows that will, in effect, advocate for the environment in a unique and powerful way.

But I’m No Artist

Does coveted sustainability translate to the average American? It does if you’re willing to get creative. There are more ways to recycle than simply throwing a milk jug into the bin and bringing it to the curb for collection. Thinking about tossing all of those old cds? Think again. If you aren’t looking to make a profit in recycling, try gluing several together in a creative way to make a coaster, or even a table platter. Paint them - turn them into Christmas ornaments. Want to buy a new comforter for your bed but aren’t quite sure what to do with the old one? With a little needle and thread, you can make several couch cushions from the cotton and material. 

The foundation of sustainability is reinvention. Most items in your home will be made of materials that can be repurposed into something more basic. Items like cotton, wood, paper, plastic, and tin can be broken down and saved for craft projects. Do It Yourself sites are full of ideas for recycling every day household items. Old sheets become rags to wash your car. T-shirts you love but don’t really wear anymore become a unique quilt full of your favourite memories.

Image from Sojourner Cyclery. Click on image to go to site.

Get Inspired - Get Art

If you’re looking for some inspiration to get you started in your own coveted sustainability art installation, why not check out some of the work others are doing? Cincinnati Green put on a “Coveted Sustainability” Art Show at their LEED Platinum Office in Over-the-Rhine Cincinnati. Sojourner Cycling featured a wooden tandem bike ridden across country by a father and son team, and other installations will include anything from vintage IKEA furniture to candy wrapper handbags. After the show, when taking inventory, one piece was stolen, so it proved that sustainability is coveted!

Taking a look at the resources you have access to every day is the first step to improving the sustainability of your environment. Get creative - and don’t forget to have a good time doing it!


"Can You Save Money by Recycling?." money. http://www.money.co.uk/article/1010366-can-you-save-money-by-recycling.htm (accessed May 29, 2014).

"Coveted Sustainability Art Show." http://www.greenumbrella.org/event/coveted-sustainability-art-show (accessed May 29, 2014).

"DIY Network." - Home Improvement How-To & Remodeling Projects. http://www.diynetwork.com/ (accessed May 29, 2014).

"EPI." Environmental Performance Index. http://epi.yale.edu/epi (2014).

"History of Recycling." All-Recycling-Facts.comhttp://www.all-recycling-facts.com/history-of-recycling.html (accessed May 29, 2014).

"Inhabitat | Design For a Better World!." http://inhabitat.com/ (accessed May 29, 2014).

"Michael J. Valdes * Redemptive Acts of Carpentry." http://redemptiveactsofcarpentry.blogspot.com/ (accessed May 29, 2014).

"NC State Sustainability." Sustainability at NC State. http://sustainability.ncsu.edu/about/what-is-sustainability (accessed May 29, 2014).

"SojournerCyclery | hand-made wooden bicycle frames." http://sojournercyclery.com/ (accessed May 29, 2014).

"The High Line." The High Line. http://www.thehighline.org/ (accessed May 29, 2014).

"Waste and Recycling Facts." Clean Air Council. http://www.cleanair.org/Waste/wasteFacts.html (accessed May 29, 2014).

contributed by reader, Emma Harriman

Sustainable marketing is one of the hardest products to sell. Because it can't be sold. It is a belief of the individual. Belief in science and your role in the environment is a life long challendge. If you would like help communicating to those early adopters, give us a call. To learn more about the basics of content marketing, click below.

Strategic Content Creation Handbook by Cincinnati Advertising Agency, Lohre & Associates

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2015 Green Marketing Home Tours

Sat, Jan 03, 2015 @ 09:44 PM / by Chuck Lohre posted in Cincinnati, Business to Consumer Marketing, Business to Business Marketing, B2B Marketing, Cincinnati Advertising, Business to Business Advertising, Business to Consumer Advertising, Cincinnati Advertising Agency


Cincinnati Green Home Tour

Jan 17

Gaitan Residence
Green Home Tour
10 am till Noon

Paul Gaitan has created a wonderful brand new Cincinnati row house in one of the most desirable locations
near Washington Park. Come join us for this first of eight tours scheduled for 2015. Limited to 20 guests, contact Chuck Lohre, chuck@lohre.com, 
513-260-9025 for a reservation.

Wright Residence Green Home Tour

Feb 21

Wright Residence Green Home Tour
10 am till Noon

Heather and James Kinsman of the Nov 2014 tour encouraged architect Edward Wright to share his update on Mid-Century Modern
and LEED home in Northside with us. Limited to 20 guests, contact Chuck Lohre, chuck@lohre.com
513-260-9025 for a reservation.

Cincinnati Business Courier and USGBC Green Business Awards

Mar 5

Cincinnati Business
Courier and Cincinnati
Chapter of the U.S. Green Building Council - Green Business Awards

They have included hundreds of sustainable organizations in the Tri-State. Learn more at USGBC Cincinnati.

Nutter Residence Green Home Tour

Mar 21

Nutter Residence
Green Home Tour
10 am till Noon

One of the leaders in sustainable design in the Tri-State. We have had many student tours at the home and always learn new things about how high performance homes perform and their care. Limited to 20 guests, contact Chuck Lohre, chuck@lohre.com,
513-260-9025 for a reservation.

Gaitan Green Home Tour

The Gaitan Residence is on track to be a LEED Silver home. Tour: Sat., Jan 17, 10 am to Noon - Free, Max of 20 people, Registration required, email chuck@lohre.com or call 513-260-9025. The home is located in the Cincinnati neighborhood of Over-The-Rhine. Address will be provided when you register.

Attendees receive a great swag bag including info about the local U.S. Green Building Council's Green Living Member Circle, Greener Stock, Building Value, Being Green in Cincinnati, Park+Vine, Big Ass Fans, Gilkey Windows, Cincinnati Metro, Rumke Recycling and raffle chance for items from Method Home, Cresbi Crate and more.


Hi friend,

We're offering eight 2015 sustainable home tours in the hope that a community of passionate individuals will come together and promote green building in the Tri-State through the local Chapter of the U.S. Green Building Council's Green Living Member Circle. Here are the other tours for 2015:

• Apr 25, 9 till 11 am - Imago for the Earth Conscious Community, Price Hill, Cincinnati, OH
• May 16, 10 till Noon - Boulter Residence, Frank Lloyd Wright Architect, Clifton, Cincinnati, OH
• Sep 12, 10 till Noon - Fritz Residence, Sun Sugar Farms, Verona, KY
• Oct 3, 10 till Noon - Fischer Residence, Milford, OH
• Nov 14, 10 till Noon - Brad Cooper Tiny Home, Cincinnati, OH

Go to Green-Cincinnati.com to learn more, Limited to 20 guests, contact Chuck Lohre, chuck@lohre.com, 513-260-9025 for a reservation.

Sincerely, Chuck Lohre

"There's no such thing as a free lunch . . .,"Krista Atkins Nutter, Architect.

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Coveted Sustainability: An Art Show in Cincinnati

Thu, Jul 17, 2014 @ 09:24 PM / by Chuck Lohre posted in Cincinnati, Business to Consumer Marketing, Cincinnati Marketing Agencies, Cincinnati Advertising Agency


We hope you can make the show, especially August 1 for LumenoCity. We have great view of Music Hall and the park.

Opening Reception July 25, 2014; Aug. 1, 2014 for LumenoCity and closing Reception August 29, 2014; 6 to 11 p.m. Otherwise by appointment from 9 a.m. to 5 p.m. M-F.

For Immediate Release
From:  Green Cincinnati Education Advocacy and Lohre & Associates, Inc.
Contact: Chuck Lohre, LEED AP ID+C

Coveted Sustainability: An Art Show
A local green advocate/educator presents his curated collection of everyday goods representing the conscience intersection of aesthetics, craft and engineering

Coveted Sustainability Art Show 480x200

(Cincinnati, July 17, 2014) What is art? This question has long challenged philosophers and artists. Art in the invariable march of history is given significance and meaning through emotional reaction, through connection and through intention with the audience. Art is therefore relational. One must relate to the artist, the piece and the story behind it. This is what has sustained art throughout the ages.

Local green educator and conscience materials advocate Chuck Lohre adds to the discussion by presenting “Coveted Sustainability: An Art Show” at his Over-the-Rhine office. Not only will Lohre showcase beautiful objects that represent sustainability, but in the process, will artfully contribute to the sustainable movement here in Cincinnati by combining his passion for all things green with his love of art, engineering, materials and aesthetics.

To spark discussions on whether “beautiful art can be sustainable” Lohre curated a small capsule of commonly used items that range from functionality of a GoSun Solar Stove to the beautiful aesthetics of a handmade wooden tandem bicycle to the exquisiteness of intricately hand-woven baskets from Ghana, Africa.

Lohre has long been inspired by famous architects, Frank Lloyd Wright, Le Corbusier and Walter Gropius, to name a few. It was his love of art and design that drew him into the world of architecture and his appreciation of craft and consciousness that drew him to sustainability. Lohre recognizes the need to give to future generations through an environmentally friendly lifestyle, but he also wants to create a balance between beauty, functionality, engineering and environmentalism, an art in and of itself.

“So much of what we create, consume and use has an impact, on us, on the environment and the people who create it. I wanted to showcase our ability to still have all the aesthetic luxuries we are accustomed to, and yet to do so responsibly. That is why I created ‘Coveted Sustainability,’” says Lohre. “I think the items I found are ‘covetable’ for a variety of reasons ranging from their aesthetic and engineering genius to their eco-friendly function.” They’re also all examples of legacy design, Lohre continues, “Most of the items are built to last and can be handed down to future generations.”

Showcasing these items isn’t simply about presenting their aesthetic appeal, Lohre contends.  Instead, spotlighting the goods is meant to spark a conversation about what they accomplish, how we relate to them and to the people who created them; most important, it is about the stories the items create in the process and finding true meaning in sustainability as we discover their inner beauty:

·      A handmade, wooden tandem bicycle made by Jay Kinsinger of Mt. Carmel, Ohio, and the best-of-show winner from 2014 North American Bike Show, displays the functionality of beautiful walnut wood. To prove it is just as functional as the latest carbon fiber bicycles, Jay and his son rode the bike across the country recently creating beautiful memories embodies in its form and its presence is a true tour de force.
·      Hand-woven baskets from Ghana made by local women. Funds from the sale of these baskets go back to help empower them and improve their livelihoods and their families.
·      GoSun Solar Stove is a locally made lightweight portable stove that has been four years in the making thanks to the efforts of Patrick Sherwin. This stove offers low-income households and those living in developing nations an energy efficient and sanitary method to harness the sun’s energy to cook food.
·      Organic Light Emitting Diodes (OLED) from Phillips Lighting Company will be making one of its first U.S. appearances at the show. OLED makes rollable computer screens possible and will revolutionize portable displays.

These are just a few of the many items on display at the Green Cincinnati offices in Over-the-Rhine. Showcasing these green gems in the greenest office in the city makes Coveted Sustainability a show that no greenie, artist or advocate of either, will want to miss!

NOTE TO EDITORS: Opening Reception July 25, 2014; Aug. 1, 2014 for LumenoCity (our second floor office has a view of Music Hall) and closing Reception August 29, 2014; 6 to 11 p.m. Otherwise by appointment from 9 a.m. to 5 p.m. M-F.

Best Regards,
Chuck Lohre, chuck@lohre.com, President, LEED AP
Green Cincinnati Education Advocacy, LEED Platinum Headquarters, http://www.green-cincinnati.com
126A West 14th Street, 2nd Floor, Cincinnati, OH 45202-7535
877-608-1736, 513-961-1174, Cell 513-260-9025, Fax 513-961-1192
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