Thanks for the laugh about internet marketing, Zack. http://www.zackseckler.com
If you liked this, you might also like, "Analysis of Emerson Inbound Marketing Campaign."
Industrial Marketing News from our Cincinnati Advertising Agency
Thanks for the laugh about internet marketing, Zack. http://www.zackseckler.com
If you liked this, you might also like, "Analysis of Emerson Inbound Marketing Campaign."
Missouri schools partner to complete construction and materials lab to assisit in the rehabilitation of urban mass-transportation centers, including highways, bridges, tunnels, rail, airports, port and water navigation channels, and utility infrastructure.
Missouri University of Science and Technology is partnering with the University of Missouri system to fully support a key research initiative at Missouri S&T, the Advanced Construction and Materials Laboratory (ACML). The laboratory is expected to position Missouri S&T as a national leader in the development of innovative materials and approaches to address public infrastructure challenges.
The ACML was Missouri S&T’s top-priority capital project for matching funds from the state of Missouri through the state’s 50-50 program. Under that program, the Missouri legislature would appropriate equivalent funds to match private donations for capital projects on UM System campuses that would benefit Missouri and Missourians. No 50-50 projects received state support this year. But Missouri S&T and UM System leaders decided that the ACML project was too important to delay, so they chose to designate university funds to complete it.
“This project is very important to the needs of our state, our nation and our world for us to let it languish,” says Dr. Christopher G. Maples, interim chancellor of Missouri S&T. “It is time to take matters into our own hands to make the Advanced Construction and Materials Laboratory a reality.”
A strategic investment
Missouri S&T has raised more than $3 million in private donations toward the $6.5 million project, including a $3 million gift from the estate of James A. Heidman, a 1965 civil engineering graduate of the university, and a $100,000 gift from the Sunderland Foundation, the charitable arm of Ash Grove Cement Co. UM System President Mun Y. Choi has agreed to commit half of the remaining funds from the system while Missouri S&T will continue fundraising efforts to cover the remaining project costs.
The ACML was identified as a strategic investment by the UM System during Choi’s budget address on Friday, June 2. Strategic investments are designed to strengthen programs of excellence for the UM System and its campuses.
“I’m very grateful to President Choi for his commitment to this important initiative, and to our donors for their support of our vision to make Missouri S&T a global leader in developing new and innovative approaches to address pressing issues with our nation’s infrastructure,” says Maples.
Dr. Robert J. Marley, provost and executive vice chancellor for academic affairs, was instrumental in securing support for the project, Maples adds. “Provost Marley’s work, in particular, will help our incoming vice provost and dean for the College of Engineering and Computing, Dr. Richard W. Wlezien, build on our strengths in infrastructure research to further promote research, scholarship and teaching.”
About the ACML
The ACML will expand the High-bay Structures Laboratory in Butler-Carlton Civil Engineering Hall to provide 16,000 square feet of research space for developing and testing new construction materials and methods. These innovations will offer faster, longer-lasting, more cost-effective and greener solutions to building and infrastructure challenges.
“The addition of this premier facility will position Missouri S&T as a global leader in infrastructure research and will help us realize our long-term vision of making civil infrastructure safer, more durable and longer lasting,” says Dr. Joel Burken, Curators’ Distinguished Professor and chair of civil, architectural and environmental engineering at Missouri S&T. As an expansion of the High-bay Structures Laboratory, the ACML will combine S&T’s infrastructure testing and analysis – a specialty of the high-bay lab – with the development of new materials in the ACML. The result will be greater collaboration among researchers who specialize in developing materials and those who specialize in testing them.
Once completed, the ACML will consolidate more than 35 pieces of testing equipment currently scattered in buildings across campus and at the Hy Point Industrial Park east of Rolla.
The ACML also will support Missouri S&T’s Advanced Materials for Sustainable Infrastructure signature area. This signature area focuses on the rehabilitation of urban mass-transportation centers, including highways, bridges, tunnels, rail, airports, port and water navigation channels, and utility infrastructure. It encompasses four S&T research centers and six academic departments.
“Infrastructure is the foundation that connects the nation’s businesses, communities and people, driving our economy and improving our quality of life,” says Dr. Kamal H. Khayat, lab director and the Vernon and Maralee Jones Professor of Civil Engineering at Missouri S&T. “Missouri S&T has existing strengths in this area and with further emphasis, we can become a best-in-class leader.”
The university plans to present the project to the UM System Board of Curators for approval at the board’s September meeting. The project is expected to take two years to complete.
(This article was published by Concrete Producer Magazine June 5, 2017.)
The review was proposed in a memo by Labor Secretary Alexander Acosta presented to the first full meeting of President Donald Trump’s Cabinet on June 12.
His memo also asks federal agencies to recommend new executive actions to promote industrial apprentice programs. The Labor Department memo doesn’t include any examples of regulations that impede apprenticeship programs.
The White House is seeking to focus attention on Trump’s economic agenda amid scrutiny over a federal investigation into possible coordination between his presidential campaign and Russia. Trump has denied any collusion with Russia, but the public testimony last week of fired FBI director James Comey, who was overseeing the investigation, has dominated news coverage.
Economists and politicians in both parties recently have focused on promoting apprenticeships and vocational education amid concerns about raising the skills and incomes of workers without a college education. It was a pet cause of Barack Obama, with the former president announcing $175 million in apprenticeship grants to benefit 34,000 Americans last summer. Last month, the former president announced he was donating $2 million to summer job and apprenticeship programs in his hometown of Chicago.
The Trump White House is hoping that a focus on apprenticeship programs could capture the national attention -- particularly since the president became a reality television star hosting “The Apprentice.” His daughter, Ivanka, who regularly appeared alongside her father on the show, has publicly promoted the efforts to help employers find trained workers to fill the estimated 6 million vacant jobs in the U.S.
“We’re constantly hearing from CEOs that they have job openings but they don’t have workers with the skill set they need to fill those jobs,” Ivanka Trump said on June 12 during an appearance on Fox News.
The president will travel on June 13 to Wisconsin to visit a technical school as part of the push to highlight vocational training.
Key manufacturers of food processing equipment are focusing on new product developments and enhancements of existing features, which is boosting the growth of this market. Manufacturers are devising new business strategies for establishing their products by making use of latest technology, thereby attracting potential customers.
This post came from MarketScale.com.
Global Food Processing Equipment Market: Overview
Food processing equipment come in several categories such as ovens, slicers, chillers, feeders, mixers, dryers, grinders, roasters, homogenizers, and separators. These equipment are of immense use in the confectionary, dairy, beverage, nuts, vegetable, fruits, chocolate manufacturing units, industrial bakery, and seafood industries, thus driving their market. Key manufacturers of food processing equipment are focusing on new product developments and enhancements of existing features, which is boosting the growth of this market. Manufacturers are devising new business strategies for establishing their products by making use of latest technology, thereby attracting potential customers.
Global Food Processing Equipment Market: Key Trends
Busy and changing lifestyle has resulted in the need for food processing equipment that are quick and efficient. The availability of raw materials and the need for wider range of food processing equipment is also boosting the growth of the market. Among the various types of food processing equipment, the equipment most in demand is the bakery and pasta equipment. The increasing disposable income of the people across the globe is fuelling the demand for food processing equipment. Frequent change in the preference for food, especially by the large population living in Asia Pacific is resulting in higher investments in these equipment and is also driving the market. Request a Brochure of the Report
Global Food Processing Equipment Market: Market Potential
With new technology coming in the market consistently, consumers are replacing their old and existing equipment with the latest ones, and this is creating new growth opportunities in the market. Change in food trends also leads to newer investments in food processing equipment, thus driving the market.
Companies such as Bühler are making use of sensors, radio networks, and internet of things (IoT) in their new generation roller mill Antares PlusTM, which is a product for the grain milling industry. The sensors continuously monitor the temperature on rolls and bearings as well as for the particle size distribution of ground products. The roller mill is always adjusted to optimum grinding degree, thereby benefitting customers from consistent quality and increased yield. Such developments are expected to drive the market and ensure the progress of the food processing equipment industry. Request for TOC of the Report
Global Food Processing Equipment Market: Regional Outlook
On the basis of geography, the global food processing equipment market is segmented into Europe, North America, Asia Pacific, and the Rest of the World. Of these, Asia Pacific is expected to witness a fast paced growth in the coming years. The large population base consuming poultry, meat, and seafood in Asia Pacific is driving the market in this region. Europe is another lucrative market for food processing equipment. Read Complete Report
Global Food Processing Equipment Market: Competitive Landscape
The global food processing machinery market is fragmented with a large number of small and big players. The competition in the market is also intense owing to the presence of so many players. Most players are intending to expand their operations in the emerging markets of Asia Pacific and Africa, as European and North American markets have matured. The shift to these emerging economies is likely to cut down on costs of operation. On the basis of performance of equipment, technical innovation, and after sales service, these players are competing with each other. Some pf the leading manufacturers of food processing equipment are: JBT, Buhler, Anko Food Machine, Marlen International, Alfa Laval, Marel, GEA, Farm and Ranch Depot, John Bean Technologies, A&B Process Systems, IDMC, Tetra Laval, Feldmeier Equipment, Scherjon C. van't Riet, SPX, Paul Mueller, and Krones,
About TMR Research
TMR Research is a premier provider of customized market research and consulting ser-vices to business entities keen on succeeding in today’s supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients’ conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.
Our savvy custom-built reports span a gamut of industries such as pharmaceuticals, chemicals and metals, food and beverages, and technology and media, among others. With actionable insights uncovered through in-depth research of the market, we try to bring about game-changing success for our clients.
Head - Internet Marketing
This release was published on openPR.
Do you have more serious problems than worrying about your processing equipment marketing? To get your feet back on the ground, read the following e-Book for advice on the basics of marketing from your MBA class. Or learn more from our Marketing Handbook page.
Industrial marketing today is driven by the ease of getting information on just about anything quickly from the internet. Knowledgable engineers subscribe to many email newsletters and depend on them to keep them abreast of trends and best practices. Those monsters need to be fed!
Long gone are the photo prints, letters and stamps. Today a good industrial PR professional can write and distribute a release in a few days.
Speak to them by name and know how the game is played:
You can't come up with a new product or application every quarter, but you do need to promote something on a regular basis.
People just believe it more. We value each release publication as if it was placed as an advertisement. If we only expect something to be published once in a year, it's a 1x rate. If it's our regular publication for advertising, we use the 6x rate. And we include color if it's color. We normally use the published rates, although publications offer deep discounts off the published rates. It's not the perfect method, but it's easy and consistent. A typical quarterly campaign can generate ove $20,000 in publicity. Some PR professional say that PR is worth four times the ad space rate because it is perceived as more believable than advertising. Both work together. If you don't do publicity with your advertising, you're only getting 20% of the value you paid for.
We face the same productivity pressures as our clients and their customers. You have to do the same work for less. Email and the internet help us do that. All of my communication is through email and we use an Excel spread sheet to keep track of what, when and who we sent things to. As well as the value achieved.
Now that you have received all that publicity online, it's time to share it across your social media. It should at least include LinkedIn, Twitter and Facebook. Search the internet for your headline and bingo; you have a page to share. A quick tag line and a URL of the publicity is all that is needed. Use it to fill in between releases.
Do you have more serious problems than worrying about publicity? To get your feet back on the ground, read the following e-Book for advice on the basics of marketing from your MBA class. Or learn more from our Marketing Handbook page.
Renewable energy is becoming more and more popular these days. We recently jumped on the band wagon and had solar panels installed on our home in Anthem, Ariz. On average, we have 299 sunny days per year, so it is a pretty darn good investment.
The down side to energy from solar panels and wind turbines is their on-off nature. When the wind stops blowing or the sun stops shining, the energy production stops. That is not a problem for us, because we are still connected to the grid and can get power even when the sun doesn’t shine. But believe me — they know how to charge rate payers who have solar!
If you would like to learn more about writing a process equipment marketing news release or an application story "One key to good public relations is writing a case study."
Do you need help with your inbound marketing initiatives? We have just launched a new marketing services selection that will work with you and your team to help you develop and execute your projects and programs.
Here are a few product services to build and repurpose content:
Dynamic White Paper
Let us turn your existing white paper into a 10-minute audio/visual experience. Our editor will create a narrated visual presentation from your white paper, and then we will promote it to your target audience for 12 months.
White Paper Writing Service
Let us write, design, and host a technical paper for your target audience. Consult with our editorial director and then let our technical writer work with you to create the white paper. We can host and promote your new content or you can promote to your already existing customer base and prospects.
Build a Tech Talk
Our editor will consult with you, construct a presentation, prepare slides, and craft a script for your company's expert, who will provide the voiceover. Our moderator will introduce your expert and close the presentation.
Audience Engagement Quiz
Our editor will consult with you and then write an audience quiz based on your white paper or e-book. We design and then deploy the quiz to your target audience. You receive full contact leads as well as statistics on how each registrant did on the quiz and who downloaded your white paper or e-book.
Let us help you to define content strategy and to distribute your new and existing material to build your brand.
To schedule a free consultation to discuss your next project, contact Chuck Lohre at email@example.com or call 513-961-1174
Two-stage angular gearboxes offered by ABM Drives have an efficiency of up to 96 percent. ABM Drives provides the complete assembly including geared motors and integrated motor controller. Typical applications include roller and belt conveyors, container conveyor systems, vertical storage and other material handling logistics. They offer dynamic and reliable operation even in harsh environments such as deep-freeze warehouses.
(Thanks to Trevor Hall, Founder, Clear Creek Digital, for this great article in the July/August 2016 STONE SAND & GRAVEL REVIEW. We thought it was just going to be another marketer that was selling industrial social media to accounts that didn't use it industrially themselves let alone actually have experience working in a quarry, but Trevor is the real deal and has some good tips for quarries to improve their community relations.)
Social Media Can Help Improve an Operation
OUR ONLINE NEWS FEEDS and social media accounts are more and more filled with websites and articles with catchy titles like "Top 5 Amazing Survivor Stories," "10 Apps for your iPhone," "8 Rocks That Look Like Celebrities." We all, myself included, get caught wanting to know more about these headlines. Many times we click and visit the information.
Called "listicles," these articles blend a list with short articles, and there are lessons to be learned from them. People read them because they appear - and typically are - quick to read, have an enthusiastic tone and spur creative disruption in our own minds. Most importantly, though, they grab our attention.
Everyone online is hammered with copious amounts of information every second of the day. Figuring out how to grab people's attention, even just for a few seconds, is a very challenging task. What is most daunting, especially for quarries, is understanding how to communicate a very complex process like aggregates production with many different internal functions and processes in a quick, eyecatching and engaging message.
Finding ways to incorporate the kind of content that catches the eye of our industry and our communities, including residents near stone, sand and gravel operations, is a vital part of any community relations plan.
Know the Social Networks
Social networks like Twitter, Facebook, LinkedIn and YouTube provide new tools for aggregates operations to tell their story.
Twitter: Posts are 140 characters or less, so it's important to link back to blogs or information on a different website.
Facebook: Users can share photos, videos and updates about a quarry or company with a "page" that is dedicated to that company or operation.
LinkedIn: A professional social network where users post their work experience and look for jobs. Companies also create pages on LinkedIn to share content.
YouTube: Users can share and comment on videos, which is one of the most popular and engaging forms of media today. These digital tools can/enhance a company's ability to engage neighbors, lawmakers and regulators. Also, these networks can be used to inform a public of something they may not know much about, including quarrying.
Online media's reach is huge and increasing. A majority of the global population is on some type of social network. With the growth of mobile technologies reaching even to rural Africa, many more people are likely to join. Further, the data shows that online social dialogues and information sharing are not just for a younger crowd anymore. Social media users 65 years of age and older have more than tripled in the past five years.
Recognize and Use Social Media Trends
It is vital that aggregates operations recognize the trends of the online audience and appreciate its huge and growing size. Notice, I did not suggest that companies become "masters" of digital marketing. But recognition of best digital communication trends can lead you on a wonderful path to exploring how to tell the story of your operation or your products.
Online and mobile video will also play an important role for every business and operation. It is predicted that by 2020, 80 percent of people will rely on video content to form opinions and/or support for businesses and organizations. Aggregates producers are not exempt from this trend, and can enhance traditional community outreach with videos and photos.
Print publications or text on a screen can be enhanced with multimedia content that is easy to share with people who both support or are critical of a quarry.
Short and Shareable is the Way to Go
Try to grab attention of an online audience by using powerful and quick information. This is especially true for social media networks such as Twitter, LinkedIn and Instagram because they rely on images and photos in addition to text.
Photos and video play crucial roles in grabbing the attention of viewers. The more engaging your content is, the more likely you are to see an increase in viewers. YouTube, the popular video-sharing site, is the second largest social networking site behind Facebook. More people are turning to YouTube to share and gather information than ever before.
For example, every day people are watching YouTube to learn how granite is quarried and crushed, and there are videos with thousands of views on how limestone is produced.
Stone, sand and gravel companies can connect the value of their operations to the personal benefit of the reader and their community. Right now, there aren't many aggregates producers in the United States fully utilizing social and digital media to share company information. So there is a great opportunity for companies and quarries to produce quality and positive content about the industry.
Using Social Media to Build a Brand
In print and online communications, the words we use matter a lot. The recent presidential campaign has shown how audiences react to words used in tweets and images shared on Facebook.
Some people on social networks may negatively respond to a company's content, regardless of how informative and engaging posts may be. One of the best ways to safeguard one's messaging from these tribulations is to make your content fun. Allow your organization to pull the curtains back a bit and show the human and humanitarian aspects of your company. It is harder for positive and educational content to be perceived as anything but, and using facts and information is also a great way to address negative comments you may receive.
Staying positive, engaging and educational is a great way to highlight employees, the communities you work with and the dynamic ways that rocks are quarried and crushed and shipped to customers. After all, the adventures of quarrying are wonderful stories. It's up to you to share them. •
Trevor Hall is the founder of Clear Creek Digital, LLC, a digital communications and marketing firm focused on providing those resources to mining and engineering organizations. Visit his website at www.clearcreekdigital.com.
(Thanks Trevor, Having a high performance site is the number one industrial marketing challenge, get it right and your industrial social media will pay off big.)
(Thanks to Ken Maisch for this great article in the July 15, 2016 Cincinnati Business Courier. If you don't know the competition and the marketplace, you won't be able to grow your business.)
Recently I attended an economic briefing session to get some insight into where the economists saw us heading over a period of time. After the meeting, while I was reviewing the data we received, I began to think about TechSolve’s client companies and how they were preparing for changes in their customer’s needs, based on changing economics, and how they were and should be planning for future changes.
Over the last year, I have seen the business of some of my clients slow as much as 30%. On the other hand, I saw some of those client companies serving, growing, and thriving markets. I asked myself how each of these client groups was dealing with their particular circumstance. Our experience shows that client companies in a rapid growth mode are usually behind the curve and have to take exceptional steps to deal with this growth. It also shows that companies who see a drop in business usually go into a full blown pull back, as if their future will never be there again.
There will always be changes in our business cycles. There will always be new products and there will always be products that become obsolete. The “key” to sustaining a viable manufacturing company is based on its ability to deal with these changing environments. How nimble these companies are in changing times determines their overall ability to grow and continue a pattern of profitability.
There are twelve questions manufacturing companies should constantly ask themselves as they examine the future. Those are:
1) Are we intimately familiar with the market we serve?
2) How well do we know our competition?
3) What are the changing aspects of that market?
4) Is there a consolidation of players within that market?
5) How much of our overall revenue is represented by our top five customers?
6) Are we getting downward pricing pressure from that customer base?
7) Do we see increasing raw material costs?
8) Are we experiencing annual increases in our manufacturing costs that we can’t pass on to our customer base?
9) Are we consistently upgrading our equipment to maintain productivity?
10) Is “lean” thinking a part of our company culture?
11) Are we having difficulty in finding and keeping capable workers?
12) Is “productivity improvement” a part of our overall plan?
If you don’t know the answers to a majority of these questions I believe you will find life in a manufacturing environment to be difficult at best. Let’s take these questions and boil them down into three groups.
1) Market knowledge and marketing capability
2) Equipment capability and utilization
3) Productivity and cost control
Now let’s take a look at each area as they pertain to today’s manufacturing environment.
Market Knowledge and Marketing Capability
A thorough knowledge of your targeted market is essential. Knowing all the players, the competitive pricing levels each offers, and at what level you are competitive within this market enables more accurate quotations leading to a higher hit rate. We find this an area of weakness within some of our client base. Some know the names of primary competition, but aren’t sure at what level their pricing must be to earn new business. In the absence of this knowledge, companies price their products on what they perceive are the prices their competitors charge without a relationship between their real costs and the profit margins available at that level of pricing.
In addition to these pricing issues, it is imperative that companies understand the best way to address their target market. What is the best way to attract new customers? Is the internet and other electronic media the best way to find and get new customers? Is a more traditional sales approach preferable? Is direct customer contact better than a less direct approach. Does your product have an engineering or sales element? In all cases it is a must that you understand the “who” within your market. It is important to know who is the sales leader within your market, who is the “price” leader within your market, and which competitor has the strongest reputation and the “why” that is. Simply selecting a market in the absence of this knowledge can be a recipe for disaster. Growth in a new market or customer base can be much more successful if the answers to these questions are understood and addressed in the early planning stages.
Equipment Capability and Utilization
Businesses evolve and change over time. When manufacturing companies begin they usually locate and use the most economical equipment they can afford. Not always the most productive, but it gets the job done. Then over time they begin to invest in new technology and equipment that offers significant productivity advantages. They realize this is the long term answer to better controlling their costs. If new equipment is good, more must be better. Not always the correct solution. It is imperative that this new more productive equipment reach full utilization as quickly as possible. Otherwise the cost of having that equipment becomes a draw against profitability as our employees scramble to get it fully utilized and still keep the old equipment running.
New technology is only an advantage when it increases capacity and lowers cost. Owning and underutilizing the newest equipment will only increase cost, not improve the situation. As a process improvement company we understand and agree with consistently improving productivity, and when equipment is the answer, do the necessary economic justification and purchase the new equipment. Making sure that you understand your productivity levels and how it relates to your overall cost, is a must. And once you understand the importance of long term productivity improvements, budget to upgrade your equipment as your depreciation schedule dictates. The most productive companies we serve are those that justify and utilize the most efficient systems available and continually upgrade them as needs dictate.
Productivity and Cost Control
One of the greatest challenges manufacturing companies face is “how do I deal with the price reduction requests I get from my customers?” It would seem simple. We have to eat the loss of margin to keep the revenue. Well, you can only do this for so long. Sooner or later you run out of margin and unless you have taken steps to further control cost, you are suddenly in trouble. Once your organization has a firm handle on your real “fully burdened manufacturing cost/hour”, then cost control through productivity improvement is the answer. New equipment, as mentioned earlier, is part of the answer, but real productivity comes when our employees are empowered by understanding the real basis for our cost and the role they play in changing that basis. If your company is not actively involved in a Lean initiative, if you have not established “metrics” that confirm success, and if your company culture is not one of consistently improving performance then daily struggles can become a way of life. Having a thorough understanding of your manufacturing costs, and then implementing a plan to address those areas that need improvement, will go a long way in strengthening profitability.
In summary, our country has always been involved in “making stuff”. Our manufacturing capability is second to none. I realize this as I see companies who have off shored their production only to realize they need to come home. Back to where real efficiency is understood and embraced. Back where “being the best” is not a bad term. And Yes, based on what our economists tell us, we will have ups and downs in our business cycles. But the best deterrent to down business cycles is productivity and the ability to cost your costs to be able to meet changing price demands. Our manufacturing future has always been bright. But now it more important than ever to continue to take those steps that will allow us to continue to be most productive nation in the world.
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