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Lohre & Assoc. Welcomes Noted Artist and Web Designer Myke Amend to its Team

Tue, Sep 29, 2015 @ 02:09 PM / by Chuck Lohre posted in Industrial Marketing, Advertising, Advertising Design, Graphic Design, illustration, web development, Website Design, Website Design Company, Cincinnati Website Design, Design Agency, Advertising Agency, Graphic Design Agency, Web Design, Cincinnati Web Design Agency, Cincinnati Advertising Agency, Cincinnati Advertising Agencies

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Web Design and Web Development Guru, Grphic Artist and Graphic Designer, Myke AmendCincinnati native Myke Amend recently joined Lohre & Associates, the Over-the-Rhine-based marketing communications agency, fulltime as Web Design & Internet Development creative officer. Amend has worked with Lohre for the past 10 years as a web designer and web developer on a freelance basis from Grand Rapids, Mich.

Amend, who returns to Cincinnati for the new position, brings two decades experience as a graphic designer, web designer, programmer, and Internet developer, working on a variety of business-to-business and consumer accounts. Additionally, Amend is an illustrator, engraver and painter, whose work has been commissioned by other artists in film, music and literature.

“We’re very excited to have Myke working with us,” says Chuck Lohre, president, “He brings the creativity and skills of a fine artist, with his vast digital expertise. It’s a perfect combination for our agency, which is known for creative solutions to the wide variety of branding, strategy and digital implementation projects we handle for our clients.”

Adds Amend, “It’s gratifying to know Chuck and his team of designers, writers, strategists and brand experts welcome the years of experience I bring from fine arts with the in-demand digital know-how. I’m excited to develop ways we can continue to solve challenges for the companies who have looked to Lohre for ways to set them apart from their competitors.”

Amend’s illustrations have been featured in “Weird Tales” magazine, “Beneath Ceaseless Skies,” “Gatehouse Gazette,” “Kilter” magazine, “Gothic Beauty” magazine, the art collection “Gothic Art Now,” the art collection “Vampire Art Now,” the “Airship Pirates RPG” and many more print publications as well as popular online resources such as “IO9,” “Elfwood,” “Dark Roasted Blend,” “Fantasy Art” magazine, “Lines and Colors,” “Brass Goggles,” “Gawker, “BoingBoing.” His work has also been featured on the sites of literary creatives including Warren Ellis, Thomas Ligotti, Neil Gaiman and Clive Barker.

Additionally Dexter Palmer, Cherie Priest, The Pickled Brothers Sideshow, Vernian Process, Veronique Chevalier, the Borgia Popes, Automaton, Abney Park and others have commissioned Amend for works. He is often a special guest of art, horror and steampunk conventions. He also works in sculpture and kinetic art, most notably having created a 4000-lb. solar and wind-powered rotating mural and 3D work called “the Infernal Device,” which was displayed at the Gerald R. Ford Museum for ArtPrize 2011.

In between Myke has filled his time working on ModelARestorers.org, as sole designer, webmaster, and server admin of a site serving 180 chapters Worldwide, creating advertising art for Disney Fine Art Gallery, and of course working for Lohre and Associates, for whom he now works full time.

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Trade Show Display, Exhibit Materials Sale

Mon, Aug 03, 2015 @ 01:29 PM / by Chuck Lohre posted in Trade Show Displays, Trade Show, Trade Booths, Trade Exhibits, Trade Show Exhibits, Trade Show Banner Stand, Industrial Trade Show Displays, Trade Exhibit Modular Displays, Industrial Marketing Trade Show, illustration, Advertising Agency, Graphic Design Agency, Graphic Design

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Effective today, Monday, August 3rd, Orbus Exhibit & Display Group is proud to announce price reductions on many of its popular product lines, including:
  • Most Retractable Banner Stand hardware
  • All Banner Stand graphics (all materials)
  • Aero Banner System hardware & graphics
  • All printed Table Throws & Runners
  • Select Zoom™ 3, 4 & 5 Flag graphics
  • Select Hopup™ & Hopup Dimension complete kits
  • Select Coyote™ Popup mural & fabric kits
  • Select Formulate™ Master Tension Fabric Display hardware, graphics & accessories
  • All Orbital Express™ Truss kits, counters and modular parts
  • All Folding Panel Display Systems
  • Select Luminosity Display Lighting
  • All Literature Racks
New V2 2015 Orbus Price Guides Available
Investments into new technologies, vast improvements to our operations and a vigorous program of product development have resulted in cost savings on many of our products, graphic materials and services. Our price reductions reflect our commitment to our customers and to passing our savings onto you!
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Technical Illustration Guide for Marketing Communications

Tue, Jan 15, 2013 @ 10:52 AM / by Chuck Lohre posted in Process Equipment Marketing, Creative Industrial Marketing and Advertising, Business to Business Marketing, B2B Marketing, Industrial Process Equipment, illustration, technical illustration, Literature Design, Advertising Literature, Corporate Advertising Literature, Industrial Marketing and Advertising Literature, B2B Advertising, print advertising, Advertising Agency, Advertising Design, Advertisement Design, print advertisements, Industrial Advertising, Equipment Marketing and Advertising

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Technical illustration has evolved along with the industrial revolution and then the computer age to be an integral part of marketing communications.

Fortunately, it has also become easier over the years and now technical illustrations can be mastered by all types of employees.

Technical Illustration Red Shift resized 600

Notice how easy it is to see various elements in the illustrations above. Important parts are tinted red and the red color projects off the paper into the foreground. The blue border recedes into the background and makes the panel appear in three layers: Background blue border, middle ground gray valve and foreground red components.

Still, many lessons learned over the centuries by illustration artists haven’t been written into computer software and that is where history can come in to make your technical drawing better:
1. Make sure your illustration can be copied in black and white. Use black lines for the most important and blue tints that will disappear when you copy the illustration.
2. Red color brings the object to the foreground and blue recedes the item.
3. Better to use callout lines and place the descriptive text next to the described item than labeling the illustration A-Z or 1-N.

Technical Illustration Sequences resized 600

To the right, here’s another example of warm colors being used for important parts of the technical illustration and blue tinted objects receding behind the particles. It helps communication to use the red shift to help communication and not hinder it.

Technical drawings are quick and easy with Adobe Illustrator but communication takes a quantum leap when you add an isometric dimension. And all the measurements in the three dimensions can be taken directly off of the drawing.

For the ultimate in communication learn to use a 3D program like AutoCAD or Lightwave. Objects can be rotated to where they communicate what you are trying to portray and then fine tune the sectioning.

Steps 1, 2 and 3, will never go out of fashion for describing a sequence of events in a technical illustration. As is shown in this operation drawing, to the right, the viewer can easily see the important parts because they are tinted red as you go through the process.

Technical Illustration Chart resized 600

Our resident illustration artist, Art Director, Robert Jeffries, has created the perfect dimensional drawing here by coloring the important things black and the less important items blue. The dimensions and their locations will come across in a poor thermographic copy.

Technical Illustration Separtation of Planes

Don’t let your chart junk interfer with communication! When laying out a chart, remember the numerals are the most important thing. Don’t make the grid black lines and the text blue! It won’t copy and it will give your reader eye strain.

Your eye naturally follows the three step process in this technical illustration, to the right, because your eye follows the red colored objects.

Classic tinting and shaping of the different planes in your technical illustration is important to separate the planes. Remember, a change in direction means a change in tint. Any object can be clearly drawn by just using gray tints. Adobe Illustrator has some great tools for this as you can position the changing highlights across a surface to make it look like anything from round to oval.


Always remember that we read from left to right and from top to bottom. Arrange your multi-step technical illustrations in that order to make them flow most naturally. If you’re illustrating for other languages follow their conventions. Japanese read from top to bottom and from left to right.

It might sound obvious but the closer an item is to another the more related it should be. That means captions should be close to the object it describes. Even visual elements relate more to each other if they are closer together. The further away an object is from another the less it relates to it. And this also means that items that relate equally to each othr should be spaced equally from each other.

Technical Illustration Two Step Process resized 600

This simple two step process comes across beautifully because it reads from left to right, the callouts are near the object and it would still communicate it you removed the blue color.

 



Simple Technical Illustration resized 600
All the components we have discussed in this blog come together here in this simple but beautifully communicated technical illustration, to the right. The black lines clearly outline the important features. The warm colors emphasis the features being discussed and if copied would turn a medium gray tint.

In the Diverter Valve illustration below, you will see how naturally understood the tan colored pebbles flow. It’s because they seem to be floating on top of the blue colored valve. The pebbles’ color helps communicate the message.

We hope you have enjoyed this primer from Cincinnati technical illustration and drawing from Lohre & Assoc. It's what comes from over 35 years of experience, so don't get discouraged. Good design is obvious. If you keep that in mind you won't go wrong. Sometimes I say to my staff, "Does it pass the two-by-four and a six-pack test?" Have your audience drink a six pack of an adult beverage and hit them over the head with a two-by-four wooden board. If they can't understand what you are trying to communicate, go back to the drawing board! Chuck Lohre.

Technical Illustration & Photo

 

If you would like to learn more about the creative process, please request our Creative Guide, below.

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Request our free guide to Creative Marketing Communications,

Chuck Lohre's AdVenture Presentation of examples and descriptions from Ed Lawler's book of the same title - 10 Rules On Creating Business-To-Business Ads

Industrial Marketing Creative Guide by Lohre Marketing and Advertising, Cincinnati

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