Learn more by visiting CHEMICAL PROCESSING where this editorial was published.
(Thanks for the great summary of industrial marketing Mark, as much as things change, things stay the same, good editorial content will always win. With over 40 years in the business myself, we've seen the same changes, our 1964 ad for a receptionist read, "Wanted an attractive young lady with a pleasant speaking voice!")
Do you have more serious problems than worrying about your processing equipment marketing? To get your feet back on the ground, read the following e-Book for advice on the basics of marketing from your MBA class. Or learn more from our Marketing Handbook page.