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Cool Green Marketing Events for November 2014

Wed, Nov 05, 2014 @ 11:21 PM / by Chuck Lohre posted in Green Marketing, Cincinnati, LEED, LEED Certification, Cincinnati Marketing Agencies, Cincinnati Advertising Agency

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ReSource Shred-It Event

Nov 6

FREE ReSource Shred Event for Non-Profits
8:30 am to 4 pm

Help divert thousands of pounds of paper from local landfills by volunteering to help with ReSource Shred Event. Contact Chuck Lohre 513-260-9025 to select the morning or afternoon shift. Non-ReSource member organizations will need to present a copy of their 501(c)(3) letter of determination from the IRS in order to participate in the event. 

Kinsman Residence LEED Silver

Nov 8

Kinsman Residence Tour
10 am to Noon

Come join us to experience one of the most futuristic homes in the Tri-State. It doesn't have a boiler! Heat is supplied by solar hot water panels on the roof; along with natural venitlation it proves that you may not need the power company. Learn more about the home. Attendance is limited to 20. We'll have a great swag bag and a raffle! Register with Chuck Lohre at 513-260-9025 or chuck@lohre.com.

Wee Folk Art Corn Husk Dolls

Nov 15

Corn Husk Doll Making Class
10:30 to Noon

Class size is limited. Registration is required. Instructor: Mary Dudley, Civic Garden Center Youth Education Coordinator Fee: $5 per participant A fall classic. Enjoy some cider and stories as we make corn husk dolls and learn about holiday traditions from the past. 513-221-0981 or email for more info. Thanks to Wee Folk Art for the photo.

Wee Folk Art Corn Husk Dolls

Nov 20

ALI's Green STEM at the Summit Annual Gathering
5:30 pm - 7:00 pm

Features biology scholar, Dr. Hamid Eghbalnia. Dr Eghbalnia will discuss the intersection of health, the environment, and community. Enjoy a light meal, including soup, salad and delicious appetizers, music and cash bar at the Summit Restaurant. Tickets can be purchased by visiting ALI. or contact Ginny Frazier, 513-541-4607.

LEED for Homes CincinnatiThe Kinsman Residence is a LEED Certification level Silver home that's boiler free. Heating and natural cooling from passive and thermal solar sources. Tour: Sat., Nov. 8, 10 am to Noon - Free, Max of 20 people, Registration required, email chuck@lohre.com or call 513-260-9025. The home is located in the Cincinnati neighborhood of Northside. Address will be provided when you register. Home blog.

Attendees receive a great swag bag including info about Greener Stock, Building Value, AIA CRAN Awards, Whole Foods, Being Green in Cincinnati, Park+Vine, Big Ass Fans, Gilkey Windows, Cincinnati Metro, Rumke Recycling and raffle chance for items from Method Home, Patagonia Provisions, Cresbi Crate and more.

 

Hi friend,

We plan to continue offering sustainable home tours every month in the hope that a community of passionate individuals will come together and promote green building in the Tri-State. We'll be publishing 2015's list of tours in January, so RSVP to this month's tour and let us know if you have an idea for a tour as well. We are most interested in LEED, Permaculture, Home Gardening, Living Building Challenge, Historical Preservation, Passive House, Material Reuse and Cradle-To-Cradle projects.

Sincerely, Chuck Lohre

"The best way to predict the future is to invent it," Alejandro Agag, Formula E CEO

Sustainable Home Guide

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Green Globes is Great, but LEED is still in the Lead

Tue, Jan 14, 2014 @ 02:07 PM / by Lauren Campbell posted in Green Building Consulting, Green Marketing, Cincinnati, LEED, LEED Certification, Green Building, LEED Certification Documentation, Cincinnati Marketing

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Is Green Globes on the Rise? Not in Cincinnati!Green Globes

Last week it was announced that Jerry Yudelson, a national leader in green building advocacy, is the next president of the Green Building Initiative (GBI). The Portland, Oregon based non-profit organization is best known for its Green Globes rating system, a front line competitor to the USGBC’s LEED program. (Thank you GreenTravelerGuide.com for use of this photo). 

Jerry Yudelson has spent years of his life dedicated to green building. A leading consultant, he has published 13 books on the topic and was incremental in the development of Greenbuild, the nation’s largest annual green building conference. Yudelson has also achieved the high level ranking of LEED Fellow, which is a highly coveted title in the LEED industry, adding to his long list of green building credentials. Because of his longevity and prominence with LEED, switching to Green Globes seemed to come as a shock to those in the green building industry.

We here at Lohre and Associates are most educated with LEED building initiatives and are not too familiar with Green Globes. This is primarily because of LEED’s federal standing; all federal buildings must be built to LEED Sliver requirements, although Green Globes is also now in the running for such commendation. Because LEED is a federal requirement, federal tax incentives for building to LEED standards have increased LEED’s popularity.

Money Talks, Green Builders Listen

LEEDRegardless of who is working where, money talks, and it is speaking to LEED builders. One important reason that LEED has been so popular in Cincinnati (Cincinnati is ranked 3rd in the nation for green building) is due to the city property tax abatements that are available here. Individuals building a LEED building are granted tax incentives and Green Globes cannot compete with that, at least not yet. From a marketing standpoint, the ability to save individuals and companies money, not only through energy efficiency and sustainable design, but through tax abatements provides primary real estate in green building. 

Also the City of Cincinnati, University of Cincinnati, Cincinnati Zoo and Botanical Garden and Cincinnati Public Schools build all of their buildings to LEED Certification. These are also part of the reason for the expolsion of LEED projects in the region.

There have been arguments made that Green Globes green building process is cheaper than LEED, however, there has yet to be definitive information provided by either party to prove this. We know that the tax incentives here in Cincinnati only recognize the LEED building process. If a person were to use the Green Globes rating system for their green building, the state, county and sity tax abatements would not apply, therefore that person would miss out on years of tax savings. 

If you enjoyed this blog post, you will also enjoy LEED Certification Documentation for Your Home or Office.

_______________________________________________________________________________For Chuck LEEDA no obligation free consultation on how to best market your green product, green service or green office please contact Chuck Lohre, LEED AP ID+C. He'll offer helpful marketing suggestions for understanding your buyer personas, creating content that speaks to your customers, finding the best places to advertise and managing prospect lists and email news.  Article from the Cincinnati Business Courier.

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Some Do's and Don't's of Green Marketing

Thu, Jan 09, 2014 @ 10:26 AM / by Lauren Campbell posted in Green Marketing, LEED, LEED Certification, Marketing, Social Media, SEO - search engine optimization, Blogging and Blog Content Creation, Internet Marketing, Green Building Marketing, Marketing Strategy, Sustainability, Business to Business Marketing, B2B Marketing, B2B Advertising, Business to Business Advertising

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Sustainable products and services are everywhere and green marketing for these products and services is at an all-time high.

The green industry is currently the fastest growing market sector and knowing how to properly market your company’s sustainable initiatives and green products has never before been more important. What many companies fail to realize is that there are some serious dos and don’ts associated with the marketing of this sector.

Education

Education1Educating people about a product or service is not new to the marketing industry, but how to use it to market effectively in the green industry is. Practicality speaks to businesses first and foremost, so educating them on why your product or service is practical and how it will benefit them should always come first in your marketing approach; the green attribute is the icing on the cake. What is great about sustainability and going green in general? Both are tied very closely to saving money. High efficiency, more productive, use less energy, these are all aspects of sustainable marketing that provide practical use: translating into spending less money. For a business this is huge. Green building is a great example: they provide companies with lower energy costs, healthier, more productive employees, lower health care costs, etc. These are green attributes that save money and again increase practicality of your product or service. Thank you to Sumter County, NC for the image.

SEO and blogging

Most businesses and individuals educate themselves using the Internet. This is why Search Engine Optimization is so important in today’s marketing industry. You want to be sure that you are a relevant search result when people and companies are searching for green products/services. You want to make sure your website uses proper keywords, words built around sustainability, you, and what you have to offer. A great way to do this is by incorporating a blog into your website. Creating content and showcasing your knowledge, not just on your product, but sustainability in your industry and in general is a great way to establish credibility and to build trust with potential clients. Every blog post written is just one more page added to your website to help increase traffic, grow an audience, and to gain credibility in your industry and with your clients. This is very important for marketing and helps showcase your knowledge on industry topics and sustainability.

No Green Washing!

Greenwashing1One really important aspect of green marketing that is not discussed often enough is No Green Washing! Green washing occurs when companies label their products/services green, environmentally friendly, recycled, sustainable, etc. but they really aren’t. They are only using a PR ploy to grab attention and to try to gain trust. Businesses and people who are buying your product do not want the wool pulled over their eyes nor do they want to be outright lied to and given that we are living in the information age, if you aren't being honest, typically your clients will find out. This is why walking the walk and talking the talk is so important. You do not want to harm the credibility of your business by trying to be something you are not. Writing a blog, as mentioned before, is a great way to show that you are not a part of the green washing issue, so long that you are truthful in your words. Thanks to Print Eco Software for the image.

3rd Party Certifications

A great way to showcase your legitimacy and to prove that you are not a part of the green washing issue, is through third party certifications. Having an unbiasedLEED award entity become part of your company shows potential clients that you are serious about going green and are honest in your assertions. There are several third party certifications and verifications for all different industries: Leaping Bunny for the cosmetic industry, Green-E for the renewable energy industry, Energy Star for appliances, LEED for green buildings, etc. For example, by utilizing LEED in the green building process and becoming certified, individuals and businesses alike are able to recognize the commitment a business has made to their sustainable initiatives. LEED is such an established entity that there is no question about a business’s commitment once their office has become certified. This makes for a great showcase for your commitment to sustainable initiatives and is great for marketing. Photo by Lohre & Associates.


If you enjoyed this post, you will also enjoy How To Create Green Marketing Communications

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Chuck takes the LEEDFor a no obligation free consultation on how to best market your green product, green service or green office please contact Chuck Lohre, LEED AP ID+C. He'll offer helpful marketing suggestions for understanding your buyer personas, creating content that speaks to your customers, finding the best places to advertise and managing prospect lists and email news.  Article from the Cincinnati Business Courier.

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The Joys of a LEED Platinum Green Office and How You Can Achieve It

Tue, Jan 07, 2014 @ 01:25 PM / by Lauren Campbell posted in Green Building Consulting, LEED Certification, Green Building Materials, Green Building

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The front of  the Lohre & Associates LEED Platinum Building

A LEED Platinum office attracts fantastic employees. A Green Building Consultant can help you achieve it.

We all know that a vested interest in the future is what keeps businesses operating. What better way to showcase your investment than working in a green building? Not to mention, the employee perks associated with green building: cleaner indoor environmental quality, more natural lighting, green cleaning products, and more; all of these components contribute to the wellness, health, and productivity of your employees. Helping them stay happier and productive longer. 

In addition to happier, more productive employees, as a business owner you get to be a part of the joyful process of LEED building. Learning the how, why and what of LEED gives individuals a peek into the green building industry and offers a green educational element to your building and to your business. There is something to be said when you take a building materials client through your office and show them all of the sustainable measures you have taken, especially when most of these measures include new technology resulting in a cleaner environment and happier employees. 

One example of utilizing newer technology is having a net zero waste building. This means that all energy the building uses is derived from renewable resources and sometimes generated on location, with the use of geothermal, solar panels, or even a small wind turbine. In addition to energy, net zero waste also means no water waste. Collecting, treating and reusing all water within a building is quite a feat; requiring rain water collection and treatment of black water (sewer grade water) to potable or drinkable water. This typically requires utilizing newer technology, but will give the building owner, residents and/or employees a sense of leadership knowing they are not contributing to our already tapped clean water resources.

No One Wants A Headache

Having your building LEED certified is quite an undertaking and one that cannot be done alone. An entire team of individuals is necessary and a LEED Accredited Professional (AP) is recommended; there is even a point given to those projects who utilize a LEED AP. LEED AP's make the documentation process a little less difficult. They also bring a more sustainable mindset to your project, helping everyone stay on the 'green' track. Having a key individual to effectively communicate the importance of documenting each and every aspect of a project is the difference between having a smooth, fluid project or a large, shuddering headache. 

Green Marketing CompanyRecently, there has been some green building scrutiny: they  take longer to build, they are more expensive, etc. While there is an immense amount of time management that goes into a green building, having open communication and a dedicated team helps alleviate most of those issues; and yes, up front costs can be higher, but many businesses see larger ROI's within the first few years of operating in energy efficiency alone. This doesn't take into account longer employee retention, more productive employees, or the health care savings associated with green building. Overall, green building is a smart investment. Article from the Cincinnati Business Courier.

As an employee who works in a LEED Platinum building, I can attest to the cleaner, happier environment. It was important to me to find an environment that lined up with my core values and doing so makes working so much more enjoyable. It is exciting to be a part of something that is helping our environment, our city, and our corporate culture. 

Lauren Campbell LEED GA, Internet Marketing at Lohre & Associates.


If you liked this blog post, you will also enjoy this one on "How Volkswagen 'Greened' its Chattanooga Assembly Plant."


Chuck Lohre, LEED AP and Documentation ConsultantFor a no obligation green building consultation for your home or office please contact Chuck Lohre, LEED AP ID+C. He'll go over the U.S. Green Building Council Leadership in Energy and Environmental Design Reference Guide with you and offer helpful suggestions for Green Building Consultants, Architects, Interior Designers, Building Material Suppliers and Contractors. You can even borrow the Reference Guide if you like. Article from the Cincinnati Business Courier.
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LEED Certification Documentation for Your Home or Office

Tue, Feb 19, 2013 @ 01:13 PM / by Chuck Lohre posted in LEED, LEED Certification, Green Building Materials, LEED Platinum Certification, Green Building, Cincinnati Advertising Agency

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By planning ahead, you can LEED Certify your home or office for little or no additional expense.

At Lohre & Associates, we self documented our own offices to the LEED Platinum level for only $12 per square foot for the complete office makeover including application fees. LEED stands for Leadership in Energy and Environmental Design by the U.S. Green Building Council (USGBC), a non-governmental, non-profit agency founded in 1993. LEED has become the most widely accepted Green Building standard.

The office remodel included:Lohre   Shickel Design Building

  • New carpet
  • Energy Star copier
  • Flat-screen computer monitors
  • Occupancy lighting sensors
  • 100% LED or CFL lighting
  • Low-flow toliet adapter
  • Integral hand-washing station above water closet
  • Pellet stove
  • Mini-blinds
  • Glass display case
  • Green electricity
  • High-efficiency air filter
  • Entrance mats
  • Carbon Dioxide sensor
  • Mini-FridgeLohre   Zero Irrigation Landscape

The U.S. Green Building Council publishes reference guides to the various types of Green Building Certifications: residential, commercial office, new construction, schools, retail spaces and existing buildings. The first thing you will want to do is purchase the appropriate guide for your project and learn what Green building products and features to include. The following examples are from the five different LEED Green Building categories: site, water use efficiency, energy use, materials, and indoor environment quality.

Site of the building, home or office

The best Green building will be the reuse of an existing structure. Orientation to the sun and dimensions of the building can reduce energy use by about 25%. Light-colored concrete parking lots and roofs are cooler than black asphalt. Shade from trees and gardens will also help cool the site. Access to public transportation and community services are important to limit automobile use.

Water savings and efficiencyLohre   Rain Pot Barrel

City-water water use can be limited by capturing rain water. Interior water use can be limited by efficient-flush and flow fixtures. Limiting storm water runoff is also also an objective of a Green building. Rain gardens, green roofs, pervious parking lots and walking paths can help keep rain water where it falls.

Energy efficiency

Air leak sealing and insulation are the most important investment for a Green building. Sealing the air leaks in existing buildings with high-performance spray foam can deliver the benefits of both at the same time. 

As you reduce the requirements of an HVAC system, you reduce the size, the expense and cost. Renewable energy systems such as generating electricity from solar panels or hydro-electric, and sawdust pellet stoves can also reduce the use of fossil fuels. Operating and maintaining your HVAC systems at their most efficient is an important feature of Green buildings.

MaterialsLohre   Sawdust Fuel Pellet Stove

Use reclaimed or salvaged building materials wherever possible. Materials with recycled and regional content help reduce the environmental impact of your building. Cork, linoleum, bamboo, agricultural waste plywood, and castor oil content in spray foam are materials that take less than 10 years to grow and reduce the use of hard wood and similar limited materials.

Indoor Environment Quality

Green buildings are very tight and don't have drafts from air leaking through the building. This makes it important that harmful chemicals contained in some paints, caulks, cleaning agents, furniture and floor coverings aren't allowed into the building. The gas appliances also have to operate without leaks. Green buildings have better views to the outside, thermal and lighting controls.

Once you have decided on the location and design of your building, you'll purchase the materials meeting Green building standards. Green building construction has minimal waste and a builder with experience working on a LEED project will help reduce waste. Once your project is done, you can gain Green building points by using it as an educational tool to teach others.

Green buildings are at least 20% more energy efficient and 30% more water efficient than code buildings. By Certifying your project LEED, occupancy rates and resale value will be higher. LEED Certification includes a commissioning agent who serves only the owner of the project. It is your third-party verification that your project was built and will operate to the highest standards. There is no other Certification like it available. If you build inside the city of Cincinnati you may qualify for tax abatements on the structure. There are also tax incentives for HVAC and energy-efficiency windows, insulation and other products and services.

How can we help?

Want to discuss a Green Building project? Review sustainable building materials? Learn how to save water? Have a presentation made to your organization? Lohre & Associates' Green Cincinnati Education Advocacy division can help with any of these requests. We did 100% of the work and documentation on our own LEED Platinum office and currently expecting LEED Platinum on a new construction project. We are also working on the LEED Certification of the Frank Lloyd Wright Boulter house in Cincinnati, Ohio.

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