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Food industry forecast to grow through 2022

Mon, Apr 25, 2016 @ 09:48 AM / by Chuck Lohre posted in Industrial Marketing, Process Equipment Marketing, Food Process Equipment Marketing, Industrial Process Equipment, marketing agency

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Industrial Food Process MachineryArticle snippit from April 2016 VALVE Magazine. By Kate Kunkel, Senior Editor. Greg Johnson president of United Valve also contributed.

The U.S. food industry is forecast to grow at a steady rate of 2.9 percent compound annual growth rate through the year 2022, according to a recent report from PMMI, the Association for Packaging and Processing Technologies. The fastest growing two seg­ments are meat and snack foods.

The 2016 Food Packaging Trends and Advances also reported that the U.S. trails the global market-global growth is forecast at almost twice the U.S. rate. The report says overall growth of the food industry, including food packaging, is driven by emerging markets such as Argentina, Brazil, China and India. It also says that the most innovative food industry segments (snack food, meat, fruits and vegetables, and pet food) are using tools such as films that keep products fresher longer, recycled or biodegradable materials for packaging and single-service portioning.


(Lohre & Associates specializes in marketing food processing equipment, this new product release for our client Roto-Disc is appropriate for this topic so we added it to this post. Currently we are researching economic predictions for future posts on the food, chemical, primary metals and warehousing industries. They will be posted during the Powder Bulk Solids Conference in Chicago next week.)

New Process Transitions Solve Dry Processing Equipment Installation Problems

Industrial Process Transitions by Industrial Valve Marketing Client, Roto-DiscRoto-Disc, Inc., now offers a full-range of process transitions that make the task of mating equipment and piping with non-matching dimensions easier and quicker. Now the dry process industry has a selection of piping, flange and duct transitions available from stock, eliminating the time, expense and hassle of specifying, designing and fabricating transitions from scratch. 

Among the many options available are round-to-square pipe transitions, square and conical reducers, flexible stub adaptors and sanitary pipe/tube extenders with clamp ferrules. Transitions are available with flanges on one or both ends as are flangeless/weld stub transitions. The entire line can easily be adapted to meet custom take-out space requirements and flanges can be drilled to suit. Custom shapes such as offset/oblique, rectangular and double-cone types can also be provided upon request.

Typical materials of construction include type 304 & 316 stainless steel, abrasion resistant steel (AR400), mild steel and Hastelloy but many other materials are also available. Various finishing options are also available including mechanical & electro polish, nickel, chrome & tungsten hardfacing, polymer coatings & glass-bead blast.

Roto-Disc, Inc., www.rotodisc.com, 513-871-2600

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Food Engineering Magazine Field Report Preparation Guide for Process Equipment Marketing

Fri, Dec 18, 2015 @ 04:05 PM / by Chuck Lohre posted in Process Equipment Marketing, Business to Business Marketing, B2B Marketing, Industrial Marketing Content, Marketing Content, Food Process Equipment Marketing, Industrial Process Equipment

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Here are some pointers for preparing a Food Engineering Field Report by Debra Schug—also known as an application story, success story or an application brief for our Dry Processing Technology section. (Application articles are the foundation of any food process equipment marketing campaign. Chuck Lohre)

Food_Engineering_Magazine_Process_Equipment_Marketing.pngA Dry Processing Technology Field Report describes a problem and its solution. It may involve any product used in the food processing industry; for example, feeders, screening equipment, size reduction equipment, mixing/blending, bulk bag filling & discharging, mechanical conveying, pneumatic conveying, dust control, weighing systems, storage systems, micro and macro ingredient handling systems, thermal processing equipment (ovens, dryers) packaging equipment, metal detection/magnetic separation, process control system hardware and software, and so on. If you’re not sure whether your product, application or service applies, please call and we’ll brainstorm it. See sample Dry Processing Technology Field Reports attached.

Absolute requirements for publication

A submittal must contain the following or it will not be used.

  • Body copy of 500 to 700 words
  • At least two end user (food processor) quotes: perhaps one describing the problem and one suggesting that he/she is pleased with the solution, which should be quantifiable. That is, for example, it saved xx amount of time, reduced energy costs by xx percent, or the process improvements increased OEE by xx percent.
  • If you are unable to get end user (food processor) quotes, we may still have interest in the application story. We use this version online and in our bi-monthly eNewsletter. Think of these stories coming from a well know cereal manufacture or leading snack producer perspective. We require the same information, without the processor quotes or references.
  • Name of user company and name and title of person being quoted at the user Company

Quotes from supplier companies will not be used, and will be turned into straight text when appropriate.

  • Photograph of product, service, software at the food processor’s site—not a straight

product shot! Photograph must be print quality; that is high resolution jpg at 300 pixels per inch (ppi). Recommended physical size is at least 5x7 inches. Do not send Web quality. Don’t forget a suggested caption and photo credit. You may send more than one photo. Do not save screen dumps as jpg files! Use a non-destructive format (tif). Call for instructions!

  • Real name of a person, phone number and email at the supplier for more information

(sales contact)—no web addresses or sales@email.com addresses!

  • Your contact info: Name, phone, email, address.

Please advise as to where this story may have already been published. If it has been used on a

competing publication’s website or in a printed magazine, we won’t be able to use it. If it’s been

published on a supplier’s website, we can use it as long as it’s not more than a year old. Obviously, if exclusive rights to use the story have already been given to someone else, please don’t send it to us. Please make sure of this first. Also, be sure you have cleared the story with the processor.

Please note: These stories are used on a FIFO basis (first in, first out). Publishing dates cannot be guaranteed, but complete submissions, of course, will be published before incomplete submissions.

Contact Debra Schug for more information: Debra Schug, Features Editor, Food Engineering,

schugd@bnpmedia.com, 847-405-4068.


If you liked this you may also like to read our Media Relations guidelines.
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Editorial Opportunities for Process Equipment Marketing

Fri, Nov 20, 2015 @ 09:15 AM / by Chuck Lohre posted in Public Relations PR, Industrial Public Relations PR, Process Equipment Marketing, Business to Business Marketing, B2B Marketing, Food Process Equipment Marketing, Industrial Process Equipment

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By Kevin Cronin, Editor-in-Chief, Powder Build Solids, 973-786-6401, kevin.cronin@ubm.com

(This just in from Kevin, we've just started a PR campaign for our client Roto-Disc. You'll see Kevin's placement of our product release at Powder Bulk Solids Online.

 Process_Equipment_Marketing_Roto-Disc_PBS_PR.jpg

All editorial submissions are considered for inclusion on our website at www.powderbulksolids.com, as well as for our e-newsletters, and our print edition, and are free of charge. Call with any questions.

  • Equipment Reviews

- Roughly 150 words; preferably a Word document

- High-resolution jpg that is 300 dpi/ppi at 3 inches wide or larger

- Consideration for front cover/Editor’s Choice page

  • Case Studies/Application Stories

- Exclusivity: not previously published or offered elsewhere

- Roughly 1,000 to 2,000 words

- Few high-resolution images (jpg, 300 dpi/ppi, 3 inches wide) with short captions

  • Technical Articles/“How To” Articles

- Exclusivity: not previously published/offered elsewhere

- Educational/objective, non-promotional

- Up to 2500 words

- Few high-resolution images (jpg, 300 dpi/ppi, 3 inches wide) with short captions

  • Guest Column (“Industry Insight”)

- Appears on page 6 of every issue

- Topic coincides with the editorial focus of the issue (see editorial calendar)

- Educational/objective, non-promotional

- 700 words and a short bio on the author and head shot of author

  • Industry News

- Mergers, acquisitions, expansions, partnerships, promotions, new hires, new reps, etc.

- Includes a link to your/your client’s website

- Notification from me when it is live


For more information on how to write an application story go to the page in our Marketing Handbook.

Strategic Content Creation Handbook by Cincinnati Advertising Agency, Lohre & Associates

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