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Food Processing Equipment Marketing: Global Industry Analysis

Thu, Jun 08, 2017 @ 05:28 PM / by Chuck Lohre posted in Industrial pr, public releations, Industrial Marketing, Process Equipment Marketing, Industrial Marketing Handbook, Marketing Communications

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Key manufacturers of food processing equipment are focusing on new product developments and enhancements of existing features, which is boosting the growth of this market. Manufacturers are devising new business strategies for establishing their products by making use of latest technology, thereby attracting potential customers.

This post came from MarketScale.com.

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Global Food Processing Equipment Market: Overview

Food processing equipment come in several categories such as ovens, slicers, chillers, feeders, mixers, dryers, grinders, roasters, homogenizers, and separators. These equipment are of immense use in the confectionary, dairy, beverage, nuts, vegetable, fruits, chocolate manufacturing units, industrial bakery, and seafood industries, thus driving their market. Key manufacturers of food processing equipment are focusing on new product developments and enhancements of existing features, which is boosting the growth of this market. Manufacturers are devising new business strategies for establishing their products by making use of latest technology, thereby attracting potential customers.

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Global Food Processing Equipment Market: Key Trends

Busy and changing lifestyle has resulted in the need for food processing equipment that are quick and efficient. The availability of raw materials and the need for wider range of food processing equipment is also boosting the growth of the market. Among the various types of food processing equipment, the equipment most in demand is the bakery and pasta equipment. The increasing disposable income of the people across the globe is fuelling the demand for food processing equipment. Frequent change in the preference for food, especially by the large population living in Asia Pacific is resulting in higher investments in these equipment and is also driving the market. Request a Brochure of the Report  

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Global Food Processing Equipment Market: Market Potential

With new technology coming in the market consistently, consumers are replacing their old and existing equipment with the latest ones, and this is creating new growth opportunities in the market. Change in food trends also leads to newer investments in food processing equipment, thus driving the market.

Companies such as Bühler are making use of sensors, radio networks, and internet of things (IoT) in their new generation roller mill Antares PlusTM, which is a product for the grain milling industry. The sensors continuously monitor the temperature on rolls and bearings as well as for the particle size distribution of ground products. The roller mill is always adjusted to optimum grinding degree, thereby benefitting customers from consistent quality and increased yield. Such developments are expected to drive the market and ensure the progress of the food processing equipment industry. Request for TOC of the Report

Global Food Processing Equipment Market: Regional Outlook

On the basis of geography, the global food processing equipment market is segmented into Europe, North America, Asia Pacific, and the Rest of the World. Of these, Asia Pacific is expected to witness a fast paced growth in the coming years. The large population base consuming poultry, meat, and seafood in Asia Pacific is driving the market in this region. Europe is another lucrative market for food processing equipment. Read Complete Report 

Global Food Processing Equipment Market: Competitive Landscape

The global food processing machinery market is fragmented with a large number of small and big players. The competition in the market is also intense owing to the presence of so many players. Most players are intending to expand their operations in the emerging markets of Asia Pacific and Africa, as European and North American markets have matured. The shift to these emerging economies is likely to cut down on costs of operation. On the basis of performance of equipment, technical innovation, and after sales service, these players are competing with each other. Some pf the leading manufacturers of food processing equipment are: JBT, Buhler, Anko Food Machine, Marlen International, Alfa Laval, Marel, GEA, Farm and Ranch Depot, John Bean Technologies, A&B Process Systems, IDMC, Tetra Laval, Feldmeier Equipment, Scherjon C. van't Riet, SPX, Paul Mueller, and Krones,

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This release was published on openPR.


Do you have more serious problems than worrying about your processing equipment marketing? To get your feet back on the ground, read the following e-Book for advice on the basics of marketing from your MBA class. Or learn more from our Marketing Handbook page.

Strategic Content Creation Handbook by Cincinnati Advertising Agency, Lohre & Associates

 

Read More

Industrial PR is the Social Media of B2B Marketing

Fri, May 12, 2017 @ 05:29 PM / by Chuck Lohre posted in Industrial pr, public releations, Industrial Marketing, Process Equipment Marketing, Industrial Marketing Handbook, Marketing Communications

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Industrial marketing today is driven by the ease of getting information on just about anything quickly from the internet. Knowledgable engineers subscribe to many email newsletters and depend on them to keep them abreast of trends and best practices. Those monsters need to be fed!

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Industrial PR is easier to do today because of email.

Long gone are the photo prints, letters and stamps. Today a good industrial PR professional can write and distribute a release in a few days.

It's important to know the editors and media sales reps

Speak to them by name and know how the game is played:

  1. Publications need advertising to survive - Maybe if you are a starlet and every move you make is news you don't have to pay to play but that's not a good long term strategy for industrial marketing. Sure editors will always publish brand new products and technology but you'll die a death of a thousand cuts if you wait for new products. Normally that only happens every five or ten years!

  2. Purchase display advertising in your top three publications - Survey your customers and run advertising in the top three publications. Besides getting preference for publicity you will also be asked to contribute technical or application articles.

  3. At least purchase Buyer's Guide Listings in the magazines that publish your PR - You can't place expensive advertising in every publication but buyer's guides are very popular with publishers and you should be in them if they are a reasonable cost. You have to be fair to the publications. If you expect them to run you publicity, you would be a hypocrite if you didn't want your company's name included in their buyer's guide.

  4. Thank the editor for his work -  Editors and sales reps are human too. a thank you and a compliment go a long way for them to remember you and ask for your experience when needed. We always give the sales rep one of our famous Swiss Army knives when the stop by and pass them out at press conferences we have at trade shows.

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New is best, but a good cutaway is Okay too

You can't come up with a new product or application every quarter, but you do need to promote something on a regular basis.

  1. Brand new product - Will always get published and maybe even make the cover.
  2. General product release - Try to make them application specific to the publication.
  3. Business news - It might get into print. 
  4. Appointments - Usually this gets published online.
  5. New hires - Good luck. You'd be better off sending a letter of introduction.

Keep track of what's published, PR is worth four times advertising

People just believe it more. We value each release publication as if it was placed as an advertisement. If we only expect something to be published once in a year, it's a 1x rate. If it's our regular publication for advertising, we use the 6x rate. And we include color if it's color. We normally use the published rates, although publications offer deep discounts off the published rates.  It's not the perfect method, but it's easy and consistent. A typical quarterly campaign can generate ove $20,000 in publicity. Some PR professional say that PR is worth four times the ad space rate because it is perceived as more believable than advertising. Both work together. If you don't do publicity with your advertising, you're only getting 20% of the value you paid for.

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We're going the same work as ten years ago for less compensation

We face the same productivity pressures as our clients and their customers. You have to do the same work for less. Email and the internet help us do that. All of my communication is through email and we use an Excel spread sheet to keep track of what, when and who we sent things to. As well as the value achieved. 

Stay in touch with your customers and prospects

Now that you have received all that publicity online, it's time to share it across your social media. It should at least include LinkedIn, Twitter and Facebook. Search the internet for your headline and bingo; you have a page to share. A quick tag line and a URL of the publicity is all that is needed. Use it to fill in between releases.

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Do you have more serious problems than worrying about publicity? To get your feet back on the ground, read the following e-Book for advice on the basics of marketing from your MBA class. Or learn more from our Marketing Handbook page.

Strategic Content Creation Handbook by Cincinnati Advertising Agency, Lohre & Associates

 

Read More