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Green Education for Our Youngest Citizens – Krista Atkins Nutter

Mon, Mar 13, 2017 @ 08:23 PM / by Chuck Lohre posted in Green Building Marketing, Business to Consumer Marketing


Green-Education-1-1.jpgIn writing for the Green Cincinnati Education Advocacy blog, I often wonder what topics readers of this blog will find most interesting. To educate the public of Cincinnati about green building and green living is kind of a tall order and can encompass many valuable topics. As someone with a background in design and architecture, I sometimes find myself leaning in the direction of construction-related topics that might not resonate strongly with the general public, so for this piece, I thought I would concentrate on my other background: education. Since Green Cincinnati Education Advocacy focuses primarily on education anyway, I decided to take a look at one area of green education that’s becoming more popular internationally, as well as right here in Cincinnati.


Green-Education-2.jpgYou might have noticed that over the past decade or so, many K-12 schools in the Cincinnati area have been emphasizing sustainable or green principles in their construction or renovations. According to their website, about two dozen schools in the Cincinnati Public School system have achieved LEED Silver or higher, and all of the universities within the 513 area code are ranked highly by Princeton Review’s Guide to Green Colleges (2014). Schools such as Northern Kentucky’s Twenhofel Middle School, built in 2005-2006 and CPS’s Pleasant Ridge Montessori School built in 2009 were pioneer green schools in the Cincinnati area. Certainly all of these green schools are beneficial not only because they are green in and of themselves, but also in that they serve to educate those who work and learn inside of them every day. The schools themselves are learning tools.   However, what about early childhood education? In what ways can we reach the youngest of minds in green education and advocacy?

In September of 2010, I traveled as a faculty sponsor on a study-abroad trip called Sustainability in Scandinavia. I took 20 design and architecture students to Denmark and Sweden for ten days to study the region’s culture, industry, and policies as they related to sustainability. One of the “field trips” we took was to a children’s school in Copenhagen, where we learned about the adaptive reuse of the building - the school was located in a formerly abandoned factory warehouse building and used a myriad of green building techniques to reduce energy consumption and keep the interior healthy for the children. We also learned that Scandinavian children spend significantly more time outdoors during instructional time than American children, in all types of weather. They are encouraged to explore their outdoor environment as part of their learning, using nature itself as a tool to grow academically. Ironically, I have a cousin who lives in Karlstad, Sweden who works in a preschool there. She shares her insight with me often, reinforcing the ideas of outdoor learning labs, and sending me video of her little students exploring outside even during Sweden’s long and dark winter.

Green Education 3.jpgA few months ago, Emily Freeman penned an article called “The Outdoor Preschool Movement” for the Sierra Club online blog. When I read the article, I thought of two things right away: my trip to Scandinavia and my neighbor, the Cincinnati Nature Center. Freeman discusses nature-based learning of traditional concepts – such as counting chicken’s eggs for math lessons and learning colors by identifying different types of leaves in autumn – but also how outdoor preschool teaches children soft-skills such as preparedness, adaptability, result and consequence, and so forth. The children participate in outdoor learning regardless of weather, so they learn to dress appropriately and they learn what the ramifications are of a full day spent in the rain or snow versus the sunshine. They learn how to seek shelter or shade when needed, and how to take turns when climbing on downed logs instead of colorful playground equipment. They also learn about insects, plants, and animals; and caretakers feel they are “laying the groundwork for environmental citizenship.”   Here in Cincinnati, we have many preschools, but none as in-tuned with the outdoor preschool movement (that I know of), as the Cincinnati Nature Center’s Nature Preschool. The school’s philosophy is “the main purpose of outdoor education is to provide meaningful contextual experiences that complement and expand classroom instruction.”   They also note National Wildlife Federation research in a 2010 survey of educators which shows that 75% of educators surveyed: “believed students who spend regular time outdoors tend to be more creative and better able to problem-solve in the classroom. (NWF 2010)” The CNC Nature Preschool offers hundreds of acres of forest, creeks, and meadows for children to explore, in addition to seasonal activities such as maple syrup harvesting, birdwatching, tracking Monarch Butterflies and more. Instead of a playground, they offer a natural play-scape with logs, sticks, rocks, and other things from nature to build with and climb on – of course under the supervision of staff. The CNC also offers summer camps for older children and programs for scouts and homeschool children as well. You can read more about CNC’s Nature Preschool in this Cincinnati Magazine article, Childcare and Education by Mike Boyer.

Homeschool parents have long touted the benefits of outdoor education as well, using field experiments and outdoor exploration as a means to achieve (or exceed) state academic standards for their children. While her children were not homeschooled, a friend and neighbor of mine is a stay at home mom who did not send any of her four children to a traditional preschool. Instead, she created her own preschool curriculum and focused on outdoor learning as much as possible. She purchased a family membership to the Cincinnati Nature Center, so she had access to many of the programs and trails there on a daily basis for her children. In addition, she utilized Hamilton, Clermont, Butler, and Warren Counties’ park systems to supplement and offer variety in outdoor locations for her children. Her teaching style focused on outdoor play and real-world scenarios such as grocery shopping, hiking, and apple and berry-picking to teach her young children. She also spent a lot of time at the Cincinnati Zoo, Newport Aquarium, and the many libraries, museums and playhouses in Cincinnati to expose her children to theater, art, and music. Many weekday morning programs at these locations are free or low cost. Her four children are now in grades 5 through 9 and attend traditional public school. All of them have been tested as gifted and are straight A students, which she attributes to having spent their preschool years outdoors in the world exploring the environment and learning about citizenship, philanthropy, conservation, stewardship, and Leave No Trace principles.

The Cincinnati region has a number of places that align with these philosophies, and it’s clear that they are intertwined with green building, energy conservation, and many other green concepts. So, while Green Cincinnati Education Advocacy focuses mostly on green education for grown-up homeowners and business-people, it’s still important to remember that sustainability and environmental stewardship are concepts that even the youngest of children can learn and appreciate!

Green-Home-Design.jpg(This week's post comes from Krista Nutter, LEED AP, MS Arch. A college design educator and administrator at a CIDA-accredited program, a sustainable building consultant, and designer/owner of an award-winning, Energy-Star 5+, passive solar, solar electric, high-performance green home in Cincinnati, Ohio. Her home was on the USGBC Cincinnati Green Home tour in 2015. Learn more about it at the house blog.)


Interested in learning more? Here's the "Greenest Home in the World."


If you would like to "Do the right thing," join me for lunch. Click the button to send me an email.
Complimentary Green Building Consultation
What's the best way to learn about Green Building? Join the local USGBC Chapter.
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High Performance Tiny Homes and Tiny Spaces

Mon, Mar 06, 2017 @ 06:26 PM / by Chuck Lohre posted in Green Building Marketing, Business to Consumer Marketing


Hi Tiny Home Enthusists, from Grace and Corbett Lunsford.

First, thanks so much for following our #TinyLab's Proof Is Possible Tour across the U.S.! We're so thrilled that our adventure brought over 7,000 people through our high performance tiny house on wheels, and brought more attention to just doing things the right way in high performance tiny homes' construction.


We just today released an awesome online course called HOME PERFORMANCE FOR TINY SPACES, based on all we learned from the design, building, and touring of the #TinyLab (and there's nothing like it out there). If you'd like to dig deep into the invisible forces that make a tiny space feel, sound, and smell great (or the opposite), you'll love this 4-module lecture course!

It's got tons of amazing video content, worksheets and other downloads, and you have access forever. It's normally $75, BUT FOR OUR FRIENDS WHO PAID ATTENTION TO OUR TOUR, IT'S 20% OFF.

Until June 1, enter promo code PROOFTOUR to get your 20% discount on this course- and enjoy revisiting these unique lessons forever!


See you down the road we hope! PS- Enjoy the 'Lessons Learned' video below to see Nanette steal the show. 
Corbett, Grace, and Nanette (#TinyLab crew)


Interested in learning more? Here's the "Greenest Home in the World."


If you would like to "Do the right thing," join me for lunch. Click the button to send me an email.
Complimentary Green Building Consultation
What's the best way to learn about Green Building? Join the local USGBC Chapter.
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Tiny Home - Tiny Lab - Tiny Space Needed

Mon, Feb 27, 2017 @ 10:43 PM / by Chuck Lohre posted in Green Building Marketing, Business to Consumer Marketing


On a warm summer day in 2016 Grace and Corbett Lunsford brought their tiny home on wheels to Cincinnati.


"Corbett and Grace and their new baby went on a 20-city U.S. Tour from April 2016-January 2017 in the world's highest performance tiny house on wheels, the #TinyLab. Their mission was simple: to revolutionize the home market by teaching consumers and contractors alike to use scientific testing to prove the work gets done to quality standards." Learn more.


I spoke to Kathy Kennedy there and learned more about her efforts to build a simlar small footprint home that can have equally healthy indoor environment. Here's a letter she asked us to share with you.


I've illustrated this "Tiny Home - Tiny Lab" post with photos I took at the event, sponsored by Julie Toliver.and her business Energy Fitness For Homes.



"I am planning on building a tiny home out of non-toxic materials. Once I get through the process, I would love to advise others on building this type of home. All materials used will focus on reducing off-gassing VOCs, i.e. attempting to optimize indoor air quality. We are planning on putting the home on a trailer but may consider putting it on a temporary foundation.
We are looking for a site to place this tiny home. We would most likely need electric, sewer and water access but may try to make this as off-grid as possible. If you would consider allowing us to build this on a property you own or if you know someone who might be interested, please let me know. Thank you! I have attached some photos on what we are considering building for your review. We will most likely make ours a little more attractive!

P.S. I, unfortunately, was having laminate flooring installed in my home a few years ago and the release of the formaldehyde damaged my lungs and my nervous system. I am one of the estimated 10 to 20% of those who can become sensitized to formaldehyde. Things I didn't know and now do - formaldehyde is added to ground beef to preserve it (attributed to Dr. Hari Sharma - Retired Director of Natural Cancer Prevention Research at The Ohio Sate University), formaldehyde is introduced in mattresses and most clothing is treated with formaldehyde to make it wrinkle-free or to reduce wrinkles during shipping (Consumer Product Safety Commission website).
Formaldehyde can also be found in glues, carpet, paints, pressed wood furniture, etc. Once exposed to formaldehyde, sensitization occurs with lesser and lesser amounts of exposure. Please don't let this happen to you! Here is a website that will give you additional information on the effects of formaldehyde: http://www.consultox.com/toxicology-formaldehyde.shtml.

Kathryn Kennedy


Here are a few videos from the tour.



Interested in learning more? Here's the "Greenest Home in the World."


If you would like to "Do the right thing," join me for lunch. Click the button to send me an email.
Complimentary Green Building Consultation
What's the best way to learn about Green Building? Join the local USGBC Chapter.
Read More

Industrial Marketing Plan

Fri, Feb 24, 2017 @ 12:39 PM / by Chuck Lohre posted in Industrial Marketing, Marketing Communications, Industrial Advertising, Marketing, Industrial Branding, Green Building Marketing, Process Equipment Marketing, Industrial Website Design, Metalworking Equipment Marketing, Construction Equipment Marketing, Mining Equipment Marketing, Business to Consumer Marketing, Industrial Marketing Handbook, Website Design, Business to Business Marketing, Industrial Marketing Content



Here's a three-year industrial marketing plan. The goal of the plan is to generate new opportunities and markets to apply the client's technology. Existing markets will also be targeted for new applications.

Our proposal starts with basic educational publicity as the foundation for a modern internet marketing campaign. Marketing today is based on the fact that customers are educating themselves well in advance, before contacting any potential suppliers. They are doing this almost exclusively on the internet. Unless a company plays a role in the engineer’s education, they stand little chance of being the preferred supplier for a new product component. Traditional technical journals, many still in print, are the gate-keepers of the best technical content. Good publicity campaigns work with the editors and publishers of the trade journals as well as technical conferences. If your educational publicity campaigns are picked up by the technical press, you can be assured that it is worthy of investment, because of the long life the educational material will have, and the many ways it can be repurposed as video, audio, slide shows, demonstrations and presentations.


PART ONE - Publicity

The first part of the proposal is a publicity campaign that would publish information to markets that already use the client's technology as well as a broader audiences of manufacturing engineers. This publicity campaign would also include managing free listings in buyer’s guides across print and internet media. The estimated cost for the year-long campaign is $25,000, billable monthly. (The VALUE of the product information placement in print and internet media for the year is estimated to be $35,000.)

PART TWO - Advertising

The second part of the proposal is advertising in existing industry buyer’s guides and manufacturing engineering company capability listings in print and internet media. This modest campaign will reinforce the product publicity and provide introduction to the publishers and editors of our markets that we are a contributor to the news and education of the industry. Advertisement writing, design and production will be quoted separately. The estimated budget for the year-long campaign is approximately $25,000. We estimate this budget will include four of five placements, primarily in the media’s directories or special editorial focuses on our markets. High domain authority links to your site are on of the best ways to get Google to rank your pages higher. It's great that we can purchase such links at affordable rates.

PART THREE - Technical articles

The last part of the proposal is the educational publishing phase. The publicity and advertising phases need to be in place first. Strategic topics will be chosen, and articles pitched to the print and internet media editors to meet their needs. A series of blog posts for the client's site will be published and promoted to the internet channels manufacturing engineers use for product research and development. You can expect a THREE TIMES ROI VALUE on the yearly investment of $25,000. We estimate two articles could be published and approximately 24 blog posts written. This estimate for articles and blogging doesn’t include 100 percent of the writing of the articles and blogs. Blog and article topics will be estimated based on content. If sufficient educational material is available for Lohre to edit, the majority of the cost can be included. The primary article and blog topics will educate manufacturing engineers about designing and selecting your product or service for their application. They will not be specifically about the client's company. This is a requirement of the print and internet media editors. Here is an example of an article we wrote for Stedman Machine Company. The editor, Darren Constantino, uses it as an example of appropriate writing for feature articles in PIT & QUARRY.

PART FOUR - Feedback and Improvement

Continual improvement will be the focus in the following years of the continued publicity, advertising and educational publishing program. After the first year, enough data from website traffic and company contact information should be gathered to estimate the investment required to meet marketing goals.

In summary, the industrial marketing plan focuses on promoting the educational material developed. The web site will need to be front and center for promotion and also used as a tool to gather prospects' email contact information for nurturing with material suitable for the consideration and decision stages of the buying cycle.

Download our free guide to Sales Lead Generation.

Sales Lead Generation Guide by Cincinnati Marketing Agency Lohre & Associates

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It’s Lonely Being A Green Marketer in Cincinnati

Wed, Jan 13, 2016 @ 12:18 AM / by Chuck Lohre posted in Industrial Marketing, Marketing, Green Building Marketing, Cincinnati Marketing Agencies, Cincinnati Marketing, Branding Agency, Graphic Design Agency, Industrial Marketing Agency, Design Agency, Cincinnati Marketing Firm, Advertising Agency


Last week our office was on top of the Cincinnati Business Courier's Greenest Projects in the Tri-State for the third year in a row. I wish I were not leading this list.

Let me explain.

We LEED Certified our office Platinum for less than $12 per square foot. We did all of the work, LEED documentation and I was the LEED AP on the project. But very few businesses are doing it. It doesn’t take money; it takes time and common sense. Not designy, not cool, not expensive, not fashionable, not somebody else's opinion of what is beautiful. Learn more.


You don’t build sustainably just to save money. The money part is out of sync with life and ecology. But that doesn't mean sustainability has to cost more. Money is only something we all agree has value. In the future, we will agree that nature has value as well. The ecologies of the planet are more productive rather than monocultures that benefit a few. Photo from the Wilderness Society

When I learned about the holistic LEED, Leadership in Energy and Environmental Design, process; I went all in, started a new brand, Green Cincinnati Education Advocacy, and created the Greenest project in the Tri-State. Big deal, only emersion DESIGN, Melink Corporation and Greensource Cincinnati are Green Building practitioners that have LEED Platinum offices. This article is in response to being the number one office on the Cincinnati Business Courier's Greenest Tri-State Projects list three years in a row. I want to reach out to others that want a more environmental reason to build a project. It doesn't cost more, it performs better, and it tells a more realistic story about our environment and the future of mankind. Our office was included in an article titled, "10 of the World's Greenest Offices."

Like all civilizations, all of the questions of the past are still present. The only thing slowly growing and becoming more accurate over time is science, it will provide the answers. In the '70s, we looked to ecology for the answers. At the time, ecology was a young science and didn't have the answers. Now the study of ecology has a path to the answers. We need to continue to learn and take action. I'm using all of my marketing knowledge to offer the public a chance to learn more. Join us at the South West Ohio Chapter of the USGBC's tours of local Green Homes this year. It's a small group of only a few hundred that are interested. Even fewer commercial project owners are interested or even know what's possible. The first words out of their architect, engineer and builder's mouth is, "Green is more expensive." That's expensive in their mind; it doesn't have to be in yours. Please get in touch if you have any questions about building sustainably or subscribe to our Green tour announcement newsletter. Hopefully next year we won't be the Greenest in Cincinnati.

Living Building Challenge Green_Building Marketing-1.jpgThe Energy Lab at Hawaii Preparatory Academy is a great example of the future (photo) and my new favorite building.

Chuck Lohre LEED AP ID+C is president of Lohre & Associates Marketing Communications, which specializes, in industrial marketing. In 2007, he started Green Cincinnati Education Advocacy a Green Building consulting firm specializing environmental education, LEED Documentation and Green marketing. Chuck’s on the boards of Greater Cincinnati Earth (Day) Coalition and ReSource.

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Get Ready for Another Year of Growth (Construction Equipment Marketing)

Mon, Jan 04, 2016 @ 12:53 PM / by Chuck Lohre posted in Industrial Marketing, Industrial Advertising, Green Building Marketing, Construction Equipment Marketing, Business to Business Marketing, B2B Marketing, B2B Advertising, Business to Business Advertising, Construction Equipment Marketing and Advertising


(We sure have come a long way from the 30% cut in manufacturing in 2008. Finally construction equipment and green building marketing can get back on it's feet and soap box.  This editorial by Mike Eby, Editor-in-Chief, EC&M, sums up the good news. We're looking forward to promoting our clients' solar energy offerings, sustainable building certifications and Green Building marketing home tours. They launched last year and we're alreaady booking them up this year. Learn more and register for the tours if you like. )

Mike Eby

 The data has been gathered, tabulated, and analyzed by a number of different independent researchers and construction economists — and the news is good. Despite a number of economic and political factors taking their toll throughout the world, the groups we follow on a regular basis here at home remain upbeat in their 2016 construction forecasts. Most market segments remain on an upward trajectory or are expected to fall off only slightly from the solid numbers posted this year. Turn to the “2016 Construction Forecast” special report on page 18 for more details.

As noted in FMI’s 3rd Quarter “Construction Outlook Report,” analysts expect 6% growth in 2015 and another 7% next year — reaching a level of $1.09 trillion, the highest total since 2008 (unadjusted for inflation). This report notes the major driving force behind this year’s growth is the manufacturing sector, which posted an impressive 18% jump. Although the firm forecasts this pace will back down a bit in the next three years, it still predicts gains in the 5% to 7% range during this time frame. The other nonresidential market sectors that are posting solid numbers and should continue to do so in 2016 include: lodging (12%), commercial (10%), transportation (9%), amusement and recreation (8%), and office (7%). FMI also notes the residential sector will post gains of 10% this year. The momentum that’s been building in this sector will continue in 2016, as its forecast calls for another 9% rise next year.

As noted in the “2016 Dodge Construction Outlook Report,” total construction starts are estimated to rise 13% to $675 billion in 2015. This group notes that a good portion of this increase came from the electric utility and gas plant categories (a whopping 159% bump). In addition, the residential sector is providing a greater contribution to this current expansion as compared to last year (18%). Looking ahead to 2016, the numbers still look pretty strong in most categories. Dodge forecasts total construction starts to rise 6%, reaching a spending level of $712 billion. Individual market sector growth projections are as follows: single-family housing (20%), multifamily housing (7%), commercial buildings (11%), and institutional buildings (9%). However, its report does note a bit of a drop-off in the manufacturing buildings (-1%) and electric utilities/gas plants (-43%) categories. The big falloff in the second category is directly related to a pullback in the large petrochemical and new power plant sectors.

A quick look at the regional construction starts data in the Dodge report reveals a few interesting projections. Single-family starts should be strong in all regions — so should multifamily, with the exception of the Midwest. The commercial and manufacturing markets will be strongest in the Midwest and Atlantic regions next year. And the institutional and other category should post double-digit growth rates in the Northeast and South Atlantic regions. As you might expect, the South Central region will be hit the hardest in the nonbuilding construction category.

It appears the slow and steady growth of construction activity that’s taken place over the last several years has become a trend. This is the type of news we all like to hear as we move into another exciting and challenging year. I wish everyone out there a Happy New Year. May your business prosper and your personal life be filled with joy.

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Green Building Marketing - USGBC 2016 Green Home Tours

Sun, Dec 06, 2015 @ 07:00 PM / by Chuck Lohre posted in Green Events, Green Building Marketing, Business to Business Marketing, B2B Marketing, B2B Advertising, Business to Business Advertising


Announcing the 2016 U.S. Green Building Council Southwest Ohio Regional Chapter Green Living Member Circle Green Home tour schedule. Eight of the most significant sustainable homes in the Greater Cincinnati area. 

Mission: To provide education on sustainability in everyday tasks by promoting household environmentally sound practices targeting LEED, Energy Star, home gardening, existing building reuse, historical preservation, renewable home energy and sustainable remodeling.

Member Circle Info: Chair: Chuck Lohre, meetings shared with Residential Green Building Member Circle. Learn more at usgbc-cincinnati.org/about-us/committeesmember-circles/residential-green-builders-member-circle.

Green Home Tours: The eight tours per year are listed below. Contact Chair Chuck Lohre to join the Chapter, receive newsletter or register for any of the tours, Chuck@Lohre.com, 513-260-9025. Chapter membership gets you in free to the tours (you can bring a guest). Non-members are asked to donate $15 per person. Tours are sponsored by The Sustainable Partnership of Cincinnati, a group of businesses offering sustainable products and services to create sustainable homes and offices. Learn more at www.tspcincy.com.

January 16, 2016; 10 am till Noon: Moothart Residence – Northside, Cincinnati. LEED Gold. This modern home design has a number of notable sustainable design features, utilizing corrugated metal fiber cement panels, and cedar on the exterior. Passive solar orientation was implemented in the design. The walls and roof were constructed of structural insulation panels (SIPs) which make the house extremely well insulated and quiet. There is a large south facing white metal roof. It is orientated for future solar panels/home battery installation. Learn more. We’re looking for a Chapter member to be the “House Captain” of this tour. You just need to arrive early with the coffee and pastries, introduce the Chapter and the homeowner.

February 20, 2016; 10 am till Noon: Labbe Residence in Montgomery, OH – 
LEED Silver, Architect owned home which will show off its passive solar design in February. Learn more at Stephanie Labbe’s site page on the home.  The home was featured in “Being Green in Cincinnati, Page 50. David Oen is the House Captain.

March 19, 2016; 10 am till Noon: Alscher Hancock Residence in Clifton - This new construction LEED Platinum home is designed for “aging in place” with “minimal utility bills.” The double-butterfly roof conceals over 5,000 watts of solar photovoltaic capacity, and the small front yard conceals three 250-foot geothermal wells serving the 4-ton system that not only heats and cools the house but provides all of its hot water as a natural by-product. Learn more at the home’s blog.  Brent Coleman’s article in the Cincinnati Enquirer. We’re looking for a Chapter member to be the “House Captain” of this tour. You just need to arrive early with the coffee and pastries, introduce the Chapter and the homeowner.

Andy's view
April 16, 2016; 10 am till Noon: Holzhauser Residence, OTR Downtown Cincinnati
 – Renovation to hopefully LEED Platinum. Project includes rental as well as the owner’s residence. Photo is the view across the street. Heather Curless of Greener Stock is House Captain.

Gradually Going Green canning
May 21, 2016; 10 am till Noon: Bacher Residence, Norwood, Ohio
 – 990 sqf  home with an organic garden. 1940s construction of poured concrete offers excellent air sealing. Learn more at Stephanie Backer’s Facebook page “Gradually Going Green.” We’re looking for a Chapter member to be the “House Captain” of this tour. You just need to arrive early with the coffee and pastries, introduce the Chapter and the homeowner.

Cincinnati Green Marketing Green Home Tour
September 17, 2016; 10 am till Noon: Whitney Residence, Anderson, OH – A “Quonset Roof” style barn conversion with geo-thermal and radiant heat. Learn more from Nancy Kibbee’s article in “Natural Interiors.” House Trends’ articles: “Remodeling ideas create a barn re-born” and “Home remodel gives new life to barn.“ We’re looking for a Chapter member to be the “House Captain” of this tour. You just need to arrive early with the coffee and pastries, introduce the Chapter and the homeowner.

Rauh House
October 15, 2016; 10 am till Noon: Rauh Residence, Woodlawn, OH – John Becker designed residence, considered the first international style home in the region. Built 1938. Completely restored in 2013 by the Cincinnati Preservation Association to it’s original plan and upgraded with the latest energy efficiency methods including geo-thermal, added insulation and high performance glazing. Learn more.  We’re looking for a Chapter member to be the “House Captain” of this tour. You just need to arrive early with the coffee and pastries, introduce the Chapter and the homeowner.

November 19, 2016; 10 am till Noon: Walters Residence, East Walnut Hills – 
Samuel Hannaford Home restoration, hopefully to LEED Platinum Certification. Learn more, photo from Brent Coleman’s article for Channel 9. We’re looking for a Chapter member to be the “House Captain” of this tour. You just need to arrive early with the coffee and pastries, introduce the Chapter and the homeowner.

Learn more.

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One Hour Green Building Marketing Tour of Cincinnati

Wed, Dec 02, 2015 @ 12:37 AM / by Chuck Lohre posted in Cincinnati, Green Building Marketing, Cincinnati Advertising, Cincinnati Marketing

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Cincinnati Ohio has one of the most concentrated LEED building collections in the world. A quick one hour tour will show you who's a part of this movement.

William_Manning_CplusRA1-300.jpgThe tour starts at the Fire Station No. 9 in Avondale. After your breakfast at Sugar N Spice, step out side and notice the gleaming white concrete blocks that keep the building cool in the summer. The solar shades on the south side also help along with the concrete parking areas. The grounds have native and adaptive landscaping. The polished concrete floors are stained blue in the living quarters. We have used the community room for classes to pass the LEED AP exam. The only problem is that you have to evacuate if the house gets a call requiring all the trucks to leave! Green Cincinnati Education Advocacy hosted an educational event for the opening of the station. Mayor Mark Mallory came and addressed the attendees.

North_Avondale_School_-_2-300.jpgAs we travel south on Reading Road to the North Avondale Cincinnati Public School we'll discuss how Ginny Frazier, a teacher at CPS who couldn't catch a breath in the new schools CPS was building, partnered with Joel Stout, president of the local chapter of the U.S. Green Building Council, to convince CPS to build to LEED standards and along the way got legislation passed in Ohio to require all educational funds reach LEED standards. North Avondale has an active after school green mentoring program run by Ginny Frazier and her Alliance for Interconnection and Connectivity non-profit enviromental advocacy organization. Ohio Leads the Nation with 100 LEED-Certified Public Schools and Hundreds More in the Pipeline,"Ohio is the recognized nationwide leader in sustainable school design, with more than 300 total schools either registered or certified through LEED. On average, Ohio’s first 100 certified schools have been designed to use 35 percent less energy and an average of 37 percent less water than comparable buildings constructed and operated to traditional standards. In addition, these schools provide healthier indoor environments conducive to learning."

1706_Martha1_Northwind_-_12_-300.jpgBut city buildings and schools aren't the only revolution going on in Cincinnati, in 2007 the city wanted to encourage sustainable homes and chose the USGBC LEED requirements to take all the paper work out of the program. It took off like gangbusters, developers turned around in their tracks to the suburbs and returned to build exclusively within Cincinnati. The owners of these homes bring valuable income tax, improve the building base and provide jobs in the city. The next stop will be the Northwind Subdivision of Potter Hill Homes in Northside. It's a cute collection of smaller LEED Silver homes. Of all the many homes in the neighborhood only one owner didn't want the LEED Certification. Potter Hill Homes also offers a solar panel and geothermal package to help the home approach net-zero energy.

P1080309_-_300.jpgNext stop on the wild side. The Cincinnati Zoo also started the movement with zoos in the nation with the Harold C Schott Education Center. This building is a good representation of what a fully featured green building. From the orientation of the building with the solar panels facing the sun and one of the state largest rain gardens in front. The interior of the building tells a visual story of a building you can almost eat: the linoleum floor, wheat straw board, shellac finish, cement paneling and top it off with one of the first waterless urinals in the city. As we drive by the 1600 watt solar panel array which anchors the LEED Platinum entrance village, it produces 20% of the zoo electricity. When the public parks their car under the array and sees solar energy in action, they know renewable energy is here to stay. The zoo represents one of the city's best marketing tools, it attracts visitors from all walks of life. New converts can see how the zoo's projects contribute to sustainability and their excellent signage takes it home for them. You'll note in the photo that the Entry Village restrooms have solar hot water generators on the roof.

UC_Steger_-_2_-300.jpgCincinnati has another pioneer in sustainable building practices, the University of Cincinnati. Through the vision of the University's architect, Mary Beth McGrew, the university recognizes the quality of construction of the LEED process and that it represents the best value for their supporters and doners. UC built one of the first LEED projects in the region in 2002, the Recreation Center and quickly followed up with a unique building that took lemons and made lemonade. The Steger Student Center is an worldwide award winning project that uses the long narrow site which faced the sun and used it to bring light and beautiful views to the occupants. UC has renovated the Van Worner and the Teacher's college as well, demonstrating that you can reuse existing shells and preserve the history and quality of the university while being sustainable.

Lohre_And_Assoc_-_1_-_300.jpgAs we get closer to downtown, we'll cruise by our LEED Platinum office or condo at 126A West 14th St. just to the north of Washington Park, which was built to LEED standards but never certified. One reason I could tell is that they ran the ventilation fans like mad for a several days before opening to meet the indoor air quality standrads. You have to pump 24 cubic feet of air for each square foot of floor space before occupancy!  Our office is the Greenest Office in Cincinnati as awarded by the Cincinnati Business Courier. They started ranking the Green Buildings in Cincinnati in 2014. It's one list we wish we weren't on top of! The office has also been included in a blog post of the top ten Greenest Projects in the world. We're very proud of our sustainable space. 

Times_Star_300.jpgNext is the Times Star Building. Built in 1933 by the Taft Family it was designed as a newspaper production facility. The long low section housed the printing presses and the 14 story tower was home to the Tafts apartment on top and the executive offices below. It's a great building to tour and much appreciated in Cincinnati. Congratulations to Hamilton County for making the effort to make this star shine. It took quite a bit of work to improve the heating systems, lighting systems, water systems, windows, reduce off gassing of interior furniture and improve interior air quality. Recycling and sustainable consumable programs were also put in place.

P1080358_-300.jpgWe'll wind up our tour at the LEED Certified Moerlein Lager House. Cincinnati's first LEED resturant and the Cincinnati Park Board's first LEED project. Really there another attempt for the first LEED restaurant in Cincinnati but an error in their application prevented it from becoming certified. To obtain the tax abatement for a commercial project you have to get approval from the city before starting construction. The confusion came about because for homes in Cincinnati to get the tax abatement you have to get your LEED Certification first and then apply for the tax abatement. The same thing happened to another project but at least we were able to get it LEED Platinum Certified. If and when it ever is used for residential, it will be able to receive the Cincinnati tax abatement.

I hope you have enjoyed this tour of Cincinnati's LEED projects. Our most recent effort to promote the local Chapter of the U.S. Green Building Council has been a series of Green Home tours. You can learn more at the Green Living Member Circle website page. I hope to see you on one of the tours. Subscribe to our newsletter if you would like to get the tour announcements. And as always, I'm available to walk you through the things you can do sustainably for your home or office. Just stop by our office and we can catch some lunch in OTR.

OSFC Executive Director Richard Hickman called today’s announcement “exciting, and certainly a statement on how Ohio has embraced environmentally friendly design. These projects, which represent a commitment to both our schoolchildren and the future of our environment, are the direct result of innovative teamwork from architects, construction managers, trade contractors and our project partners, the local school districts. I commend them for their accomplishments.”

Ohio is the recognized nationwide leader in sustainable school design, with more than 300 total schools either registered or certified through LEED. On average, Ohio’s first 100 certified schools have been designed to use 35 percent less energy and an average of 37 percent less water than comparable buildings constructed and operated to traditional standards. In addition, these schools provide healthier indoor environments conducive to learning.

- See more at: http://ohio.realestaterama.com/2013/12/11/ohio-leads-the-nation-with-100-leed-certified-public-schools-and-hundreds-more-in-the-pipeline-ID0631.html?utm_source=facebook&utm_medium=social&utm_content=3248445#sthash.DimOQXrs.dpuf
Ohio Leads the Nation with 100 LEED-Certified Public Schools and Hundreds More in the Pipeline - See more at: http://ohio.realestaterama.com/2013/12/11/ohio-leads-the-nation-with-100-leed-certified-public-schools-and-hundreds-more-in-the-pipeline-ID0631.html?utm_source=facebook&utm_medium=social&utm_content=3248445#sthash.DimOQXrs.dpuf
Ohio Leads the Nation with 100 LEED-Certified Public Schools and Hundreds More in the Pipeline - See more at: http://ohio.realestaterama.com/2013/12/11/ohio-leads-the-nation-with-100-leed-certified-public-schools-and-hundreds-more-in-the-pipeline-ID0631.html?utm_source=facebook&utm_medium=social&utm_content=3248445#sthash.DimOQXrs.dpuf
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A Friendly Hand with Your New Year's Industrial Marketing Communications

Fri, Nov 27, 2015 @ 03:36 PM / by Chuck Lohre posted in Green Building Marketing, Process Equipment Marketing, Metalworking Equipment Marketing, Construction Equipment Marketing, Mining Equipment Marketing, Industrial Marketing Handbook


Thumb - Integrate
Make your website Content Management System (CMS) work with your customer and prospect relationship management system (CRM). Trying to maintain your site, blog, social media and smart phone apps in four different places is impossible. There are many applications that can integrate them. Some recommended applications that help pull all of these pieces of your marketing mix together: Wordpress, Hubspot and Marketo.

five.jpgForefinger - Make Your Website Personal

These days, people expect to have a personal experience when they visit a website, whether it’s to get information or to purchase a product. Either way, it’s up to you to make your site as pleasant an experience as possible. This can work just as well if your business is serious or highly technical. By learning what customers like most, you can adjust your site to cater to your customer. This kind of updating is never a one-time deal where you set it and forget it. This is not how you run your business, so why would you run your website that way? Take time to think about what motivates your customers and integrate those aspects into the content of your site.

Middle finger - Don’t Automate Your Social Media Marketing

But do organize it to be personal and focused on prospects needs. Remember to listen 80% of the time and speak 20%. Segment your prospects and customize your communications. This means very personal small segments and unique data they want. Don’t worry if its not too frequent. When it comes to content, quality is always better than quantity. The secret to internet marketing is hosting great content and having that content linked to your site by the best sites on the interent for the topic you want to rank for. That topic might be "green building marketing," one we wnat to rank for. In 2013 we collaborated with a government official and a green home expert and made a presentation to the regional USGBC conference. We work to have that content referred to on our site as much as possible. Universities, goverment agencies and other important sites want to and will include excellent content on their site with link text of "green building marketing"

Ring finger - Host a Meetup

Your customers want to “see” you from time to time, so why not go virtual? Call it your “Customer Appreciation Virtual Lunch” and deliver pizza to their site. Setting up a video conference online where you can demonstrate new technology, products or services that might otherwise be found in sales literature is an excellent touch point with customers. You’ll be surprised at how getting in front of customers virtually on their laptops put you top of mind when they’re ready to do business. Just kidding, virtual really isn't here yet for industrial marketing. Better to schedule and make presenations to industry associations, chambers of commerse and networking groups.

Little finger - Take Your Marketing Communications Personally

They are a reflection of yourself, your company and your beliefs. Improve on the best things about yourself and work on your faults. This can be one of the most challenging exercises for your business. By honestly looking internally and focusing on your strengths, you are saving time and money by eliminating extraneous and time and efforts. Good luck, look your customer in the eye and listen.

Strategic Content Creation Handbook by Cincinnati Advertising Agency, Lohre & Associates  

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Alberta introduces economy-wide carbon tax, "Great green marketing."

Sun, Nov 22, 2015 @ 10:26 PM / by Chuck Lohre posted in Green Marketing, Green Building Marketing


(This was just too important not to repeat it here. The tax will be $20 per ton and raise a home's energy cost and estimated $470 per year but the effects of this will be far reaching. We can't wait for the tranformation to come.)

There are no hard carbon targets, but under the plan, Alberta’s carbon emissions will begin to fall under today’s levels by 2030.

The government promised the moves would be revenue-neutral, and all money would be reinvested in the province on such things as new technology to fight pollution and into a new “adjustment fund” to help affected families and businesses deal with the changes.

Alberta’s climate-change strategy was released only hours before Ms. Notley was set to meet with Canada’s other premiers and Prime Minister Justin Trudeau in Ottawa on Monday. Mr. Trudeau and most of the premiers will be headed to Paris for the summit. “Alberta is showing leadership on one of the world’s biggest problems, and doing our part,” Ms. Notley said in statement.

Ms. Notley’s six-month-old government says the lack of a wide-ranging climate policy has hampered the province’s energy industry as it has tried to persuade the United States and other trading partners to accept more shipments of crude from the oil sands.

Indeed, U.S. President Barack Obama said early this month that his country’s efforts to battle climate change would be tarnished by approving TransCanada Corp.’s Keystone XL pipeline that would ship Alberta oil to Texas refineries. He rejected it after seven years of review.

The energy sector had warned that any onerous new costs would be disastrous for an industry under severe financial pressure due to the collapse in crude oil prices.

Still, the plan won endorsements from some of the energy sector’s top executives, including Suncor Energy Inc. Chief Executive Steve Williams, Cenovus Energy Inc. CEO Brian Ferguson and Canadian Natural Resources Ltd. Chairman Murray Edwards, who had been among the sharpest critics of the NDP’s economic policies.

“The framework announced will allow ongoing innovation and technology investment in the oil and natural gas sector. In this way, we will do our part to address climate change while protecting jobs and industry competitiveness in Alberta,” Mr. Edwards said in a statement.

New measures in the policy include:

– A cap of 100 megatonnes on carbon emissions from the oil-sands sector, which had been Canada’s fastest-growing source of emissions, once new rules are adopted. It currently emits 70 megatonnes annually.

– An economy-wide tax of $20 per tonne on carbon-dioxide emissions starting in 2017, rising to $30 in 2018. Equal to seven cents per litre of gasoline. The average household will see heating and transportation costs increase by $470 annually by 2018 under the new rules.

– A phaseout of coal-fired power by 2030.

– Incentives to promote more use of renewable energy sources as well as to improve energy efficiency. The province is aiming for nearly a third of its power to be generated from renewables such as wind and solar power by 2030.

The NDP devised the new strategy with data from research conducted by a panel it appointed, led by University of Alberta economist Andrew Leach.

Politicians, business leaders and environmental activists react to Alberta's strategy to fight climate change

Calgary Alberta Premier Rachel Notley released a sweeping plan on Sunday for reducing carbon emissions. Here is some reaction:

Catherine McKenna, federal Minister of Environment and Climate Change: “This is a strong, positive step in the right direction. We want to send a clear signal to Canadians and our partners around the world that Canada is back and ready to play our part ... Alberta is taking a leadership position on phasing out coal, and as Minister of Environment and Climate Change, I will be looking at ways to help accelerate the reduction of coal power right across the country.

Al Gore, former U.S. vice-president and global climate activist:“Today’s announcement by Premier Notley that Alberta will put an economy-wide price on carbon, phase out coal and increase its commitment to renewable energy and energy efficiency represents an inspiring addition to the legacy of leadership and forward thinking action by Canadian provinces to speed our transition to a low carbon economy.”

Tim McMillan, President of the Canadian Association of Petroleum Producers: “There are opportunities in there – as coal is phased out, natural gas has been identified as one of the major backfills. The changes to the carbon price and the cap that’s put on oil sands, the details are going to matter a lot and we’re keen to be at the table.”

Brian Ferguson, Chief Executive of oil sands producer Cenovus Energy Inc.: “It enables Alberta to be a leader, not only in climate policy, but also in technology, innovation, collaborative solutions and energy development. I believe it will lead to Albertans and Canadians receiving full value for their oil and natural gas resources, while addressing climate change.”

Brian Jean, leader of Alberta’s opposition Wildrose Party: “This new carbon tax will make almost every single Alberta family poorer, while accelerated plans to shut down coal plants will lead to higher power prices and further jobs losses.”

Kathleen Wynne, Premier of Ontario: “Alberta’s new climate strategy, combined with a new federal government that is a true climate change partner for the provinces and territories, positions Canada to enter the Paris conference with a united voice. This unity is a departure from the past.”

Mike Hudema, climate and energy campaigner for Greenpeace:“These policies are important first steps, but much bigger emission reductions will be needed for Alberta to do its part to keep global warming below two degrees Celsius.”

- Jeffrey Jones, Calgary

Follow us on Twitter:  @the_Jeff_Jones@justincgio

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