Stop the Public Relations Madness

Apr 16, 2018 3:25:11 PM / by Jim Lucy posted in Green Building Marketing, Construction Equipment Marketing, public relations planning, LED

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A beleaguered editor calls out for help from beneath a stack of press releases loaded with puffery and impossible-to-prove performance claims about lighting products.

It’s a busy time of the year in the lighting market. You had the recent Light + Buildings trade show in Frankfurt, Germany, May’s LightFair being held this year in Chicago, and the annual conference of the National Association of Innovative Lighting Distributors (NAILD) that took place in February.

If you are a business magazine editor covering the lighting market you know the time of year without even looking at a calendar because you see the seasonal flock of emails flying into your inbox from public relations folks promoting their clients’ new lighting products or trying to secure booth appointments at one of the big lighting shows.

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Frank Lloyd Wright Boulter House - Hanover College Presentation Update

Apr 2, 2018 1:29:20 PM / by Chuck Lohre posted in Green Building Marketing, Boulter House, Frank Lloyd Wright

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Frank Lloyd Wright unknowingly tapped into sustainable principals a century before ecology could even define what sustainability meant. (Boulter House photo by Thomas R. Schiff)

Frank Lloyd Wright was born in 1867 and his vision of architecture was shaped by his rural Wisconsin upbringing and his ego. Louis Sullivan taught him to think for himself and abandon recreations of European styles. His response was to create a unique American architecture with its own grammar and style. Almost unknowingly he learned to use steel, glass, regional materials, integrated lighting and beauty to define his "Organic Architecture." One notable technique was to place the structure on the side of a hill versus on top of the hill. The peak of the "Prairie Style" was the Wasmuth portfolio, published in Germany in 1911. Mr. Wright then published his autobiography in 1932 and that led to the next phase of his career.

I'm reposting this blog because it is the most popular on the site. I've updated a few things. Still producing the local U.S. Green Building Council home tours and trying to understand how to motivate the public. My work with the Greater Cincinnati Earth Coalition is trying to partner with other groups in the region to migrate to an "Earth Education Weekend." I'm always available to answer any questions you have and to help your project come to life, 513-260-9025, chuck@lohre.com.

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The Past and Future of Sustainability - From Frank Lloyd Wright to Buildings You Can Eat

Mar 26, 2018 5:03:00 PM / by Chuck Lohre posted in Green Building Marketing, Frank Lloyd Wright

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Presentation rough draft to Hanover College March 8, 2016.

Frank Lloyd Wright unknowingly tapped into sustainable principals a century before ecology could even define what sustainability meant. (Boulter House photo by Thomas R. Schiff)

Frank Lloyd Wright was born in 1867 and his vision of architecture was shaped by his rural Wisconsin upbringing and his ego. Louis Sullivan taught him to think for himself and abandon recreations of European styles. His response was to create a unique American architecture with its own grammar and style. Almost unknowingly he learned to use steel, glass, regional materials, integrated lighting and beauty to define his "Organic Architecture." One notable technique was to place the structure on the side of a hill versus on top of the hill. The peak of the "Prairie Style" was the Wasmuth portfolio, published in Germany in 1911. Mr. Wright then published his autobiography in 1932 and that led to the next phase of his career.

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Custom LEED Home Mirrors Transformation of Northside Cincinnati Residents

Oct 20, 2017 11:40:16 AM / by Chuck Lohre posted in Green Building Marketing, Sustainability, Green Building, Business to Consumer Marketing, green education

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How 3D Printing Is Green Manufacturing

Jun 5, 2017 10:08:20 PM / by Chuck Lohre posted in Green Building Marketing, 3D Printing Is Green Manufacturing.

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An Epiphany Of Disruption: GE Additive Chief Explains How 3D Printing Will Upend Manufacturing

Mar 6, 2017 by Tomas Kellner

Jet engines are large and complicated machines. But sometimes surprisingly small parts can make a big difference in how they work.

A decade ago, engineers at CFM International, a joint venture between GE Aviation and France’s Safran Aircraft Engines, started designing a new, fuel-efficient jet engine for single-aisle passenger planes — the aircraft industry’s biggest market and one of its most lucrative.

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Southwest Ohio USGBC Chapter - Green Residential Committee and Greater Cincinnati Green Home Tours

May 29, 2017 9:53:05 AM / by Chuck Lohre posted in Green Building Marketing

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Mission: To provide education on sustainability in everyday tasks by promoting household environmentally sound practices to transform the way homes are designed, built, and operated enabling healthy, prosperous and environmentally and socially responsible living.

Committee Chair: Toni Winston, Tiburon Energy

Contact to Volunteer or Participate: toni@tiburonenergy.com

Sep 13, 5:30 pm, USGBC Green Home Committee Meeting, Mecklenburg Gardens, 302 E. University Ave., Cincinnati, OH 45219. Help plan the 2018 Green Home Tours as well as sustainable commercial site meeting locations.

Green Home Tours: No charge for USGBC Ohio members (you can bring a guest), join the Ohio Chapter. If you don't have a USGBC Ohio membership registered account, go to www.usgbc.org and click on “Account” in the upper right. A window will come up, click on the “Don’t have an account? Create one.” Once you register your free account, you should be able to pay your dues for the "USGBC Ohio Chapter". You don't have to register as a USGBC business. Non-members are asked to donate $15 per person at the door. Contact Chuck Lohre to register for the tours or be introduced to any of the owners of past and future tours, Chuck@Lohre.com, 513-260-9025. 

The Green Home Tours are sponsored by The Sustainable Partnership of Cincinnati, a group of businesses offering sustainable products and services to create sustainable homes and offices. Learn more at www.tspcincy.com.

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Morales Luganbill Residence Green Home Tour Agenda

May 23, 2017 2:48:04 PM / by Chuck Lohre posted in Green Building Marketing

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9:30Arrive and set up coffee and sweets, one pot coffee and one pot tea and three pastries from local bakery.

9:45 Greet guests, Check off list and make note of donations if they aren't a member.

10:10 Introduce self
, Rebecca Kiefer, Chair Emerging USGBC professionals

Introduce Southwest Ohio USGBC Chapter Green Home Tour Series, Follow along with the brochure

  • Sep 16, 2017, 10 am till Noon, – Melink Residence, Indian Hill. Steve Melink is the owner of Melink Corp. net-zero manufacturing facility. 
  • Oct 6, 2017, 6 to 8 pm, – Theobald Residence, Covington, KY. Builder and owner of the first private container home in the region. 
  • Oct 21, 2017, 10 am till Noon, - Yankie Residence, Madeira, OH, possible LEED Platinum renovation. Paul Yankie of Green Building Consulting, owner and house captain. This renovation is an example of how to achieve LEED Platinum in the suburbs without solar, geothermal, a complete gut rehab, no easy access to community services. 
  • Nov 4, 2017, 6:30 pm till 8:30 pm, - Artichoke, OTR, Cincinnati, OH, possible LEED Gold retail home goods store renovation. 
  • Nov 18, 2017, 10 am till Noon, - Chappel-Dick Residence, Bluffton, OH, LEED Platinum and registered Monarch Waystation. Andy Chappell-Dick, Design/Builder. Possible stops on the road trip could be the tiny home community in Dayton, OH and the shipping container home builder in Hamilton, OH.

Introduce sponsors - These tours are sponsored by The Sustainability Partnership of Cincinnati through a Gold Sponsorship of the local USGBC Chapter. The partnership includes:

    • Dovetail Solar and Wind - Dovetail has built over 385 renewable energy systems, totaling over 14.6 megawatts. Contact Julie Julie Jones.
    • Green Building Consultants HERS Rater and LEED Provider. They serve as a consultant to the owner or design team of commercial and residential properties. Contact Paul Yankie.
    • Greenbau Construction - Full Service Green Design + Build – With Anthony Beck, a Certified Green Professional Builder and his partner Steve Hampton, Architect, and LEED AP. Steve's Walnut Street home in OTR home was on the 2017 tour in March. If you want to see Steve's home or any other homes on the past or future tours, contact Chuck Lohre.
    • Green Cincinnati Education Advocacy offers commercial LEED documentation assistance and Green Building consulting for marketing, sustainability reports and passing the LEED Green Associate and LEED AP exams. Contact Chuck Lohre.
    • Greener Stock Sustainable Design and Building Supply - Owner Heather Curless is a LEED Accredited Architect can work with you and her partners on your project in every way, every step of the way. Whether it insulation made from recycled jean material to the highest end finishes you can imagine of course also made from sustainable materials.
    • Green Streets Green Roofs and Green Walls - offers consulting and installation of the latest, most effective storm water mitigation and reuse options. Rain water harvesting and landscaping can add 14 points to a residential LEED project. Contact Ben Haggerty or “Tre” Sheldon.
    • National Heating and Air Conditioning offer a wide range of heating & cooling products including the latest in energy efficient HVAC equipment, as well as insulation and home performance services. Contact Tim Stratton.
    • One Small Garden and Lifestyle offers tiny homes, raised beds, garden sheds and chicken coops. Juliann Gardener believes everyone has a green thumb, just add seeds, sun and water. Contact Juliann Gardener. 
    • Patterned Concrete of Cincinnati offers decorative, concrete artisans of stamped and colored concrete including patios, pool decks, driveways, and countertops. Patterned also offers permeable pavement that allows water to pass through the surface and back into to aquifers. Contact Contact Paul Schneider.
    • Tepe Services full service landscaping - Created the first certified Rain Garden in Hamilton County.  Drought resistant plants coupled with irrigation techniques that feed only what a plant needs directly to the source. Contact Greg Tepe.
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The Future of Skyscrapers - Sustainable Building Trends

May 22, 2017 9:47:29 AM / by Chuck Lohre posted in USGBC, Green Building Marketing, Sustainability, Green Building, USGBC Cincinnati, Business to Consumer Marketing, green education, State of LEED, Sustainable Building Trends

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Skyscraper construction and design have remained largely unchanged over the last century. Builders have stuck to old materials and techniques. Several aspects of construction are due for radical changes to increase efficiency and improve sustainability. Greener alternatives are also gaining traction. To learn more, checkout the infographic below created by the New Jersey Institute of Technology’s Masters in Civil Engineering degree program.

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Green Home Tours: A Very Sustainable Home in Cincinnati, May 27, 2017

May 15, 2017 10:12:07 AM / by Chuck Lohre posted in USGBC, Green Building Marketing, Sustainability, Green Building, USGBC Cincinnati, Business to Consumer Marketing, green home tour, green education, State of LEED

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WHAT: Morales Luganbill, USGBC Green Home Tour

WHERE: Oakley Neighborhood, Cincinnati, OH (address provided after registration)

WHEN: Saturday May 27, 2017 10 am till Noon

Possible LEED Platinum home. It's a compact house on a small infill site in a walkable neighborhood. The large glass openings are concentrated on the south side to take advantage of passive solar. The exterior walls are offset double stud with spray foam insulation to limit thermal bridging and provide an air tight envelope. The heating system is hot water radiant. The cooling system uses high-efficiency mini-split heat pumps. 

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The State of LEED in Greater Cincinnati

May 1, 2017 1:36:29 PM / by Chuck Lohre posted in Green Building Marketing, Sustainability, Green Building, Earth Day, Business to Consumer Marketing, green home tour, green education, Ecologically Conscious Intentional Community, State of LEED

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 Just a bit of an overview of the State of LEED in the region. 

 

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