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Stop the Public Relations Madness

Apr 16, 2018 3:25:11 PM / by Jim Lucy posted in Green Building Marketing, Construction Equipment Marketing, public relations planning, LED


A beleaguered editor calls out for help from beneath a stack of press releases loaded with puffery and impossible-to-prove performance claims about lighting products.

It’s a busy time of the year in the lighting market. You had the recent Light + Buildings trade show in Frankfurt, Germany, May’s LightFair being held this year in Chicago, and the annual conference of the National Association of Innovative Lighting Distributors (NAILD) that took place in February.

If you are a business magazine editor covering the lighting market you know the time of year without even looking at a calendar because you see the seasonal flock of emails flying into your inbox from public relations folks promoting their clients’ new lighting products or trying to secure booth appointments at one of the big lighting shows.

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