People search for even the most complicated things on the internet
When we contacted Chuck Lohre about updating our website, he knew exactly what was needed. Being familiar with the pump industry, he search engine optimized it for our pump types searched for on the internet. Now our site comes up number one for the brand of pump we offer. Little did we know the amount of sales our web site could generate. Now we get requests from around the world and the site has become a major source of sales. We should have done it years ago! In combination with internet marketing, Chuck suggested a high frequency advertising campaign in a major pump industry magazine. That too has been a success. If you want a team member that doesn't need a lot of direction to generate sales, I highly recommend Lohre & Associates.
Advanced Engineered Pump, Inc., Cincinnati
Please call us before you spend thousands for canned sites that no one visits and can't find anyway.
Register your company's name so someone else won't get it.
Sell selected products or services at a small discount on E-Bay, Amazon or Craig's List. Use them as more of a promotion of your internet site than a single sales channel.
Have site viewers go to unique URLs for different publication advertisements. You will be able to see how many viewers reached your site from each publication.
Have visitors sign in for access or download your value added information. Forward those sales leads to your salespeople. Ask the visitor what media sources they use when purchasing your type of product. Spend more of your budget on that media.
Internet marketing is a rapidly changing industry. No one approach will work with every company. Start with an informative site that educates your viewer. Home page blogging is the easiest way to increase traffic and force you to promote your site via email.
Follow up with customer services that make it easier for your customer to do business with your company.