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Food Engineering Magazine Field Report Preparation Guide

Tue, Jun 21, 2016 @ 03:46 PM / by Chuck Lohre posted in Technical Editing, Blogging and Blog Content Creation, Technical Writing, Process Equipment Marketing, Industrial Marketing Content, Marketing Content, Content Creation

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Content Creation: Food Engineering Technical ArticleHere are some pointers for preparing a Food Engineering Field Report—also known as an application story, success story or an application brief for our Dry Processing Technology section.

A Dry Processing Technology Field Report describes a problem and its solution. It may involve any product used in the food processing industry; for example, feeders, screening equipment, size reduction equipment, mixing/blending, bulk bag filling & discharging, mechanical conveying, pneumatic conveying, dust control, weighing systems, storage systems, micro and macro ingredient handling systems, thermal processing equipment (ovens, dryers) packaging equipment, metal detection/magnetic separation, process control system hardware and software, and so on. If you’re not sure whether your product, application or service applies, please call and we’ll brainstorm it. See sample Dry Processing Technology Field Reports attached.

Absolute requirements for publication

A submittal must contain the following or it will not be used.

  • Body copy of 500 to 700 words
  • At least two end user (food processor) quotes: perhaps one describing the problem and one suggesting that he/she is pleased with the solution, which should be quantifiable. That is, for example, it saved xx amount of time, reduced energy costs by xx percent, or the process improvements increased OEE by xx percent.
  • If you are unable to get end user (food processor) quotes, we may still have interest in the application story. We use this version online and in our bi-monthly eNewsletter. Think of these stories coming from a well know cereal manufacture or leading snack producer perspective. We require the same information, without the processor quotes or references.
  • Name of user company and name and title of person being quoted at the user Company

Quotes from supplier companies will not be used, and will be turned into straight text when appropriate.

  • Photograph of product, service, software at the food processor’s site—not a straight

product shot! Photograph must be print quality; that is high resolution jpg at 300 pixels per inch (ppi). Recommended physical size is at least 5x7 inches. Do not send Web quality. Don’t forget a suggested caption and photo credit. You may send more than one photo. Do not save screen dumps as jpg files! Use a non-destructive format (tif). Call for instructions!

  • Real name of a person, phone number and email at the supplier for more information

(sales contact)—no web addresses or sales@email.com addresses! 

  • Your contact info: Name, phone, email, address.

Please advise as to where this story may have already been published. If it has been used on a

competing publication’s website or in a printed magazine, we won’t be able to use it. If it’s been

published on a supplier’s website, we can use it as long as it’s not more than a year old. Obviously, if exclusive rights to use the story have already been given to someone else, please don’t send it to us. Please make sure of this first. Also, be sure you have cleared the story with the processor.

Please note: These stories are used on a FIFO basis (first in, first out). Publishing dates cannot be guaranteed, but complete submissions, of course, will be published before incomplete submissions.

Contact Debra Schug for more information: Debra Schug, Features Editor, Food Engineering,

schugd@bnpmedia.com, 847-405-4068.

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Win With Technical Articles

Tue, May 03, 2016 @ 12:33 AM / by Chuck Lohre posted in industrial photography, Process Equipment Marketing, Industrial Marketing Content, Marketing Content, Content Creation, illustration, technical illustration, Content Marketing

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Dear Powder Bulk Solids Show "Win with Technical Articles" winners,

  • Will Dartnall and Mark Gruber, Buckhorn
  • Jim Kinder, Carrier
  • Greg Boyer, Hosokawa
  • Steven Misiak, B&P Littleford Day
  • Wes Vinson, PEBCO
  • Mike Mullins, TEMA
  • Jasilyn Fuller, VEGA
  • Rob Driscoll, Robatel
  • Maria Petsola-Crawley and Dean Wicks, Macawber
  • Courtney Ridenour, ADF Engineering
  • Greg Thomas and Paul Hancock, Lewellyn

Thanks for visiting our website and claiming your prize. We hope you'll enjoy the game. Just go to Major League Baseball's site and let me know what game you would like to attend. Chuck Lohre, chuck@lohre.com, cell 513-260-9025.

### Beginning of the most successful Technical Article we have written. The phones started ringing as soon as it was published. We hear a lot about content marketing and social media (and we believe in it), but in the industrial marketing world we have always been about content marketing. 

And content doesn't get any better than a feature article in a major trade publication like this one that ran in April 2016 Pit & Quarry magazine. To succeed, you must be honest and educate readers even if you don't manufacturer every sort of variation of a particular process solution. Editor, Darren Constantino, uses our articles as examples of what it takes to get published in his magazine. Don't worry, they are calling you, not your competition.

Vertical Shaft Impactor (VSI) Primer

By Eric Marcotte, Inside Sales Manager, Stedman Machine Company 

Technical Article, Graphic Design, and Illustration for Stedman Machine

Introduction

All roads, you might say, lead to the Vertical Shaft Impactor (VSI) because these crushers make it possible to create roadways and just about everything else. Francis E. Agnew of California patented one of the first Vertical Shaft Impactors in 1927. His configuration stacked three VSIs atop each other to produce sand, thus starting the VSI evolution. 

Today, VSI crushers – and the folks who rely on them – have produced many configurations to include everything from the addition of cascading material into the crushing chamber, to air swept separation of lighter product. One version suspends the shaft from above like a sugar centrifuge. It’s also one of the most feature-patented crushers, so some of the things mentioned here might be unique to a single manufacturer. VSIs apply a large amount of energy to crush material and that’s why it’s one of the most versatile crusher configurations today.

VSI Benefits

When it comes to producing materials such as aggregate for road making, VSI crushers use a high-speed rotor and anvils for impact crushing rather than compression force for the energy needed for size reduction. In a VSI, material is accelerated by centrifugal force by a rotor against the outer anvil ring, it then fractures and breaks along natural faults throughout the rock or minerals. The product is generally of a consistent cubical shape, making it excellent for modern Superpave highway asphalt applications. The rotor speed (feet per minute) controls final particle size.

The VSI’s high cubical fracture percentage maximizes first-pass product yield and produces tighter particle size distribution. It has a high-throughput capacity ideal for beneficiation (elimination of soft material). Properly configured the VSI accepts highly abrasive materials. It has simple operation and maintenance. You can quickly change product size by changing rotor speed or cascade ratio. Some models have reversible wear parts to reduce downtime. The VSI typically has low operating costs even in high-moisture applications because of reduced energy costs and low wear cost per ton.

VSI Disadvantages

There are some feed size limitations with a VSI because of the small feed area available in the center of the rotor. Tramp material in the feed such as gloves, tools, etc. can cause problems with imbalance. The high RPM and HP require careful balance maintenance such as replacing shoes on both sides of the rotor at the same time. High wear part cost may be a problem for some hard abrasive materials, but the VSI may still be the best option.

Technical Article for Marketing Client Stedman MachineVSI Applications

Major limestone applications are for Superpave asphalt aggregates, road base, gravel, sand and cement. Industrial uses include: corundum, corundite, ferro silicon, glass, refractories, silicon carbide, tungsten carbide and zeolite. Mining applications include: bauxite, burnt magnesite, iron ore, non-ferrous metal ore, perlite and trona sulfate. VSIs are excellent for everything from abrasive materials to waste and recycling applications.

VSI Crushing Method

The VSI is typically used after a primary or secondary crusher. This makes a VSI ideal for making sand and for making coarse and medium aggregates for concrete/asphalt production.

Feed size and characteristics will affect the application of a VSI. The feed size is limited by the opening in the center of the rotor. Normally less than 5-inch material is desired, but very large VSIs can handle up to 12-inch feed. Another feature that will affect application is moisture, which can make the feed sticky. Required production capacity is the final limiting criteria. Large primary horizontal shaft impactors can output up to 1600 TPH and more. 1000 TPH is about the maximum for a VSI because of the limiting motor size and the rising G-force of a high-speed rotor, which is calculated by multiplying the radius times the square of the RPM.

Shoe configurations are many: rock on rock, groups of rollers, special tip wear parts and many others. The metallurgy of the shoes is also highly varied. Rotors can have three to six shoes. The number of shoes is typically governed by the diameter of the rotor. The larger the diameter rotor, the more openings are possible. Computational Fluid Dynamics (CFD) mathematical models are utilized to simulate the flow and collision forces to reveal solutions for lower wear cost, consistent final product, and higher energy efficiency.

The material to be crushed is fed into the center of an open or closed rotor. The rotor rotates at high rpm, accelerating the feed and throwing it with high energy into the crushing chamber. When the material hits the anvil ring assembly, it shatters, and then the cubical shaped product falls through the opening between the rotor and the anvil and down to the conveyor below.

The rotor speed (feet per minute) controls final particle size. Speeding up the rotor will produce more fines, slowing it down will produce fewer fines.

Feeding methods

Center feed

The typical VSI is fed, from above, into the center of its rotor. The material is then flung across an open void to the crushing chamber.It then impacts the outer anvil ring. This crushing action imparts very high energy to the material and is very effective on most types of material. It gives a very uniform and consistent grade of product.

Cascade feeding

In cascade feeding, material bypasses the rotor and enters the crushing chamber from above. It’s called cascade feeding because as material fills up a large feed bowl, with an outer diameter larger than the outer diameter of the rotor, it spills over the side and falls into the crushing chamber from above, bypassing the rotor. The effect of increasing feed through cascade is similar to slowing the rotor. Cascade feeding in amounts up to 10 percent may have no effect on particle size distribution or quality. The product gradation curve and product shape will change, if an increased amount of cascade feeding is used.

(caption: Vertical Shaft Impactor, No Cascade vs. With Cascade Feed, Particle Size Distribution Chart)

Technical Article for Marketing Client Stedman Machine CoRotor and Anvil Configurations

The VSI features multiple rotor/anvil configurations for various applications. From open or enclosed rotors to the tubular rotor, each machine is configured for their unique application. In many cases the rotor table, rotor assemblies, anvil ring or rock shelf are interchangeable, allowing maximum application flexibility.

• Open top metal rotor shoe on metal anvil

The open top metal rotor is good for large feed or medium to very hard material, but it will work best for softer materials. It can handle medium abrasive, dry or wet, but not sticky materials. High reduction ratios are common, which are excellent for sand and gravel production in closed loop systems. Shoe shape can change the production size range. A straight shoe face design produces finer product, and a curved shoe face design produces coarser material.

• Tubular metal rotor shoe on metal anvil

The tubular rotor creates higher tip-speeds, which increases first pass yield with tighter particle size distribution and also reduces the recirculation loads. One unique feature is that the rotor rotation is reversible, allowing wear on both sides of the tube. Rotating the tube itself one-quarter turn also doubles the wear.

• Enclosed metal rotor shoe on metal anvil

The enclosed top plate on a rotor primarily prevents material from escaping from the top of the rotor, which could happen with an overfed open top rotor. (caption: Rock shelf when VSI at rest. In operation, the brown rock fills the chamber to the upper roof ring. Rock impacts rock in operation.)

Technical Article for Industrial Marketing Client, Stedman Machine• Enclosed autogenous rock rotor table on autogenous rock shelf

Any time the material or rock is used as an impact wear surface the term autogenous is used. Putting a top on the rotor table and shoes allows autogenous use. During operation of the VSI, a bed of material can be designed to build up inside the rotor against each of the shoe wall segments. The bed, which is made up of material that has been fed to the rotor, extends to a wear tip. The bed protects the shoe wall segment from wear.

Concerning the rock shelf anvil, it forms a near vertical wall of material upon which the accelerated material impacts. “Rock-on-rock” crushing reduces maintenance but can require up to 30 percent of material recirculation before meeting size requirements. Also, the rock shelf anvil absorbs energy that could otherwise be used for breaking, which may reduce efficiency. More RPM may be needed to achieve the same result as a solid metal anvil.

Good for medium abrasive materials, rock-on-rock configurations of either or both rotor and anvil may produce consistent material with low-wear cost and can handle wet but not sticky conditions. Reduction ratios from 2:1 to 5:1 can be expected. It’s widely used for quarried materials, such as sand and gravel.

_________________________________________________

Due to the many configurations of the VSI feed, rotor, anvil and open- or closed- system design; testing is the only way to ensure proper application of a VSI crusher.

_________________________________________________

Summary

The VSI is one of the most versatile crushers available on the market today. Even with some limitations, like feed size and output capacity, VSI features have been and continue to be developed to maximize first-pass yields and lower operating costs. If you test your process on full-scale equipment before choosing your VSI, you won’t be disappointed.

Stedman Machine Company, 129 Franklin Street, Aurora, IN 4001, 812-926-0038, www.stedman-machine.com, sales@stedman-machine.com

### End of technical article, thanks for looking it over. Now let's, "Play Ball."

About the author: Eric Marcotte joined Stedman Machine Company and its affiliate Innovative Processing Solutions in 2010. He has a Mining Engineering Degree from the University of Kentucky. 

About Stedman Machine Company

Stedman Machine Company works closely with its customers to determine the best, most cost-effective, efficient size reduction method and equipment for specific applications. Stedman’s line of equipment includes: Cage Mills, Grand Slam™ and Mega Slam™ Horizontal Shaft Impactors, V-Slam™ Vertical Shaft Impactors, Hammer Mills, Aurora Lump Breakers, Micro-Max™ and Vertical Roller Mill Air Swept Fine Grinders. Stedman operates a complete testing and toll processing facility staffed by experienced technicians with full-scale equipment, allowing customers to witness accurate crushing test results, predicted output capacities and processing data. Support services include system design and 24-hour parts and service.

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What is Size Reduction?

Tue, Apr 19, 2016 @ 12:53 PM / by Chuck Lohre posted in Marketing, Process Equipment Marketing, Mining Equipment Marketing, B2B Marketing, Industrial Marketing Content, Marketing Content, Content Creation

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"Adding energy to a material to make large pieces smaller" 

Energy + Material = Size Reduction

Different types of size reduction equipment are available and each has its own method of reduction. The right machine for the task is the one that can add energy most efficiently for the application.

From the beginning of time, humans have found it necessary to make little pieces out of big ones – stone, ore, ice, grain and more. It was a slow, laborious process for many centuries. Then in the Stone Age came the first breakthrough – we call it a hammer – and it worked better than ever. It worked so well, in fact, that it's still one of the most widely used tools in the world.

Today, there are many different size reduction machines available to make little pieces out of big ones. Particle size-reduction equipment includes primary impact crushers and secondary crushers as well as milling machines - cage mills, hammer mills, pulverizers and grinders.

Materials processed fall into broad categories including abrasive, non-abrasive, wet or dry, sticky and friable. Experience evaluating these factors helps target the correct equipment for each unique project.

Impact Crusher Equipment Marketing Graphic Design / 3d IllustrationWhat is an Impact Crusher?

Impact size reduction incorporates striking to pulverize material. The primary types of impact crushers include -- horizontal shaft impactors (HSI), cage mill pulverizers, and vertical shaft impactors (VSI). Each impactor can be further designated as primary and secondary rotor crusher as well as tertiary and quaternary crushers. This particular designation is dependent on which processing stage the equipment is being utilized.

Crushers are engineered for a maximum feed size, target output size, and total capacity, but selecting a crusher on these criteria alone is merely half the task. Every size reduction project requires evaluation of the complete process to maximize production and keep operating costs low.

Crusher Throughput Production
Feed enters the crushing chamber and meets the breaker bars or plates propelling feed against the breaker plates resulting in impact reduction. There are no screens or grates holding material inside impact crushers, so material is efficiently processed at high rates for low costs.

Impact crusher applications

Aggregate

Coal, Energy & Biomass

Minerals & Mining

Brick, Clay & Ceramics

Industrial Applications

and many more…

 

Cage Mill Equipment Marketing Graphic Design / 3d IllustrationWhat is a Cage Mill?

A cage mill is an internally fed impactor that crushes grinds or pulverizes many different materials to specified degrees of fineness.

Early cage mill crushers were used principally to crush materials that were not particularly abrasive – corn, salt, coal, clay. After its invention, numerous applications were discovered and soon cage mills were used for crushing chemicals, clay and fertilizer materials. It wasn’t until the 1930s that the true value of cage mills as an agricultural limestone crusher, a size reduction mill and beneficiation was realized. Cage mills can be configured in two, four, and six row designs, each with their own unique crushing applications.

What Industries Use Them?

Limestone

Calcium Carbonate

Coal

Corn

Potash

Hydrated Lime

Clay & Shale

Seashells/Oyster Shells

Salt

Slag

Fertilizer

Detergent

Gypsum

Activated Carbon

Distilled Dry Grains (DDG and DDGS)

Sandstone

Tungsten Carbide

Aluminum Dross/Slag

Brick - Commercial & Residential

Pavers & Roof Tile

 

Hammer Mill Equipment Marketing Graphic Design / 3d IllustrationWhat is a Hammer Mill?

A hammer mill is a crusher that can grind, pulverize, and crush a wide range of materials. This crusher employs a rain of hammer blows to shatter and disintegrate the material. Hammer mills produce a finish product size that is dependent upon: Openings in perforated screens or grate bars, Number, size and type of hammers, Grinding plate setting and Rotor speed.

Standard service can be performed with common hand tools. Machines can be rebuilt over and over, saving you money. Wood hammer mills, also called wood hogs are special heavy-duty hammer mills specifically designed to process wood and fibrous waste without the use of high maintenance knives. Machines have simple designs with rugged construction that make them easy to operate and maintain.

Hammer Mill Applications

Animal Tankage

Coal

Limestone

Biomass & Biofuels

Bagasse

Wood

Corn Stalks

Barley Shorts

Bran

Cocoa Shells

Feed

Grains

Crab, Clam & Oyster Shells

Fish Meal

Gelatin

Gypsum

Meat Scraps

Oats

Salt Cake

Corn

Soy Bean Expeller Cake

Steamed Bone

Hops

Wheat
 

Fine Grinder Equipment Marketing Graphic Design / 3d IllustrationWhat is a Fine Grinder?

The number and kind of grinders are as diverse as the materials they are designed to reduce. The earliest examples are as simple a mortar and pestle and have evolved to include the horse mill, windmill and watermill.

Today, fine grind products include modern air swept material handling and classification methods to efficiently produce consistent finely ground powder products.

Fine Grinding Applications

A wide variety of industries rely on fine grinders including…

Agricultural Processing

Chemical Processing

Feed Processing

Food Processing

Mineral Processing

Pharmaceutical

Rendering

Soap & Detergent

 

What is a Lump Breaker? 

Lump-breaking equipment is able to reduce lumps created in the production, storage or transportation of bulk solids and powders - without generating excessive dust and fines. The rotation of specially shaped blades through a fixed comb gives an efficient lump breaking action.

Lump Crushing Applications

Soda Ash

Coal

Sodium Bicarbonate

Pet Coke

Fertilizer

Salt

Herbicide

Gypsum

Filter Cake

Detergent

Sugar

Frozen Vegetables

 

Chain Mill Equipment Marketing Graphic Design / 3d IllustrationWhat is a Chain Mill? 

Chain mills represent a cost-effective crushing solution for reducing a wide variety of materials. The simple design features a chain curtain at the impact end to allow for a swinging action requiring little maintenance.

Chain mill crushers can handle a large volume of tailings per hour. An especially effective fertilizer crusher, our chain mill crusher series is engineered to break up lumps in superphosphate, triple-superphosphate, granular and conventional fertilizer tailings.

Chain Mill Applications

Fertilizer

Animal Bedding

Sawdust

And more...

(This article was written for our client Stedman Machine Company for POWDER BULK ENGINEEERING's eNews. Lohre & Associates did the illustrations as well.)

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Blogging: A Most-Important Part of Your On-Site SEO Strategy

Fri, Feb 19, 2016 @ 12:54 PM / by Myke Amend posted in SEO - search engine optimization, Internet Marketing, Website Design, Industrial Marketing Content, Marketing Content, Graphic Design, Internet Development, Advertising Design, Web Design

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When it comes to Internet Marketing the phrase "Content is King" is tossed around quite often, but when it comes to Internet Marketing, and especially Search Engine Optimization, it is important to remember that only the right content, the most relevant content to connect your business to your potential customer should reign supreme.

In considering how to streamline your site to attract visitors who match your several-to-many buyer personas, and when optimizing your site so that search providers can point these visitors your way, it is necessary to realize that there is no way that one or even a handful of pages could ever manage to cover all of this. Trying to gear even a forty-page site toward even one target audience, when so many possible keywords and long-tailed keywords are needed, will surely only result in a loss of keyword saturation per-page and hurt your search engine optimization.

Other Advantages of Fresh Content over a Static Page Site:

  • Static pages, though essential later in the decision-making process, do not make for the sort of content potential customers crave when seeking solutions.
  • Search providers are also on the hunt for fresh content in order to direct their users to the most relevant and most up-to-date information.
  • Having a larger site, allows for more-specialized content, each page with its own content geared toward a smaller, more-precise sample of the larger target audience, with content geared more-specifically toward their needs.
  • Blogging is not only the best approach at White-Hat SEO, it is a great way to avoid the pitfalls of Black Hat SEO

In order to understand why that last bit is so incredibly-important, one must first know a little bit about both White Hat and Black Hat SEO.

What is White-Hat SEO and What is Black-Hat SEO?

Search engine algorithms are constantly changing, and sometimes staying on top of it all can seem daunting, but when you think this work from a point of view outside that of a marketer, developer, or site owner, it all becomes much, much more simple:

The goal of the search engine is to connect users with the most useful, most precise, most specifically-targeted content to fit their needs. Site owners can benefit from this in that those who visit their site are more likely to be doing so intentionally, in search of related products, services, or solutions. Visitors also benefit from information relevant to the problem they are seeking to solve. These people may become return visitors or even customers, especially if they are brought to the correct page of the site to begin with, which is another important part of your site's relationship with search providers.

Ideally, these visitors will land on that perfect page to encourage them to stay and read. If that content is informative and interesting, that content likely to be shared or bookmarked as a part of the visitor's decision-making process. If that content does not offer valuable information, and does not give the visitor any feeling that they may be in the right place, the visitor will often return to the search provider and try other search results. You may never see them again, even if they were looking for services you offer.

Like visitors, search engines pick up on these things too. Search providers' algorithms are streamlined more and more every day to help their users find what they are looking for, and avoid sites or pages that misrepresent or fail to represent what they have to offer. This is why you need to learn how to recognize and avoid Black-Hat SEO tactics.

Some Signs of White-Hat SEO

  • You are looking to bring the right visitors to your site, which are visitors who have problems or needs that you can solve.
  • You are seeking to reward their visit with information valuable to their decision-making process.
  • You use accurate keywords in your content's description, title, and url.
  • Keywords can be easily found within the visible content of your page, and make sense in their context, because they are an actual part of the content.
  • Inbound links come from satisfied visitors, leaders in your industry, or magazines and blogs related to your industry.

A Few Signs of Black-Hat SEO

  • Keywords are repeated over and over in the content, to the point of making the content difficult to follow or unpleasant to read.
  • Keywords are in content that is hidden, where it serves no use to the visitor at all.
  • Inbound links are from pay-by-link sites, comments on blogs, pages/sites that serve no purpose other than to provide indexes of junk links.
  • Image alt tags are not worded to inform the reader, who may be sightless or may be a search crawler, what the image actually contains.
  • Content is duplicated from elsewhere, or copied and reworded to seem like unique content.

Black-Hat SEO is very-easily recognized if you think of it: Black Hat SEO is any approach that seeks to trick or manipulate search providers.

White-Hat SEO is just as easy to sum up: White Hat SEO is about creating great content in order reward the right visitors, and minimize bounce rates.

Bounce rates help no one. High bounce rates will only serve to make your marketing a more frustrating process, and prevent you from fine-tuning your marketing machine to reward the ideal visitor for finding your site.

Good SEO, and a good inbound marketing strategy is all about quality links from search engines leading to quality content specialized for quality leads. Quality *and* quantity are essential toward good keyword saturation because good keyword saturation is no-longer just about a page or a post, but the entire content of a site or domain. Site-wide keyword saturation *and* content keyword saturation work together to bring a visitor to the right page of the right site.

alt tags misused in web design can annoy those without sight and could harm search engine placement.

Diagram: How to annoy with alt tags

Blogging and Site-Wide Keyword Density / Keyword Saturation

Blogging is most beneficial from an SEO standpoint, not just in garnering shares and other relevant inbound-links to expand your authority, but in adding to the overall keyword density of your site. Adding to the keyword density of the site as a whole is much more effective than filling individual pages or posts with keywords. New posts also expand the site with fresh, unique content to be indexed, which search engines love.

If your site has 2000 original posts, and 1750 of those posts are somewhat-related to gardening equipment, your post on selecting the right tiller has a good chance of ranking well. If it is useful enough to be shared by a few individuals, it will rank even higher.

Image of advertisement done for Cincinnati Industrial MachineryThe Value of Unique Content

I stress original because unique content is very valuable to your SEO, but shared or duplicated content can have the opposite effect, and serves mostly to give authority to the website(s) of the originating source(s).

Have you ever searched for information and only found the same point of view over and over again in near-identical wording over a few hundred websites? Frustrating, isn't it? In order to eliminate this frustration, those sites that are sharing information, white papers, and other content provided to them, are far less-likely to get good search placement. - and reword as you will, it will likely be recognized as duplicate content. Doing this only serves to boost the search authority of the originator. Sharing, in moderation can be beneficial to your site's overall keyword density, if you don't overdo it, and remember to only share content that has value for your visitors.

Unique content through blogging (and blogging regularly) will allow you to have focused, targeted information on your site for the many individuals that make up your many prospective customers and will allow you to boost the authority of your site for all of those individuals as a whole.

Blogging has become the most essential on-site tool for inbound marketing, and is a must for anyone whose business model depends on being found through search providers.

 

If you are interested in our services for blogging, articles, news releases, advertorials, other content services or custom-building a CMS/COS for your web site, please don't hesitate to give us a call at 513.961.1174 or contact us through our contact page.

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Traits of a Good Public Relations Professional (From Consumer to Mining Equipment Marketing)

Tue, Dec 29, 2015 @ 09:32 AM / by Chuck Lohre posted in Industrial Marketing, Public Relations PR, Industrial Public Relations PR, Mining Equipment Marketing, Business to Business Marketing, B2B Marketing, Industrial Marketing Content, Marketing Content

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(Great post by Karla Jo Helms, it's a partnership between the media and the publicist. Unbranded educational material always helps your client and the publication whether SOARING Magazine or Mining Equipment Marketing.)

How do you find a PR professional that the media will listen to?

By Karla Jo Helms

How do you go about choosing a good PR professional or company?  There are many businesses that are in the dark about what makes a good PR professional simply because they are also in the dark about what constitutes effective PR.
 

Whether we like it or not, the media does represent a larger portion of the nation and the world and has a profound influence on the communication lines of our society.  If you are not crazy with the way the media portrays certain subject matters, that is understood.  But you may want to think twice before you completely write them off.  The media can present things in the improper light due to the fact that they just do not have all of the facts and the data they need to present a topic in the right way.  With all of the information and “facts” circulating out there can be difficult to gather the data one needs to cover a story the way it should be covered.  That is where a true PR pro comes into play. 

The PR Professional’s Duty

If the media is presenting things in an improper light due to the lack of the necessary data and facts, the origin of this problem stems from the failure of good information which should be coming in to the journalist which would provide them with the notion that there is more out there and more should be looked into.  

Perhaps there is another point of view that they could offer to their audience which would help more people?  Or perhaps there is something else they should pursue that would be beneficial to their reader or viewer base?  There is really no way for them to know so they go on the data that they have.  This is where a good PR professional can be beneficial to the manner in which the news is presented.  How? 

We see it as a PR professional’s duty to keep journalists informed of what is available to be known. This places a PR professional in a very important position, because they have the ability to have an impact on how the world is perceived by others.  The reality is there is a lot of good going on in the world and there are a ton of great businesses that are improving the lives of others on a daily basis.  There are also many people who are accomplishing great things for the betterment of communities and different causes that are often overshadowed by the doom and gloom stories.

The media will listen to you IF you understand the rules of engagement for dealing with the media.  The media has certain guidelines by which they operate and a great PR professional will know what these criteria are so they can communicate effectively.  A good PR professional will help the media as well as their own clients and customers; and one that can do this will be able to get their clients’ stories told.   

If you are genuine in your dealings with others and you have a product/service that improves the lives of others, a good PR professional can help you get that message to your target market in a big way.  Using the media as a resource in an invaluable avenue that can help you get a terrific return on investment for your marketing dollars, if done right!

Call JoTo PR for more information 888-202-4614, JoTo Extreme PR, 411 Cleveland Street, Suite 204, Clearwater, FL, US, 33755

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Food Engineering Magazine Field Report Preparation Guide for Process Equipment Marketing

Fri, Dec 18, 2015 @ 04:05 PM / by Chuck Lohre posted in Process Equipment Marketing, Business to Business Marketing, B2B Marketing, Industrial Marketing Content, Marketing Content, Food Process Equipment Marketing, Industrial Process Equipment

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Here are some pointers for preparing a Food Engineering Field Report by Debra Schug—also known as an application story, success story or an application brief for our Dry Processing Technology section. (Application articles are the foundation of any food process equipment marketing campaign. Chuck Lohre)

Food_Engineering_Magazine_Process_Equipment_Marketing.pngA Dry Processing Technology Field Report describes a problem and its solution. It may involve any product used in the food processing industry; for example, feeders, screening equipment, size reduction equipment, mixing/blending, bulk bag filling & discharging, mechanical conveying, pneumatic conveying, dust control, weighing systems, storage systems, micro and macro ingredient handling systems, thermal processing equipment (ovens, dryers) packaging equipment, metal detection/magnetic separation, process control system hardware and software, and so on. If you’re not sure whether your product, application or service applies, please call and we’ll brainstorm it. See sample Dry Processing Technology Field Reports attached.

Absolute requirements for publication

A submittal must contain the following or it will not be used.

  • Body copy of 500 to 700 words
  • At least two end user (food processor) quotes: perhaps one describing the problem and one suggesting that he/she is pleased with the solution, which should be quantifiable. That is, for example, it saved xx amount of time, reduced energy costs by xx percent, or the process improvements increased OEE by xx percent.
  • If you are unable to get end user (food processor) quotes, we may still have interest in the application story. We use this version online and in our bi-monthly eNewsletter. Think of these stories coming from a well know cereal manufacture or leading snack producer perspective. We require the same information, without the processor quotes or references.
  • Name of user company and name and title of person being quoted at the user Company

Quotes from supplier companies will not be used, and will be turned into straight text when appropriate.

  • Photograph of product, service, software at the food processor’s site—not a straight

product shot! Photograph must be print quality; that is high resolution jpg at 300 pixels per inch (ppi). Recommended physical size is at least 5x7 inches. Do not send Web quality. Don’t forget a suggested caption and photo credit. You may send more than one photo. Do not save screen dumps as jpg files! Use a non-destructive format (tif). Call for instructions!

  • Real name of a person, phone number and email at the supplier for more information

(sales contact)—no web addresses or sales@email.com addresses!

  • Your contact info: Name, phone, email, address.

Please advise as to where this story may have already been published. If it has been used on a

competing publication’s website or in a printed magazine, we won’t be able to use it. If it’s been

published on a supplier’s website, we can use it as long as it’s not more than a year old. Obviously, if exclusive rights to use the story have already been given to someone else, please don’t send it to us. Please make sure of this first. Also, be sure you have cleared the story with the processor.

Please note: These stories are used on a FIFO basis (first in, first out). Publishing dates cannot be guaranteed, but complete submissions, of course, will be published before incomplete submissions.

Contact Debra Schug for more information: Debra Schug, Features Editor, Food Engineering,

schugd@bnpmedia.com, 847-405-4068.


If you liked this you may also like to read our Media Relations guidelines.
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Most Common Problems & Answers is important in Mining Equipment Marketing

Sat, Nov 07, 2015 @ 09:52 AM / by Chuck Lohre posted in Blogging and Blog Content Creation, Internet Marketing, Process Equipment Marketing, Mining Equipment Marketing, Industrial Marketing Content, Marketing Content, Equipment Marketing and Advertising, Content Creation

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Q: What are some typical problems with size reduction equipment, and how can they be addressed?

(This is an article Lohre & Associates worked on with Stedman Machine Company to create a foundation of top of the funnel educational information for new engineers and persons to the mining equipment industry. Every good mining equipment marketer knows that if you take the time to educate a person new to the industry, they will remember you when they are looking for solutions to their problems.)

A: Chris Nawalaniec, Stedman Machine Company, says:

The following are some typical size reduction equipment problems and some advice to address these issues.

Problem: Wear part costs are too high.

  • Turn the faces of your wear parts or exchange these issues with those from other areas of the equipment that don't wear as much.
  • Run crushing tests with your material on various equipment types. Testing also yields important information about the size reduction process such as particle size distribution before and after crushing, moisture content (which changes during crushing, affecting the material's handling characteristics), power consumption, and estimated wear cost (in terms of how frequently metal parts must be replaced). The test will also determine how well the equipment handles your material's other characteristics, such as friability, abrasiveness, plasticity, and heat sensitivity.
  • Look for unusual wear patterns on parts to detect feed or discharge problems that can be addressed.

Problem: Energy costs are too high.

  • Properly feed the crusher. The feed may not be evenly distributed across the crusher face, or it may not be at the proper choke amount. The feed may not be entering the crusher at the proper angle as it shouldn't initially hit the rotor directly.
  • Try using one machine that can do the entire size reduction job, which will save money and improve your process. Cage mill crushers can achieve up to 40-to-1 size reduction ratios.

Problem: Labor costs are too high.

  • You may be spending too much time unclogging the machine. Moisture can cause material buildup, which can clog the crusher and require long hours of maintenance to clear the crusher. Air cannons can release material clogging impact aprons and impact anvils. If your feed entry chute is clogging because of sticky material, heaters can be used to cause material to slide off the feed entry chute.

Problem: Production levels are too low.

  • You may consider installing a screener prior to the crusher to remove on-size particles from the raw material. This reduces wear on the crusher and minimizes the number of times the material is handled, resulting in a higher profit per ton of material.
  • Impactors can offer a higher production rate without the need for screens if you can afford to have some oversize product.

SMC_GSillus_Lg_All-300x300.jpg

Problem: Equipment is high-maintenance.

  • Hammermills may require more maintenance than you prefer. Substituting an impactor is a lower-maintenance choice.
  • Also, a cage mill may be able to reduce your two-stage process to a single-stage size reduction process.

Problem: Equipment isn't used enough.

  • Consider toll processing. Most size reduction equipment suppliers also offer toll crushing services for a fee, which can be valuable in the right circumstances. For instance, you may need toll crushing to help develop a new product or improve or develop a process before investing in new equipment. You may also require toll crushing to meet an intermittent need (such as once per quarter) for crushed material or to obtain crushed material if your company has limited capital for purchasing size reduction equipment.

Problem: Equipment is too dangerous.

  • Explosive materials (very fine airborne dust particles) are often the cause for safety concerns. Introducing water after crushing can offer a solution. In extreme cases with extremely explosive material, water may need to be introduced before crushing but that will increase wear.

Problem: Equipment service is poor.

    • A well-maintained crusher will last 20 to 30 years, and your supplier should provide assistance throughout its lifetime. You should have documentation to refer to on startup, commissioning, and training and keep recommended spare parts in stock.
    • Make sure your equipment supplier offers the continuing service you need. Around-the-clock service can be invaluable for emergencies and to address safety concerns.

Problem: Equipment costs are too high.

    • Consider how the crusher affects the process's total energy requirement. For instance, can the crusher you're using yield product with a narrower size range that requires less downstream processing?
  • Cost per ton factors into your product's value. Gold slag obviously requires reclamation but wear part costs can be a 100 times more than for a limestone application.

Selecting the proper size reduction method is part science and part experience, and troubleshooting equipment and process problems can be just as difficult. Maintaining your relationship with the supplier over the long-term will also help you stay abreast of new size reduction technology. This will help your operators and maintenance workers evaluate whether updating your equipment or process can improve your product quality, increase the production rate, or reduce your operating costs.

Read the original article at PBE-News.


Strategic Content Creation Handbook by Cincinnati Advertising Agency, Lohre & Associates
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Ten reasons industrial marketing departments don't write?

Tue, Oct 20, 2015 @ 10:58 AM / by Chuck Lohre posted in Industrial Marketing, Blogging and Blog Content Creation, Industrial Marketing Content, Marketing Content, Content Creation

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Industrial_marketing_banner_ad
  1. Don't want an educated customer.
  2. Don't want to leverage purchase of trade journal advertising.
  3. Don't have the personel that understand the product application
  4. Afraid the customer might find a better solution.
  5. Don't want students to come work for the company.
  6. Would rather see the industry decline than lobby legislators.
  7. Don't want to admit that the product just got improved.
  8. No need to stay in touch with customers.
  9. Afraid conference visitors might stop by the booth.
  10. No leadership.

The following article got ten times the response from the display ad purchase. And it will continue working 24/7 to attract visitors to their site. What's preventing you from getting your money's worth?

Industrial_Marketing_Technical_Writing

More Questions and Answers, POWDER BULK ENGINEERING E-Newsletter Oct 2015

Q: What are some typical problems with size reduction equipment, and how can they be addressed?

A: Chris Nawalaniec, Stedman Machine Company, says: The following are some typical size reduction equipment problems and some advice to address these issues.

Problem: Wear part costs are too high. Turn the faces of your wear parts or exchange these issues with those from other areas of the equipment that don't wear as much. Run crushing tests with your material on various equipment types. Testing also yields important information about the size reduction process such as particle size distribution before and after crushing, moisture content (which changes during crushing, affecting the material's handling characteristics), power consumption, and estimated wear cost (in terms of how frequently metal parts must be replaced). The test will also determine how well the equipment handles your material's other characteristics, such as friability, abrasiveness, plasticity, and heat sensitivity. Look for unusual wear patterns on parts to detect feed or discharge problems that can be addressed.

Problem: Energy costs are too high. Properly feed the crusher. The feed may not be evenly distributed across the crusher face, or it may not be at the proper choke amount. The feed may not be entering the crusher at the proper angle as it shouldn't initially hit the rotor directly. Try using one machine that can do the entire size reduction job, which will save money and improve your process. Cage mill crushers can achieve up to 40-to-1 size reduction ratios.

Problem: Labor costs are too high. You may be spending too much time unclogging the machine. Moisture can cause material buildup, which can clog the crusher and require long hours of maintenance to clear the crusher. Air cannons can release material clogging impact aprons and impact anvils. If your feed entry chute is clogging because of sticky material, heaters can be used to cause material to slide off the feed entry chute.

Problem: Production levels are too low. You may consider installing a screener prior to the crusher to remove on-size particles from the raw material. This reduces wear on the crusher and minimizes the number of times the material is handled, resulting in a higher profit per ton of material. Impactors can offer a higher production rate without the need for screens if you can afford to have some oversize product.

Problem: Equipment is high-maintenance. Hammer mills may require more maintenance than you prefer. Substituting an impactor is a lower-maintenance choice. Also, a cage mill may be able to reduce your two-stage process to a single-stage size reduction process.

Problem: Equipment isn't used enough. Consider toll processing. Most size reduction equipment suppliers also offer toll crushing services for a fee, which can be valuable in the right circumstances. For instance, you may need toll crushing to help develop a new product or improve or develop a process before investing in new equipment. You may also require toll crushing to meet an intermittent need (such as once per quarter) for crushed material or to obtain crushed material if your company has limited capital for purchasing size reduction equipment.

Problem: Equipment is too dangerous. Explosive materials (very fine airborne dust particles) are often the cause for safety concerns. Introducing water after crushing can offer a solution. In extreme cases with extremely explosive material, water may need to be introduced before crushing but that will increase wear. Problem: Equipment service is poor. A well-maintained crusher will last 20 to 30 years, and your supplier should provide assistance throughout its lifetime. You should have documentation to refer to on start up, commissioning, and training and keep recommended spare parts in stock. Make sure your equipment supplier offers the continuing service you need. Around-the-clock service can be invaluable for emergencies and to address safety concerns.

Problem: Equipment costs are too high. Consider how the crusher affects the process's total energy requirement. For instance, can the crusher you're using yield product with a narrower size range that requires less downstream processing? Cost per ton factors into your product's value. Gold slag obviously requires reclamation but wear part costs can be a 100 times more than for a limestone application. Selecting the proper size reduction method is part science and part experience, and troubleshooting equipment and process problems can be just as difficult. Maintaining your relationship with the supplier over the long-term will also help you stay abreast of new size reduction technology. This will help your operators and maintenance workers evaluate whether updating your equipment or process can improve your product quality, increase the production rate, or reduce your operating costs.

Stedman Machine Company, Aurora, Ind., provides material sizing solutions to the dry bulk solids industry.


Technical content to support your marketing efforts doesn't have to be rocket science. Download our free content guide that is based on fundamental Masters of Business Administration principals, "The purpose of a company is to create and retain customers."

Strategic Content Creation Handbook by Cincinnati Advertising Agency, Lohre & Associates

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12 Changes That Will Impact Your SEO Strategy (Or not.)

Mon, May 25, 2015 @ 12:12 PM / by Chuck Lohre posted in Industrial Marketing, Inbound Marketing, SEO - search engine optimization, Blogging and Blog Content Creation, Internet Marketing, CMS - Content Management System, Industrial Search Engine Optimization - SEO, Industrial Marketing Content, Marketing Content, Internet Design and Development, Social Media Marketing and Advertising, Internet Development, Content Creation, Internet Advertising, SEO Strategy

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May 25, 2015 // 7:00 AM, From a Hubspot Post with commentary by Chuck Lohre for the industrial search.

Written by Young Entrepreneur Council (YEC) | @

seo-changes.png

SEO is a moving target that can really affect your business. This means that as a startup founder, you need to be prepared to make your strategy work no matter what Google enforces.

(Industrial search doesn't move that much. Sites we have done for hugh water pumps ten years ago are working perfectly well today. There product hasn't changed in 50 years. Why should their site? They just keep getting orders from around the world because we wrote the site for people looking for that very unique pump. If we had anything new to say we would, but we don't)

We asked 12 entrepreneurs what trends they have noticed in the past year and how they have prepared their business. Here's what they have noticed:

1) Increasing Attention to the User

In the past, SEO was all about manipulating data and keywords to gain search engine rankings. However with the leak of Google's Quality Rating Guide back in August, it has become crystal clear that modern SEO is all about adding quality rather than quantity. We shifted our entire content marketing strategy to be about the user, creating engaging content that compels our audience to take action.

– Phil LaboonEyeflow Internet Marketing

(Still, you have to use the words that your visitor is searching for. Search engines can't guess what you are thinking.)

2) Optimizing for Mobile Traffic

Google recently started including a 'mobile-friendly' notion next to website for mobile search results. Making sure you have this next your site increases the CTR for your website and the over amount of traffic. I suggest you test your site with this Google tool.

– Yossi FishlerAndy OS, inc.

(It's all the rage but the jury is still out on this when it comes to multi-million dollar machine tools. A very large percentage of those searches are on a desktop and not a tablet or cell phone.)

3) Emphasizing the Importance of Social

Whether it's social sharing from your site or traffic coming from social media, the importance of social engagements is really affecting SEO. It's part of SEO's way of measuring interactions with your pages and content, which are proving to be more and more important. If no one is interacting, it reflects poorly on your page quality and hurts your chances of ranking.

– Brooke BergmanAllied Business Network Inc.

(The largest social feedback we get is when we misspell a word! Of course we were explaining the energy involved in a process and the preventive maintenance procedures.)

4) Identifying Negative SEO

With penalty algorithms, negative SEO can now impact businesses that are not carefully watching their backlinks and other metrics. There have even been studies of sites hit by negative SEOs that sent bogus traffic and negatively impacted bounce rate and CTR from Google SERPs. Watch your link profile, analytics, and be on the lookout for misuse.

– Marcela DeVivo, Gryffin Media

(The only backlinks we have are from industry directories we like and our customers use.)

5) Focusing on Storytelling

Keyword stuffing is a thing of the past. Now, artful storytelling is the only way publishers will get visibility in the SERPs. Our business focuses on helping brands create compelling content with YouTube creators, so updates to the Google algorithm have been immensely helpful in improving our value proposition to clients and the long-term value brands get from their Grapevine campaigns.

– Danny WongGrapevine

(Keyword stuffing doesn't mean not using you keyword in the URL, title, headline and body. That's just common courtesy to the visitor. And to the search engines.)

6) Introducing More Penalties

Our daily tests from 5,000+ sites prove that you will get penalized for both on-site and off-site issues that you may not be aware of. Look closely at the quality of pages you're indexing in Google, eradicate duplicate content, improve your user experience, and ensure you're monitoring your incoming links, disavowing those that are working against your assets. It matters more now than ever before.

– Alex Miller, PosiRank LLC

(We're not sure if this is duplicate content. But it would be if this was a much more popular blog.)

7) Looking for a Google+ Page

If you are a local business, having a website isn't enough to rank well in Google's local search listings. If you want to rank well you need to unlock, verify, and optimize a Google+ Business Page (referred to more recently as a Google My Business Page). If you want to maximize your search traffic from Google, treat your Google Business Page as you would your website, and optimize accordingly.

– Kristopher JonesLSEO.com

(It's fun to update your Google + page. Not sure if it effects much yet.)

8) Aggressively Targeting Blog Networks

At the beginning of 2014, Matt Cutts, head of webspam at Google, announced that the idea of "guest post networks," which had been effective in the past, were on their way out. In the middle of 2014, Google took action against several large networks, including MyBlogGuest, and penalized many high-ranking sites that had participated in linking schemes. Guest bloggers need to rethink their strategy.

– Sathvik TantryFormSwift

(This is the practice of making a post to your blog with a URL to the site they are promoting. They are done by robots and sounc goofy.)

9) Optimizing for User Experience

Where do take your SEO strategy when you've got links, titles, and content covered? Recently we've revamped our site to offer a better user experience. Within three months of rolling out the changes, time on site is up 30% and our bounce rate is down 9%, all while our search traffic is up almost 110%. Google is looking for quality indicators. Make sure your user experience isn't sending the wrong ones.

– Nick ReeseBroadbandNow

(What is a better user experience? Making it easy to find what they are looking for with out looking too busy.)

10) Becoming More Predictable

SEO is now easier than it has ever been thanks to big data. The key to successful SEO is having a strategy in place that records your previous efforts, compares those efforts to your current results, and then predicts which activities will provide the most value in the future. SEO was an art before big data. Now it is a science.

– Roger BryanEnfusen Digital Marketing

(Determine the keywords that are important to your business. Write your content to educate the visitor about those topics. If you don't rank, buy AdWords, but never stop trying to rank free naturally. We have retired AdWord programs after the client's site was ranking naturally for all the important phrases.)

11) Using Location as a Source

Since we are a global identity verification company, it's important to understand how changes in Pigeon's algorithm would affect the visibility of our website in local listings.

– Stephen UffordTrulioo

(Even un-local purchasing is effected by location. Local offices and sales reps are the cause.)

12) Optimizing for Entity Search

We're always looking for opportunities to increase our footprint in Google's search results. With more search queries 'answered' directly in Google's search results, we only need to spend a few hours of development to be eligible for inclusion. As semantic markup expands to identify more entities, our business will be relevant for more complex and user-specific queries.

– Andrew SaladinoKitchen Cabinet Kings

(What he means is, if the visitor can get their answer by never clicking on your link, Google has succeeded. But a tree does make a sound even is no one is there to hear it.)

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It's 9:23 p.m. and we haven't written our industrial marketing idea blog

Wed, Feb 05, 2014 @ 09:41 PM / by Chuck Lohre posted in Industrial Marketing, Industrial Marketing Ideas, Blogging and Blog Content Creation, Business to Business Marketing, B2B Marketing, Marketing Content, Content Creation

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We got off to a great start this year by blogging every working day on industrial marketing ideas. We wouldn't want to break our record, so I'm just going to tell it like it is.

A few reasons we are doing this:

    1. We love to teach. It has given us great pleasure to teach marketing to our employees, and they have taught us as much as we have.
    2. We enjoy complex industrial marketing communication problems. Although most communication problems aren't that complex they are getting there because the web has created a four dimensional system that challenges our brains.
    3. It's fun to get people to stop and look. And do something. Search on, "blind man video geIndustrial Marketing Ideas by Purplefeatherts sign makeover" and you'll find on the first page ""What did you do to my sign?" - The Power Of Words, Motivation." A blind man has a sign that says, "I'm blind. Please help." A woman stops, turns his sign over and writes, "It's a beautiful day and I can't see it." The man gets ten times the donations. We haven't tried it, but that's the idea. It's a part of the "Change Your Words and Change Your World" campaign by Purplefeather online content specialists.
    4. Industrial Marketing Ideas Knoll ChairWe like to change the world by example. Besides helping our clients and many non-profits get the word out we also believe in sustainability and spent more time than money achieving LEED Platinum on our offices. A recent fun fact is that we scored four fantastic Knoll ergonomic chairs at the University of Cincinnati salvage sale. We've been dying to get our hands on a set of these hard to find posture improvers to put into place the Ergonomic Seating Innovation in Design U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) credit point. It will include keyboard mounts and or foot rests along with training by a Certified Professional Ergonomist on how to sit and work properly.
    5. We love to write. The promotional bang for the buck with writing is much higher than graphics. We love to take photos, paint and work on the computer, but until Google indexes eyeballs we're going to have to learn to use the pen.
    6. And last, we like to get up and do it every day. See you again tomorrow. Thanks for reading this far. Oh, and, by the way, check out Grammarly, it helps a lot. 10:16 p.m.

If you liked this post, you would like our second most popular post, "How to Write a Telemarketing Script for Marketing Communications."

Creative marketing communications

Download our free guide to Creative Marketing Communications,

Chuck Lohre's AdVenture Presentation of examples and descriptions from Ed Lawler's book of the same title - 10 Rules On Creating Business-To-Business Ads

Industrial Marketing Creative Guide by Lohre Marketing and Advertising, Cincinnati

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